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Social media has made it possible—even easy—for all businesses to get their message out and launch a product to a large, growing audience. It's a true leveler of the marketing playing field and gives small and mid-sized businesses a chance to increase brand awareness, get more followers, boost traffic, and increase conversions or qualified leads without spending tons of money to do it.
Fortunately, it's not hard to get started building engagement and sales using the broad reach offered by social media. In this article, we will cover ten social media services you need. Discover how these social media services can assist your business, regardless of size, in effectively managing social media's dynamic and constantly evolving realm, ultimately enhancing engagement, boosting your conversion rates, and driving sales.
Social Media Services You Need to Increase Engagement and Sales:
- 1. Sociallyin
- 2. SmartSites
- 3. Disruptive Advertising
- 4. Fresh Content Society
- 5. Moburst
- 6. Thrive Internet Marketing Agency
- 7. Directive Consulting
- 8. Nuanced Media
- 9. NinjaPromo
- 10. Lyfe Marketing
- 11. Vireo Video
- 12. Sculpt
- 13. ICUC.Social
- 14. Cleverly
- 15. Online Optimism
- 16. Audiencly
- 17. Tilt Metrics
- Frequently Asked Questions
Social Media Services You Need
Discover how these agencies can assist your business in effectively managing the dynamic and ever-changing world of social media, ultimately enhancing engagement, boosting your conversion rates, and driving sales. If you require digital or social media marketing services to achieve specific goals or enhance your brand presence, continue reading.
Best for SMBs Founded: 2011 Key Services: Social Media Marketing, Social Media Strategy, Social Media Management, Influencer Marketing, Paid Social Advertising, Content Production, Digital Advertising, Video Production Channels: Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube, TikTok, Snapchat Sociallyin’s team excels at crafting unique brand strategies, handling daily online tasks, and defining distinctive brand voices that resonate with the audience without overwhelming them. They focus on delivering and monitoring concrete results for clients, measuring success with tangible metrics, and striving to exceed expectations. Their comprehensive approach brings together all the necessary services in one place, including strategy, content creation, and analysis, to meet all social media needs. Sociallyin is a minority-owned company that prioritizes diversity in its hiring process. Some of its notable clients include Dick’s Sporting Goods, TGIFridays, Net App, Samsung, Nikon, and Marriott Vacation Club. Offices: Atlanta SociallyIn offers creative content tailored to each business, offering influencer marketing, social media solutions, social media advertising & more. Best for: Businesses of all sizes SociallyIn offers creative content tailored to each business, offering influencer marketing, social media solutions, social media advertising & more. Best for small to mid-sized businesses Founded: 2011 Key Services: Web Design, SEO, Social Media Marketing, PPC Advertising, Email and SMS Marketing, eCommerce Development, Web Development, UI/UX Design, CRM Consulting, Public Relations Channels: HubSpot, Shopify, WordPress, Facebook, Instagram, Twitter, TikTok, LinkedIn, Pinterest, Google My Business, Twilio, Nexmo, Amazon Seller Central, WooCommerce, Magento SmartSites is an acclaimed digital marketing and website design agency dedicated to enhancing your brand’s visibility and influence. Their typical engagement process begins with a thorough setup process, which includes enhancing your profiles, creating necessary graphics, developing strategies, setting goals, and conducting research on hashtags and competitors. Once this is complete, their team generates monthly content and graphics, implements engagement strategies, and boosts posts to help you achieve your growth and awareness objectives. They provide comprehensive social media solutions that encompass various aspects of customer engagement. This involves responding to comments, managing follows and unfollows to aid in organic growth, inviting new audience members to follow your page, and refining algorithms to ensure your content reaches the most relevant audience. SmartSites’ noteworthy clients include Porsche, Rakuten, Rockville Interiors, and Harvard University. Offices: New Jersey, New York Outsmart the competition with best-in-class digital marketing services. With over 1,000 ⭐⭐⭐⭐⭐ reviews online, SmartSites ? is America's #1 rated digital marketing agency. Get more traffic. Acquire more customers. Sell more stuff. SmartSites... Best for: Small and Medium Size Businesses Outsmart the competition with best-in-class digital marketing services. With over 1,000 ⭐⭐⭐⭐⭐ reviews online, SmartSites ? is America's #1 rated digital marketing agency. Get more traffic. Acquire more customers. Sell more stuff. SmartSites... Best for mid-market to large businesses Founded: 2011 Key Services: eCommerce, Lead Generation, Paid Search, SEO, Paid Social, Amazon, Creative, Lifecycle Marketing, Email Marketing, Social Media Marketing Channels: Facebook, Twitter, Instagram, LinkedIn, YouTube, Pinterest, Google Ads, Google Shopping, Amazon, TikTok, Bing, Snapchat Disruptive Advertising is a leading PPC and digital marketing agency that specializes in comprehensive marketing strategies. They leverage top platforms and services to help you overcome challenges and reach your goals. They