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On several occasions over recent years, we have written about the potential of Musical.ly for influencer media marketing. Musical.ly is now TikTok, having combined with an existing social media network of that name. However, the potential for triumphant influencer marketing success is still high. Many top influencer marketing agencies have recognized this and included TikTok in the collection of social networks they work with. Here are 34 marketing agencies that advertise TikTok marketing amongst the services that they offer.
Top TikTok Marketing Agencies:
1. Sociallyin
Size: 50+
Location: Atlanta, Georgia
Best for: Businesses of all sizes
Founded in 2011, Sociallyin is a social media marketing agency that focuses on all things social media, as their name aptly suggests. They’re headquartered in Atlanta, Georgia, but also have offices in Los Angeles and Alabama. In just a single year, they’ve managed more than $6 million in ad budget for their clients across various industries.
By embracing innovation, incorporating online trends, and partnering with top creative talent, they’ve helped global brands like Toyota to stay ahead of their competition and create long-term connections with their audience. While they’ve helped clients to receive impressive results, their strategy is pretty simple. Everything starts with research and development. This way, they can gain a clear understanding of all aspects of your business and create a unique social package that will be relevant to the identity of your brand.
Channels: Facebook, YouTube, LinkedIn
Key Services:
- Social Media Management
- Influencer Marketing
- Social Media Strategy
- Community Management
- Content Production
- Paid Social Advertising
- Social Selling
Orientation Price: $5,000 onwards
Standalone Platform: No
Sociallyin
SociallyIn offers creative content tailored to each business, offering influencer marketing, social media solutions, social media advertising & more.
Best for:
Businesses of all sizes
Sociallyin
SociallyIn offers creative content tailored to each business, offering influencer marketing, social media solutions, social media advertising & more.
2. Disruptive Advertising
Size: 50+
Location: Pleasant Grove, Utah
Best for: Businesses of all sizes
Disruptive Advertising has emerged as a formidable player among TikTok marketing agencies, particularly for businesses aiming to engage with the younger demographic. Their expertise lies in crafting strategies that resonate with TikTok’s unique and active user base. With a focus on creating viral campaigns, they leverage TikTok’s diverse ad features like hashtag challenges and brand takeovers, ensuring high brand visibility and engagement.
Their approach is rooted in understanding your business goals and translating them into impactful TikTok marketing strategies. This agency is adept at navigating the nuances of TikTok, setting them apart in the realm of social media advertising. Their client-centric methodology and emphasis on revenue and profitability-driven campaigns make them a go-to choice for innovative TikTok marketing solutions.
Channels: Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest ,Snapchat
Key Services:
- Target Audience Analysis
- Campaign Performance Analytics
Orientation Price: $5,000+
Disruptive Advertising
Most marketing leaders struggle to find a proactive, strategic agency partner with the expertise, services, & vision to drive long-term results online.
Best for:
Businesses of all sizes
Disruptive Advertising
Most marketing leaders struggle to find a proactive, strategic agency partner with the expertise, services, & vision to drive long-term results online.
3. Fresh Content Society
Size: 10 – 50
Location: Chicago, Illinois
Best for: Mid-sized to Enterprise Businesses
Fresh Content Societ is a TikTok marketing agency known for its holistic approach to social media advertising. Their expertise in creating award-winning social media strategies is inclusive of platforms like TikTok. They offer a blend of organic and paid media services, ensuring a robust online presence for your brand.
FCS’s strength lies in its data-driven methodology, crafting bespoke and measurable digital marketing campaigns. Their services include social media audits, creative strategy, analytics, and campaign management, tailored to elevate your brand’s social media impact. This agency is particularly suited for brands looking to harness the power of social media with a focus on insightful, creative, and technologically driven solutions.
Channels: Facebook, Instagram, LinkedIn, Pinterest, TikTok, Twitter, YouTube
Key Services:
- Community Engagement
- Viral Marketing Techniques
- Cross-Platform Integration
Orientation Price: $10,000+
Fresh Content Society
FCS is your in-house social media management team that helps design, manage, and grow your social media communities. Our award winning agency is family owned and operated and each client is treated like a partner.