offer a free social platform audit, which highlights areas for optimization and enhances your social media marketing approach. They also provide a detailed overview of their process, allowing you to address your questions and make well-informed decisions. Their paid social specialists identify gaps in your digital marketing and social media strategies, maximizing your investment and optimizing your advertising budget. The agency holds certifications from Google, HubSpot, and Facebook and serves notable clients like Fandango, Adobe, Nani Swimwear, and Crossover Symmetry. Offices: Utah Most marketing leaders struggle to find a proactive, strategic agency partner with the expertise, services, & vision to drive long-term results online. Best for: Businesses of all sizes Most marketing leaders struggle to find a proactive, strategic agency partner with the expertise, services, & vision to drive long-term results online. Best for businesses of any size Founded: 2014 Key Services: Social Media Marketing, Social Media Audit, Social Media Strategy, Creative Strategy and Production, Paid Media Management, Influencer Marketing, Analytics and Reporting Channels: Instagram, TikTok, Twitter, YouTube Fresh Content Society (FCS) is an award-winning agency that assists local and global businesses in creating, constructing, and overseeing robust organic and paid media campaigns. They understand that a one-size-fits-all approach doesn’t work for social media marketing, so they focus on nurturing organic social media communities. Their team takes a deep dive into your business objectives and tailors their strategies to help you achieve them. By identifying gaps in your current marketing approach, they determine the most effective methods to enhance your brand’s online visibility and exposure. Notable clients of FCS include KFC, True Value, National Geographic, Coleman, Stern Pinball, and Sabre. Offices: Chicago FCS is your in-house social media management team that helps design, manage, and grow your social media communities. Our award winning agency is family owned and operated and each client is treated like a partner. Best for: Mid-sized to Enterprise Businesses FCS is your in-house social media management team that helps design, manage, and grow your social media communities. Our award winning agency is family owned and operated and each client is treated like a partner. Best for enterprises Year Founded: 2013 Key Services: Creative and Content, Marketing Strategy, Media Buying, Organic Awareness, Product and Development, App Store Optimization, Mobile Strategy, Influencer Marketing Channels: Facebook, Instagram, Twitter, TikTok, LinkedIn, YouTube, Google Display Network, Facebook Audience Network, Google Play Store, Apple App Store, Amazon Appstore, Hulu, Netflix Moburst is an award-winning mobile-focused marketing agency that helps companies achieve their goals, scale up, and become industry leaders. Its team excels in social media marketing, crafting compelling content that drives conversions. From banners to video ads, they create strategic narratives that connect with your audience and spark engagement. Their extensive and long-term partnerships with major global platforms give the agency a significant advantage. They are at the forefront of identifying valuable insights, new features, and successful strategies for maximizing opportunities. They also have a track record in executing cost-effective, innovative, and creative mobile marketing campaigns. Some of Moburst’s distinguished clients include Google, eBay, Dunkin’ Donuts, Nielsen, Pfizer, Sony, Uber, and Reddit. Offices: Tel Aviv, New York, San Francisco, London Moburst is a digital full-service, mobile-first marketing agency that helps companies to scale and become category leaders. We love solving the clients’ tough digital challenges and firmly believe that creative thinking, advanced technology, and da... Best for: Businesses of all sizes Moburst is a digital full-service, mobile-first marketing agency that helps companies to scale and become category leaders. We love solving the clients’ tough digital challenges and firmly believe that creative thinking, advanced technology, and da... Best for multi-location businesses Founded: 2005 Key Services: SEO, PPC, Social Media Marketing, Web Design, eCommerce Marketing, Digital Marketing, Amazon Marketing, Social Media Brand Management, Web Hosting Channels: Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube, Amazon, Google, WhatsApp, Messenger, WeChat, Tumblr, Snapchat Thrive Internet Marketing Agency is a global full-service agency specializing in web design and digital marketing. The agency focuses on enhancing your online brand presence and forming meaningful connections with your audience through social media marketing. They also provide a range of comprehensive tactics, including content creation, scheduling, and performance evaluation on multiple platforms. These assist clients with brand unification, cost reduction, customer relations, community management empowerment, and tracking the progress of campaigns. The team stays updated on the latest trends and market changes to unlock your brand’s full potential. They also leverage cutting-edge technologies to handle social media accounts and customize campaign management processes to meet your needs and audience preferences. Offices: Dallas, Chicago, Austin, San Diego, New York, Phoenix, Los Angeles, Denver, and more Thrive is an online marketing agency with a passion to use the power of the Internet to grow your business.
Thrive was founded on the conviction that businesses can successfully outshine their competitors with a strong website and an effective onl... Best for: Enterprises, Large and Small brands Thrive is an online marketing agency with a passion to use the power of the Internet to grow your business.
Thrive was founded on the conviction that businesses can successfully outshine their competitors with a strong website and an effective onl... Best for tech companies Founded: 2014 Key Services: Customer Generation, SEO, Paid Media, Marketing Automation, Design, Video Production, Lifecycle Marketing, Strategy, Social Media Marketing, B2B Marketing Channels: HubSpot, Facebook, Twitter, Instagram, LinkedIn, YouTube Directive is a performance marketing agency tailored to meet the needs of tech companies. Its team comprises specialists in tech marketing, with a primary focus on customer generation. Their sole mission is to drive revenue through data-driven marketing strategies, providing dependable growth efficiency for their clients. Customer generation is Directive’s signature approach to cultivating high-value customers throughout their journey. By adopting this methodology, tech companies can transform their approach into a dynamic force supporting the entire user lifecycle. Customer generation harnesses a profound understanding of ideal customer segments, using this insight to gain a competitive edge through innovative marketing and product strategies. Their noteworthy clients include Cisco, WordPress VIP, Amazon, Litmus, Zoom Info, and Uber Freight. Offices: Orange County, New York, Austin, Toronto, Sydney, London The world’s largest SaaS brands trust Directive to bring their performance marketing campaigns to life across Paid Media, SEO, Creative, Strategy, Lifecycle Marketing, & Video. Directive’s proven Customer Generation methodology has generated +$1B... Best for: Midmarket, Enterprise The world’s largest SaaS brands trust Directive to bring their performance marketing campaigns to life across Paid Media, SEO, Creative, Strategy, Lifecycle Marketing, & Video. Directive’s proven Customer Generation methodology has generated +$1B... Best for eCommerce Businesses Founded: 2010 Key Services: Facebook eCommerce Marketing, Instagram eCommerce Marketing, Multi-Channel eCommerce Advertising Channels: Facebook, Instagram, Pinterest, Twitter Nuanced Media distinguishes itself in social media services by offering a comprehensive suite of solutions for eCommerce businesses. Their expertise lies in harnessing the power of major social media platforms, where they create targeted marketing strategies that resonate with a vast online audience. Their approach is not just about visibility; it’s about creating meaningful connections between brands and consumers through well-crafted, platform-specific content and partnerships. Their services extend beyond typical social media management, delving into the intricacies of SEO and website design to ensure a seamless online experience that converts browsers into buyers. Nuanced Media’s multi-channel strategy is particularly noteworthy, as it integrates various platforms to create a cohesive and powerful online presence for their clients. Offices: Tucson, Arizona Nuanced Media was founded in 2010 and is an Amazon Verified SPN Partner who has sold $100s of millions on Amazon. We work with 7 figure sellers and some of the top brands on Amazon. We have been featured on BuzzFeed, CNBC, ModernRetail and more.
... Best for: Businesses of all sizes Nuanced Media was founded in 2010 and is an Amazon Verified SPN Partner who has sold $100s of millions on Amazon. We work with 7 figure sellers and some of the top brands on Amazon. We have been featured on BuzzFeed, CNBC, ModernRetail and more.