Best for:
Mid-sized to Enterprise Businesses
Fresh Content Society
FCS is your in-house social media management team that helps design, manage, and grow your social media communities. Our award winning agency is family owned and operated and each client is treated like a partner.
4. Viral Nation
Size: 50+
Location: Toronto, Ontario
Best for: Enterprises and Large Brands
Viral Nation organizes influencer marketing for their clients across all social platforms, across all categories, and across all levels of influencers and campaigns. They use a six-step full-service process:
- Influencer campaign strategy
- Influencer sourcing and contracting
- Content creation and scheduling
- Content goes live
- Measure and track
- Optimize
Viral Nation makes a point of including category exclusivity and content licensing in all their campaigns.
They do recognize the realities of working on social media for their social campaigns. They believe it is essential in an influencer marketing campaign to add paid boosting to reach the entire potential influencer audiences. Social platforms have made it harder and harder for influencers to reach their entire audience organically.
They also see that White Listing paid social ads from an influencer’s profile accelerates credibility and overall audience resonation. On average, ads that appear from an influencer’s channel perform 7X better than from a brand’s owned channel.
Viral Nation’s team can also retarget influencer ads towards specific geographic and demographic regions to reach potential consumers within the brand target audience. Through a landing page, they can also retarget interested customers as a result of the campaign.
Viral Nation also believes in the value of experiential marketing. Influencers often promote, attend, or even broadcast experiential events.
Channels: Blog, Facebook, Instagram, LinkedIn, Pinterest, Snapchat, TikTok, Twitch, Twitter, YouTube
Key Services:
- Social Media Marketing
- Social Media Management
- Digital Marketing
- Talent Management
- Blockchain Marketing
- NFT Marketing
- Crypto Marketing
Orientation Price: $50,000 onwards
Standalone Platform: Yes
Viral Nation
Viral Nation is the Leader in Social-First Transformation & Commerce.
Best for:
Enterprises and Large brands
Viral Nation
Viral Nation is the Leader in Social-First Transformation & Commerce.
Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.
5. Ubiquitous
Size: 10-50
Location: Los Angeles, California
Best for: Medium-size brands
Launched in 2021, Ubiquitous quickly rose up the ranks and has now become one of the top TikTok marketing agencies. It has built a network of thousands of creators and influencers, with a total reach of over 4 billion followers. Within its first six months of operations, it successfully managed millions of dollars in ad spend for over 250 brands including Disney, Netflix, and Amazon.
The swift success of Ubiquitous can be credited to its team of influencers, social media professionals, software developers, and marketing executives. The expertise of every member in the group has enabled the company to deliver data-driven solutions on a technologically advanced platform. The founder and CEO, Alex Elsea, is widely experienced in managing marketing campaigns and collaborating with both brands and influencers on TikTok.
Ubiquitous can help you grow your brand on TikTok through campaigns that go viral. They offer end-to-end campaign management, from planning to execution to optimization. They also provide full creative services, content creation, data analytics, and influencer contracting.
Channels: Instagram, YouTube, TikTok
Key Services:
- Influencer marketing for TikTok, YouTube, and Instagram
- Full-service campaign design
- Content creation for TikTok, YouTube, and Instagram
Orientation Price: $20,000 onwards
Standalone Platform: Yes
Ubiquitous
Ubiquitous makes it so they can’t ignore you—and, they won’t want to. We deploy compelling, ingenious influencer marketing campaigns (at scale) ...
Best for:
Medium Size Brands
Ubiquitous
Ubiquitous makes it so they can’t ignore you—and, they won’t want to. We deploy compelling, ingenious influencer marketing campaigns (at scale) ...
Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.