... Best for B2B, crypto, fintech, SaaS, and software businesses Founded: 2017 Key Services: Social Media Marketing, Paid Media and Social, SEO, Influencer Marketing, Branding, Web Design, Web Development, Mobile App Design and Development, Blockchain Development, Lead Generation, Video Production and Marketing, PR and Outreach Channels: Facebook, Twitter, Instagram, YouTube, LinkedIn, Snapchat, TikTok NinjaPromo is a leading social media marketing and content production agency with a team of experts dedicated to enhancing your brand’s presence through diverse marketing solutions. Its extensive social media services include platform selection, profile optimization, creating organic social media content, managing online communities, maintaining your reputation, and executing influencer marketing. They help you launch your brand effectively with a tailored social media strategy that engages your audience and aligns with your long-term goals. Their team works closely with brands to deliver innovative solutions that produce tangible results. They strive to establish a genuine connection with your audience, going beyond mere likes and shares by developing a unique brand voice, crafting compelling content, and engaging authentically. Notable clients include Bitcoin.com, Bull Perks, Dash, BitForex, Unibright, Hello Pal, and IronFX. Offices: New York, Hong Kong, Singapore, Dubai, London, Vilnius Established in 2017, NinjaPromo helps brands with different aspects of their social media marketing strategy and connects them with their customers by creating personal appearance in a digital world. Best for: Enterprise, Small and Midmarket Businesses Established in 2017, NinjaPromo helps brands with different aspects of their social media marketing strategy and connects them with their customers by creating personal appearance in a digital world. Best for Businesses of All Sizes Founded: 2011 Key Services: Social Media Management, Social Media Advertising, Email Marketing, PPC Management Channels: Facebook, Instagram, Twitter, LinkedIn, Pinterest, TikTok LYFE Marketing, recognized as an award-winning social media leader, delivers comprehensive management services aimed at enhancing your digital footprint. Their strategic approach is tailored to leverage each social media platform in line with your marketing goals, ensuring every piece of content advances your brand’s story. With LYFE Marketing, content is meticulously crafted to capture attention, engage audiences, and turn followers into loyal customers. They combine narrative artistry with analytical precision, creating a synergy that elevates your brand’s digital voice. Expertly navigating the social landscapes, LYFE Marketing adopts a results-oriented strategy that aims for measurable growth. Their portfolio is a testament to their ability to surpass the high expectations of a varied clientele, positioning them at the forefront of social media services. Notable clients include VegaX, Streamshift, Jalia Walda, Lady Ease, and Clean. Offices: Atlanta, Georgia A leading social media management company that helps businesses grow online. LYFE Marketing helps clients increase leads and sales through social media marketing. Best for: Small and Midmarket Businesses A leading social media management company that helps businesses grow online. LYFE Marketing helps clients increase leads and sales through social media marketing. Best for Businesses of all sizes Founded: 2016 Key Services: YouTube Marketing, Video SEO Optimization, YouTube Strategy, YouTube Growth, Video Production Channels: YouTube Vireo Video has carved a distinctive niche in the social media world with a sharp focus on YouTube marketing. As a certified YouTube and Google Partner, their expertise is specially tailored to boost brands on the world’s second-largest search engine. They offer a range of services aimed at driving genuine engagement and measurable ROI. Their track record is marked by client successes, from boosting viewership to growing subscriber counts, proving the effectiveness of their strategies. Vireo Video’s clients, from educational publishers to retail giants, include Exabeam, Sounds True, iVisa, PolicyMe, and Briogeo. Their extensive work highlights their ability to adapt to various industry needs. With their guidance, brands are positioned to succeed in the dynamic digital video landscape. Offices: Vancouver, BC, Canada Vireo Video is a video marketing agency specializing in Video Marketing and Advertising on YouTube for Smart Brands. Vireo provides experience and knowledge in YouTube and video marketing to accelerate audience growth and revenue for your business. ... Best for: Businesses of all sizes Vireo Video is a video marketing agency specializing in Video Marketing and Advertising on YouTube for Smart Brands. Vireo provides experience and knowledge in YouTube and video marketing to accelerate audience growth and revenue for your business. ... Best for Businesses of all sizes Founded: 2012 Key Services: B2B Social Media Strategy, Community Management, Content Creation, Paid Social Advertising Channels: LinkedIn, Twitter, Facebook, Instagram Sculpt has established itself as a specialist in B2B social media marketing, focusing on cultivating audiences that become central to brand advocacy. Their services, characterized by precision and customization, aim to inspire, engage, and drive conversions. Sculpt recognizes that in the B2B realm, social media efforts must be strategically aligned to support thought leadership, lead generation, or customer relationship nurturing. They utilize social platforms to create narratives that resonate with professionals, converting passive followers into active proponents of the brand. Their strategy extends beyond traditional marketing, emphasizing comprehensive paid campaigns that monitor the customer’s journey from initial awareness to the final decision. This approach ensures optimization at each funnel stage, with content tailored to the decision-maker’s needs and interests. Some of Sculpt’s clients include NetScout, Atlassian, Sun Pacific, Adobe, Collective Data, and Livability. Offices: Iowa City, Iowa Sculpt is a B2B social media marketing agency. We help clients use paid and organic social media to reach their customers, inspire their advocates, and close more deals.
Best for: Designed for established Enterprise B2B brands Sculpt is a B2B social media marketing agency. We help clients use paid and organic social media to reach their customers, inspire their advocates, and close more deals.
Best for Enterprise and Medium Size Brands Founded: Early 2002 Key Services: Social Media Strategy, Community Management, Social Media Listening, Content Development, Trend Analysis, Channel Engagement Channels: Facebook, Instagram, Discord, Twitter, Twitch, Google, LinkedIn, Pinterest, Quora, Reddit, Threads, TikTok, SlideShare, WeChat, Tumblr, TripAdvisor ICUC Social stands at the forefront of your social media needs with a clear focus on delivering strategic insight and robust community management. With over two decades of experience, the agency is adept at navigating the complex and evolving social media landscape, ensuring brands achieve prominence and engagement. ICUC’s approach is deeply rooted in technology and methodology, providing tailored strategies that elevate brand presence and foster sustainable growth. Leveraging AI-backed social listening tools, ICUC Social offers unparalleled insights into brand mentions, industry trends, and competitive intelligence. This strategic edge allows brands to optimize their social media endeavors, from customer engagement to lead generation, with data-backed decisions. ICUC.Social is a prominent player in the social media space, having worked with notable clients such as Sony, Google, Air Canada, Macy’s, and more. Offices: Toronto, London, New York ICUC is the global leader in social media community management and digital customer care. Available 24-hours a day, 365 days-a-year for 19 years and counting, our team of multilingual content and community specialists manage, moderate, monitor, and a... Best for: Enterprise and Medium Size Brands ICUC is the global leader in social media community management and digital customer care. Available 24-hours a day, 365 days-a-year for 19 years and counting, our team of multilingual content and community specialists manage, moderate, monitor, and a... Best for LinkedIn-intensive businesses and B2Bs Founded: 2018 Key Services: Social Media Marketing, Email Marketing, LinkedIn Lead Generation, LinkedIn Paid Advertising, Cold Email Lead Generation, White-Label Lead Generation, Google Ads Management Channels: LinkedIn, Google, Facebook, Twitter, Instagram, WordPress Cleverly specializes in assisting B2B companies in lead generation and deal closure through LinkedIn, SEO content, and Google Ads. By utilizing extensive data from successful B2B campaigns, the team crafts personalized and proven messages to engage your ideal LinkedIn prospects effectively. Upon onboarding, you will be assigned a dedicated account manager who will run kickoff calls and schedule one-on-one strategy sessions. Their experts are committed to providing guidance throughout the lead generation process, addressing social platform prospecting and sales inquiries, and offering strategic advice based on a track record of successful campaigns. Cleverly’s impressive roster of clients includes eHarmony, PayPal, Postmates, Unilever, Timex, Lego, Cisco, Hulu, and Amazon. Offices: Los Angeles We run LinkedIn ads that actually convert. Our agency gets more of your ideal prospects to convert into customers through irresistible LinkedIn Ad funnels and proven outbound B2B lead generation campaigns — 100% done-for-you. Best for: Businesses of all sizes We run LinkedIn ads that actually convert. Our agency gets more of your ideal prospects to convert into customers through irresistible LinkedIn Ad funnels and proven outbound B2B lead generation campaigns — 100% done-for-you. Best for Medium and Small Business Founded: 2012 Key Services: Social Media Strategy, Content Creation, Paid Social Management, Analytics and Optimization Channels: Facebook, Instagram, LinkedIn, Twitter, Google Online Optimism distinguishes itself in the social media service sector with a strategic and creative long-term approach. Their expertise in the complex social media environment ensures that a company’s digital presence is impactful, resonating with clarity and intent. They understand that social media is a narrative mosaic and expertly integrate a brand’s story into the ongoing digital dialogue, captivating audiences with content that is both thoughtful and engaging. Their data-driven campaigns are tailored to boost brand visibility, increase sales, engage customers, and generate leads, all in alignment with a business’s fundamental goals. Clients like First Bank and Trust have experienced the transformative impact of Online Optimism’s campaigns, which aim not only to meet but surpass expectations. Online Optimism is committed to not just managing but significantly enhancing a brand’s social media stature for lasting success. Offices: New Orleans, Los Angeles, Washington D.C. Online Optimism is a creative digital agency that makes you feel a bit more Optimistic about your online marketing & design. Their organization works in Digital Advertisements, Design & Creative, Social Media, and Search & Content. With a team of two... Best for: Medium and Small Business Online Optimism is a creative digital agency that makes you feel a bit more Optimistic about your online marketing & design. Their organization works in Digital Advertisements, Design & Creative, Social Media, and Search & Content. With a team of two... Best for Small Size Gaming Brands and Communities Founded: 2018 Key Services: TikTok Strategy & Management, Content Creation, Performance Ads, Influencer Marketing Channels: TikTok, Twitch, YouTube, Instagram, Facebook, Discord Audiencly has risen as a leading force in social media marketing, especially for gaming brands aiming to win over the Gen-Z audience. Their expertise in crafting native campaigns is evident in their ability to create brand stories that are not just fun but also highly engaging, turning every interaction into a potential conversion. They leverage the distinctive features of various social media platforms to cultivate community and a sense of belonging, which is vital for gaming brands seeking to establish a devoted fan base. Their strategic methods are comprehensive, including partnerships with influential