6. NeoReach
Size: 50+
Location: Los Angeles, California
Best for: Large Brands
NeoReach operates both as an influencer platform and as a full-service influencer agency. It devises strategies for its clients using multiple data sources. NeoReach adapts its strategies to reflect the differences between channels, including TikTok.
NeoReach manages the entire influencer campaign process. Steps include campaign strategy and direction, creative brief development, influencer sourcing and scheduling, influencer contracts and negotiation content licensing and compliance, influencer payments, and detailed reporting and insights. They maintain ongoing relationships for future activations.
One of NeoReach’s TikTok customers is Netflix. They decided they wanted to take their influencer marketing efforts to TikTok for the third season of Cobra Kai. Netflix sought creators that would reach a wide variety of audiences and take their creative content to the next level.
NeoReach’s team has built a comprehensive database, Tikscore, to monitor the fastest growing TikTokers. NeoReach used Tikscore to activate a range of distinct creators on TikTok for the Netflix campaign.
TikTok created the interactive Cobra Kai Chop filter for Netflix. Each influencer activated paired the hashtag #CobraKaiChop with their own creative spin on the filter. The campaign achieved over 2.8 million views and helped spike #CobraKaiChop views by over 500 million in the days after original content went live.
Channels: Instagram, YouTube, TikTok, Facebook, LinkedIn, Pinterest, Snapchat, Twitch, Twitter, Blog, Discord, Reddit, Telegram, Google
Key Services:
- Fraud Detection
- Paid Social Amplification
- Experiential Activation
- Social Account Management
- Crypto & NFT Marketing
- Talent Management
- API Integrations
Orientation Price: $50,000 onwards
Standalone Platform: Yes
NeoReach
NeoReach creates world-class original influencer campaigns for leading brands and Global Fortune 500 companies. Founded in 2013 and managing over $250...
Best for:
Large Companies
NeoReach
NeoReach creates world-class original influencer campaigns for leading brands and Global Fortune 500 companies. Founded in 2013 and managing over $250...
Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.
7. The Influencer Marketing Factory
Size: 10-50
Location: New York, Miami
Best for: Enterprises and Large brands
The Influencer Marketing Factory states on its website that it “focuses on TikTok as one of the main core social media channels with amazing ROI and results.” It believes this because TikTok is the most downloaded social app ever, and because of the viral power of trendy videos generated by a younger generation, compared to other sites like YouTube and Instagram.
The Influencer Marketing Factory acts both as an influencer marketing agency and as a source for industry education. In its agency role, it covers Instagram, YouTube, and Twitch, as well as TikTok, i.e., the youth-focused visual channels.
They begin concentrating on your target audience, looking at both your current and potential customers. Once they have determined the look of your target audience (assuming that it matches the TikTok general demographic) they then match your audience with relevant influencers on TikTok.
The Influencer Marketing Factory then work with the influencers to create the best content for your target audience. The selected TikTok influencers create trendy and viral videos to generate high awareness for your product or service. The Influencer Marketing Factory then tracks every heart and comment to create an extensive report at the campaign’s end.
Channels: Instagram, YouTube, TikTok, Twitch, Blog, Facebook, Twitter
Key Services:
- Influencer Marketing
- Paid Advertising
- User-Generated Content
- Talent Management
Orientation Price: $20,000 onwards
Standalone Platform: No
The Influencer Marketing Factory
The Influencer Marketing Factory is a global full-service influencer marketing agency that helps brands engage with Gen Z and Millennials audiences on TikTok, YouTube and Instagram.
Best for:
Enterprises and Large brands
The Influencer Marketing Factory
The Influencer Marketing Factory is a global full-service influencer marketing agency that helps brands engage with Gen Z and Millennials audiences on TikTok, YouTube and Instagram.
Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.
8. MOMENTiQ
Size: 10-50
Location: Los Angeles, California
Best for: Enterprises and Large Brands
MOMENTiQ operates both as a powerful influencer platform and a full-fledged influencer agency, showcasing their prowess with billions of impressions to their name. Holding a position of trust with elite global brands, MOMENTiQ has been the force behind campaigns that truly capture the essence of these brand identities.