creators to tap into their following and highly targeted performance ads designed for optimal impact. Audiencly’s campaign successes showcase their prowess with viral campaigns that have led to real increases in sales and community engagement. This is evident by their impressive clientele, including Rogue Company, Raid, Vivid, Nebula, Express VPN, and NordVPN. Offices: Düsseldorf, London Audiencly is an influencer- and social media marketing agency based in Düsseldorf, Germany. At Audiencly, social media natives develop effective social media marketing strategies for companies from various industries. Best for: Businesses of all sizes Audiencly is an influencer- and social media marketing agency based in Düsseldorf, Germany. At Audiencly, social media natives develop effective social media marketing strategies for companies from various industries. Best for B2Bs and SaaS companies Founded: 2014 Key Services: SEO, PPC Channels: Facebook, Instagram, LinkedIn, Google Ads Tilt Metrics is a digital marketing agency that seamlessly integrates paid media and SEO strengths to generate qualified leads. The team specializes in optimizing websites, enhancing Google rankings, and attracting fresh customers through strategic Google Adwords and Facebook campaigns. Tilt Metrics caters to a wide range of industries, focusing on business services, information technology, media, and healthcare. Their approach combines various services to establish consistent traffic flow and conversions. Its team excels in developing automated lead-generation campaigns that transition ideal prospects from strangers to loyal customers. Their extensive solutions encompass Google Ads, Facebook and Instagram Ads, LinkedIn Ads, B2B-focused SEO, sponsorships, and CRO page optimization. Key clients of Tilt Metrics include Ingram Micro, CloudApp, Astra, and Sigura. Offices: Rhode Island Tilt Metrics is the B2B marketing agency that's all in on results. We leverage paid search and paid social ad campaigns to drive engagement & leads that turn into sales pipeline.
We're a collective of marketing specialists that live and breath... Best for: Enterprise, Small and Midmarket Businesses Tilt Metrics is the B2B marketing agency that's all in on results. We leverage paid search and paid social ad campaigns to drive engagement & leads that turn into sales pipeline.
We're a collective of marketing specialists that live and breath...1. Sociallyin
Key Features:
Sociallyin
Sociallyin
2. SmartSites
Key Features:
SmartSites
SmartSites
3. Disruptive Advertising
Key Features:
Disruptive Advertising
Disruptive Advertising
4. Fresh Content Society
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Fresh Content Society
Fresh Content Society
5. Moburst
Key Features:
Moburst
Moburst
6. Thrive Internet Marketing Agency
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Thrive Internet Marketing Agency
Thrive Internet Marketing Agency
7. Directive Consulting
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Directive Consulting
Directive Consulting
8. Nuanced Media
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Nuanced Media
Nuanced Media
9. NinjaPromo
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NinjaPromo
NinjaPromo
10. Lyfe Marketing
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Lyfe Marketing
Lyfe Marketing
11. Vireo Video
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Vireo Video
Vireo Video
12. Sculpt
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Sculpt
Sculpt
13. ICUC.Social
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ICUC.Social
ICUC.Social
14. Cleverly
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Cleverly
Cleverly
15. Online Optimism
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Online Optimism
Online Optimism
16. Audiencly
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Audiencly
Audiencly
17. Tilt Metrics
Key Features:
Tilt Metrics
Tilt Metrics
Social Media Solutions Extended by Agencies to Their Clients
1. Full-Service Social Media Package
Let’s start out our list with something just for the social media marketing agencies out there. There are tons of ways to bundle up the services your agency provides but before you just start bundling randomly, take a look at your buyer personas. They will give you information about your target audience, what they’re struggling with, and what they’re looking for. From there, you can create a full-service social media package that they actually want.
There are several things to consider when building social media service packages. For starters, the budget will play a large role in what your clients are looking for. Smaller businesses probably won’t have the budget for many of your higher-end services, so create an “essentials” type package that covers the basics that these smaller brands need for a smaller cost. On the other hand, if you have mid-to-large-sized clients, they’ll probably have a larger marketing budget so you can offer them higher-end packages.
After budget considerations, you’ll want to consider the amount of time your clients have to devote to implementing their own social media services. Do they have an in-house marketing team to rely on? They probably won’t want a full-service package that includes implementation because they can do it themselves. If they don’t have an in-house marketing team, offer them a package that includes implementation and management.
We caution against creating custom packages for each client because it’s time-consuming and requires in-depth conversations with every client to pull together a contract. Instead, we recommend creating packages for managed social media clients and non-managed social media clients.
2. Platform-Specific Social Media Management
Along the same lines as the full-service packages we just covered are the platform-specific social media services. This type of package focuses on a single social media platform and would include everything your clients need for marketing on that platform without having to do a single thing themselves.