Navigating the TikTok influencer marketing sphere, what sets MOMENTiQ apart is their comprehensive approach. Their team, adept at curating and overseeing influencer campaigns, primarily zeroes in on TikTok and YouTube platforms. With a custom strategy in their playbook, brands are offered a mix of brand awareness KPIs, performance marketing KPIs, and User Generated Content (UGC) KPIs. The upshot? Campaigns that sync perfectly with the target demographic, ensuring impactful results.
But MOMENTiQ’s expertise isn’t confined to organic engagement. They’ve fine-tuned the process of integrating the UGC they craft with the prowess of their in-house paid social specialists. This synergy gives birth to paid social campaigns that consistently resonate with audiences, hitting those sought-after conversion-oriented KPIs with precision.
To put it succinctly, MOMENTiQ stands out as a premier choice for brands aiming for impactful, wide-reaching influencer campaigns. With their deep-rooted knowledge, they offer brands the leverage to enhance influencer content through targeted paid social strategies, driving conversions that truly make a mark.
Channels: YouTube, TikTok
Key Services:
- Influencer Marketing
- UGC Content
Orientation Price: $50,000 onwards
Standalone Platform: Yes
MOMENTiQ
From a founding team that has created several of the leading influencer marketing agencies and platforms, MOMENTiQ drives the world’s leading brands forward with influencer marketing campaigns - Specializing in TikTok & YouTube.
Best for:
Enterprises and Large Brands
MOMENTiQ
From a founding team that has created several of the leading influencer marketing agencies and platforms, MOMENTiQ drives the world’s leading brands forward with influencer marketing campaigns - Specializing in TikTok & YouTube.
Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.
9. The Shelf
Size: 1-10
Location: New York, NY
Best for: Small and Medium-Sized Brands
Since The Shelf was launched a decade ago, a lot has changed. It initially started out as a sale-alert app, “The Shopping Elf”, which was then shortened to Shelf. A year later, they rebuilt the platform to become an influencer discovery engine and decided to keep the name.
Nowadays, they describe themselves as a full-service influencer marketing agency that runs unicorn influencer campaigns that are shaped by data-driven insights. Their team of creatives, analysts, and strategists partner with influencers to create campaigns from start to finish. They’ll help you to find the best person to bring their storytelling-style creative concept to life. For example, they worked with 18 influencers to create a campaign for Sweet Defeat that ran across multiple platforms, including TikTok. One influencer’s TikTok received more than 24,000 views!
However, you don’t have to take their word for it. Their clients also have complete transparency into their real-time data via their own campaign monitoring dashboard.
Channels: Blog, Discord, Facebook, Instagram, LinkedIn, Pinterest, TikTok, Twitch, Twitter, YouTube
Key Services:
- Influencer Marketing
- Social Media Marketing
- Marketing Strategy
- Branding
Orientation Price: $100,000 onwards
Standalone Platform: No
The Shelf
The Shelf is an industry-leading, full-service influencer marketing agency that designs, executes, and optimizes data-driven campaigns from start to f...
Best for:
Medium and Small Size Brands
The Shelf
The Shelf is an industry-leading, full-service influencer marketing agency that designs, executes, and optimizes data-driven campaigns from start to f...
Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.
10. LTK (formerly rewardStyle and LIKEtoKNOW.it)
Size: 50+
Location: Dallas, Texas
Best for: Enterprises and Large brands
Founded in 2011, LTK offers services and features to both TikTok influencers and brands looking to launch an influencer marketing campaign on the channel. Thanks to their big pool of brands and intuitive tools, creators with a public social media profile can discover new collaboration opportunities and create shoppable links easily. Not only will LTK help brands to connect with the right TikTok creators, but they can also rest assured knowing that LTK can help them to reach the right crowd too.
All in all, they’re one of the best influencer marketing agencies to turn to if you have a product in a lifestyle category that you want to market via TikTok. For instance, they helped Urban Decay, a global cosmetic and beauty brand to introduce a new product. For this campaign, a group of curated LTK TikTok influencers were tasked to create fun, short-form video tutorials. The results: more than 6.7 million views and 470,000 total engagements with a 25% engagement rate.
Channels: Instagram, YouTube, TikTok, Facebook, Pinterest, Twitter, Blog, LTK app
Key Services:
- Influencer Marketing
- Creator Content
- Social Media Marketing
- Full Service Creator Campaign Execution
- Talent Management
- Campaign Reporting
- Brand Consulting
- Influence Benchmarking
Orientation Price: $50,000 onwards
Standalone Platform: Yes
LTK (formerly rewardStyle and LIKEtoKNOW.it)
LTK is the most successful influencer network that drives billions in brand purchases from the world's largest curated creator community. LTK was fo...
Best for:
Enterprises and Large brands
LTK (formerly rewardStyle and LIKEtoKNOW.it)
LTK is the most successful influencer network that drives billions in brand purchases from the world's largest curated creator community. LTK was fo...
Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.
11. The Goat Agency
Size: 50+
Location: London, England
Best for: Medium and Large Brands
Goat is an international social media agency that specializes in TikTok marketing, delivering a well-rounded blend of organic, paid, and influencer strategies for their partnering brands. Goat believes in TikTok as a potent marketing channel, particularly for targeting Gen Z and millennial demographics. They apply a long-term strategy on the platform, focusing on constant activity and a strategic mix of organic, paid, and influencer content.
Goat’s TikTok marketing campaigns boast impressive metrics: a 27% higher ad recall, 91% higher six-second view-through-rate, and 83% higher engagement rate. Their effectiveness is a result of their understanding of TikTok’s powerful algorithm and its capabilities to engage users through personalized content curation.
Their portfolio showcases successful campaigns for brands like Dell and Superdrug, with 168 million impressions, 229K clicks, and over 23.6M engagements across their campaigns. Goat’s marketing teams are experts in their field, boasting a vast database of TikTok influencers, they ensure the best fit for your campaign.
Goat’s main selling point is their expertise. They’ve successfully managed hundreds of TikTok campaigns globally, across every sector, providing them with invaluable insights and understanding of the platform’s latest trends. Their teams work together to build a strategy and deliver a campaign tailored to the client’s goals, backed by their extensive database of TikTok influencers and an in-house Data & Insights team.
Channels: Instagram, YouTube, YouTube Advertising, TikTok, Facebook, Pinterest, Twitter, Reddit, Snapchat, Twitch
Key Services:
- Influencer Marketing
- Social Media Strategy
- Paid Social
- Content Production
- Social Media Management
- Community Management
Orientation Price: $50,000 onwards
Standalone Platform: No
The Goat Agency
Goat is a global, award-winning social media and influencer marketing agency. We've worked with some of the world's most exciting brands including Del...
Best for:
Medium and Large Brands
The Goat Agency
Goat is a global, award-winning social media and influencer marketing agency. We've worked with some of the world's most exciting brands including Del...
Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.
12. House of Marketers
Size: 10-50
Location: London, England
Best for: Large Brands and Creators
House of Marketers is a TikTok-only influencer marketing agency deliberately focusing on the platform alone. This narrow focus allows them to be highly effective in delivering results-driven campaigns for their clients. Founded only in 2020, they’ve already worked with big brands like KFC, Apple Music, Western Union, Red Bull, Hilton, and Groupon.
Their founder is a former pioneer TikTok employee, and with his insider knowledge about TikTok’s algorithm, they’re able to offer effective Influencer Strategy, TikTok Ad Content Creation, TikTok Influencer Campaigns, TikTok Ads Campaigns, and TikTok Business Profile Content. Through their dedicated services, they delivered tangible results for their clients such as an increase in app installs, more efficient ROAS, a decrease in Cost Per Install (CPI), and other relevant metrics.