Every social media platform offers something a little different, so it’s important for you to consider which social media platforms you’re going to offer. You will need to be an expert in each platform you offer, so make sure that the platforms you choose to offer are worth the investment for you and your clients.
Now that we’ve covered the agency-specific social media services, let’s get into the specific social media services that agencies should offer and brands should plan on hiring for or doing themselves.
3. Develop a Social Media Content Strategy
A social media content strategy is mandatory. Sure, some brands just pick a platform and start to throw content out there. They may even see a little success. But without a solid social media content strategy, these brands are naturally limiting how far they can go. Developing a social media content strategy is a vital social media service that helps brands focus on the right audience, the right keywords, and the right message to get followers excited and ready to buy.
So, what goes into a social media content strategy? For starters, all content strategies need to include an editorial calendar that brands can follow to achieve the social media marketing goals they’ve set. There are several different types of content brands can use and you should definitely mix it up to keep things interesting for your followers. Of course, some types of content work best on certain social media platforms, like video on YouTube, text on Twitter, images on Instagram, short-form to long-form text on LinkedIn, and short-form-video content on TikTok. But that doesn’t mean you can’t get creative with the types of content you use. Plus, there are other types of content like visual campaigns, contests, and more that can really encourage engagement.
The point of your social media content strategy is to plan out what you’re going to share and when. This also makes it a lot easier to use social media analytics tools to find out what types of content work best on each platform for your specific audience.
4. Profile Creation and Branding
There are so many brands that don’t put any thought into their social media profiles and branding—don’t be one of them. If you’re a brand hiring an agency to handle your social media for you, make sure that one of the social media services they offer is profile creation and branding. This service helps brands get started off right on social media with a profile that reflects who they are as a brand, making it easy for potential customers to find them on different platforms and know what they’re going to be getting when they engage.
Profile creating and branding is also a great social media service for agencies to start with since it’s such an easy way to familiarize brands with your agency and how you work. Agencies can help brands create profiles on the right social media platforms and get them set up with SEO-friendly profiles that will make them easily discoverable.
5. Social Media Content Management
There are brands who like managing their own social media content, but this is also one of the most common social media services offered by agencies, so brands need to really think about how hands-on they want to be. Wanting to control your social media content makes sense. It’s your account and your name and when it comes down to it, your reputation.
If you want to maintain control of your content but don’t have to do the work of posting or scheduling your social media content, you can always hire a social media marketing agency to schedule the content and maintain your social media presence for you. In this case, you’d provide the content to your agency and they would then create the calendar and do the scheduling. This means that your brand will still have control over your social media content without the time investment of handling account management.
Of course, there are many ways you can share the workload between brands and agencies. Brands could provide just a general idea of what they want to share and offer final approval on the content before it gets scheduled, for example. Or, brands could provide a complete post (with visuals and copy) that the agency then schedules and monitors. Regardless of how brands share the work with their agency, your social media content has to be valuable to followers, able to grab attention, and act as a conversation starter.
In addition to creating the right type of content with the right message, the content needs to be posted at the right time to get the best engagement. When brands use multiple social media platforms, as many do, it can be complicated to find the right time to post on each of those platforms. The best time to post on Instagram, after all, may be entirely different than the best time to post on Facebook. This can be further complicated if brands have an international audience.
Brands look for agencies that offer social media services to make their lives easier and simplify their social media management. As we mentioned earlier, a content calendar is one of the best ways to keep everything organized while still offering flexibility to change things up in response to current events as needed.
6. Influencer Outreach
Influencer marketing is another social media service that can have an enormous impact. Based on a study by IZEA, 56% of consumers reported making a purchase after seeing a recommendation from an influencer. Clearly, influencer marketing works. But 61% of marketers say that finding relevant influencers for a campaign is difficult.
Agencies can make this process a lot easier by offering influencer outreach social media services like:
7. Community Management
Community management is another social media service that can be highly valuable to brands. A strong online community is shown to increase customer spend as well as increasing brand affinity and loyalty. Here are some of the community management activities that agencies can offer:
- Adding and removing members from the brand’s community
- Moderating the community content for the brand
- Interacting with users and understanding their challenges
- Solving queries of community members and providing support
- Conducting brand events for community members
- Gathering customer feedback for the brand
- Formulating and maintaining community policies and guidelines
- Moderating the user interactions within the community
8. Social Media Advertising
Social media advertising spend is predicted to reach over $300 billion globally by 2024, marking a significant 30% increase from the 2022 figure of approximately $230 billion (Statista).
Facebook advertising is one of the most popular social media advertising platforms, but it’s important to focus on social media advertising for the platforms that make the most sense for your brand. For example, if you’re a B2B business, your best bet might be LinkedIn advertising. If your target audience is predominantly Gen Z, TikTok advertising might be right for your brand.
Either way, expect to spend 10%–15% for advertising management fees on top of your actual ad spend if you go with an agency to manage your social media advertising.
9. Research and Analysis
Vital social media services don’t end one content is posted and ads are run. Research and analysis are important to ensure that brands are reaching their full potential on social media. This includes reaching the right audience, keeping up with and outperforming competitors, how influencer marketing campaigns, content, and ads are performing, and the general sentiment about a brand.
There are several social media listening tools and analytics tools that can help brands track campaigns, identify topics they should be talking about, hashtags they should be using, and where they should be engaging with followers. Keeping track of your performance will provide the data you need to adjust your campaigns to have a great impact so you’re not just spinning your wheels.
10. Social Media Training
Despite the rise of social media over the past several years, some business owners may not be familiar with it. While they probably use it in their personal lives, that’s a very different use than social media marketing for business. To bridge this knowledge gap, many agencies are now including social media training in their social media services. This training could include teaching brands how to engage with followers using conversational language instead of industry buzzwords and jargon. Other areas of social media training include creating a company social media policy, teaching employees how to become brand advocates, or even teaching brands how to build an in-house social media team.
How Much Do Social Media Services Cost?
Social media services are essential for businesses looking to enhance their online presence and engage effectively with their audience. The cost of these services can vary significantly, influenced by the range of services offered and the expertise of the agency. Here, we've categorized social media service providers into different pricing tiers to aid in understanding the market.
Accessible Social Media Services
Pricing: $500 - $1,000
Agencies: SmartSites, Thrive Internet Marketing Agency, Nuanced Media, Lyfe Marketing, Cleverly, Online Optimism, Tilt Metrics
Best For: Small businesses or startups seeking essential social media services at an affordable rate.
Services Offered: These agencies typically offer basic social media services such as content creation, basic strategy development, and community management, suitable for those establishing or growing their social media presence.
Comprehensive Social Media Solutions
Pricing: $1,000 - $5,000
Agencies: Sociallyin, Disruptive Advertising, Directive Consulting, Moburst, NinjaPromo, Vireo Video, Sculpt, Audiencly
Best For: Medium-sized businesses needing more advanced social media strategies, including content marketing, targeted ad campaigns, and in-depth audience engagement.
Services Offered: Providing a more detailed approach, these agencies cover strategic planning, advanced analytics, and integrated social media campaigns across various platforms.
Premium Social Media Marketing Agencies
Pricing: $5,000 and above
Agencies: Viral Nation, Fresh Content Society
Best For: Larger companies or brands seeking comprehensive, high-end social media strategies and campaigns.
Services Offered: These agencies specialize in extensive services like influencer marketing, large-scale social media campaigns, and sophisticated content strategies.
Customized Social Media Plans
Pricing: Agreed upon request
Note: While our list does not specify agencies in this category, it typically includes providers offering highly personalized social media services.
Best For: Businesses seeking tailor-made social media strategies, focusing on unique goals and challenges.
Services Offered: These services are ideal for companies requiring specialized approaches, including custom campaign development, niche audience targeting, and unique brand positioning.
Average Cost of Social Media Services?
When planning for social media services, it's important for businesses to understand the typical costs involved, which can vary based on several factors, including location, the complexity of the services, and the specific needs of the business. To illustrate these variations, let's look at some examples from our own data:
- For example, in New Jersey, the average minimum campaign size for social media services is typically around $2,849, with an average hourly rate of about $79.
- Similarly, in Florida, the scenario is slightly different. Here, the average minimum campaign size is about $2,825, while the average hourly rate for social media services stands at $80 per hour.
The social media services landscape offers a variety of options to cater to different business sizes and needs. From budget-friendly solutions for emerging companies to comprehensive strategies for established brands, there's a service provider to match every requirement and help enhance your brand's presence on social media.
Give Your Clients the Social Media Services They Need
The social media agencies and service providers mentioned above assist businesses of various sizes and industries in boosting engagement and sales. It is important to explore these agencies to find the best fit for your company’s goals. Whether you are looking to boost brand awareness, increase followers, drive traffic, or improve conversions, these social media agencies can provide the expertise and strategies needed to succeed in the dynamic world of social media marketing.
Frequently Asked Questions
What are social media services?
Social media services encompass online platforms facilitating connection, content sharing, and interactive engagement with a global audience.
What is the importance of social media services in brand building?
Social media services are vital for brand development, offering businesses a platform to engage with their audience, share brand narratives, and boost leads and sales.
What are the qualities of a great social media marketing agency?
An exceptional social media marketing agency has profound expertise in social media platforms and trends. They leverage this knowledge to craft effective campaigns, supported by a dedicated team of seasoned professionals devoted to client success.