Helping the young company drive growth is a senior team with over 20+ years of experience in influencer marketing. They also have a global presence, with employees from all major continents. This allows them to help global brands reach locally-targeted audiences.
Channels: Instagram, YouTube, TikTok, Twitch, Twitter
Key Services:
- Influencer Marketing
- Talent Management
- Social Media Ads Management
Orientation Price: $20,000 onwards
Standalone Platform: No
House of Marketers
House of Marketers is the #1 TikTok-focused agency for Influencer Marketing, Paid Media, Content Creation, and Growing Business Profiles on TikTok. We...
Best for:
Large brands and Creators
House of Marketers
House of Marketers is the #1 TikTok-focused agency for Influencer Marketing, Paid Media, Content Creation, and Growing Business Profiles on TikTok. We...
Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.
13. HireInfluence
Size: 1-10
Location: Los Angeles, California
Best for: Large Companies
HireInfluence is known as an elite influencer marketing agency that works with the top influencers of any niche and sets the trend for others to follow. Since 2011, they have been solely dedicated to influencer marketing which has allowed them to hone their expertise. They provide clients with a fully customized approach, doing a deep dive on a brand’s persona so they can match the right influencers.
Despite being in the industry for more than 10 years, HireInfluence doesn’t have in-house talents to assign to campaigns. they force to work on campaigns. Nor do they restrict their options to traditional influencer databases. Instead, they apply a strategic, data-backed process in finding the right talent for each brand.
This hands-on, tailored tailored approach shows the team’s commitment to delivering engaging campaigns that build a brand’s reputation while increasing revenues and market share. It has repeatedly delighted clients like Walmart, Macy’s, eBay, Tim Hortons, Vanity Fair, McDonald’s, Warner Brothers, MTV, and many others.
Among the agency’s successful campaigns was the Blue’s Clues 25th-anniversary celebration, where they tapped family influencers on TikTok and Instagram to create content around Blue’s Clues. The influencers, who grew up with Blue’s Clues, triggered nostalgia, as they passed the love for the series on to their children. Working with 10 influencers, the campaign has earned 6.1M impressions, 4.5M reach, and 5.4M video views.
Channels: Blog, Facebook, Instagram, LinkedIn, Pinterest, Snapchat, TikTok, Twitch, Twitter, YouTube
Key Services:
- Influencer Marketing
- Social Media Marketing
- Social Media Management
- Digital Marketing
- Full Service Production
Orientation Price: $50,000 onwards
Standalone Platform: No
HireInfluence
Influencer Marketing Agency of the Year 2022 + 2023 (visit HireInfluence to learn more about these awards and many more)
Best for:
Large Companies
HireInfluence
Influencer Marketing Agency of the Year 2022 + 2023 (visit HireInfluence to learn more about these awards and many more)
Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.
14. Audiencly
Size: 10-50
Location: Düsseldorf, Germany
Best for: Small-Sized Brands and Creators
Founded in 2018, Audiencly initially focused on creating ad campaigns in the gaming industry, before expanding to the lifestyle and tech industry too. They might have been in business for only a few years, but they’ve already worked on more than 1,000 campaigns with major brands like Disney, Reese’s, and EA.
In addition to working with influencers on TikTok, they can also help you with Instagram, YouTube, Twitter, and Facebook campaigns. With an influencer pool of more than 5,000 influencers that include the likes of Hannah Snow and AviveHD, you’re bound to get one that fits your brand.
Channels: Instagram, YouTube, TikTok, Twitch
Key Services:
- Influencer Marketing
- Talent Management
Orientation Price: $50,000 onwards
Standalone Platform: No
Audiencly
Influencer marketing means significantly more than sponsoring hilarious videos or glamourous Instagram posts. With Audiencly the right influencer ma...
Best for:
Small Size Brand and creators
Audiencly
Influencer marketing means significantly more than sponsoring hilarious videos or glamourous Instagram posts. With Audiencly the right influencer ma...
Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.
15. inBeat Agency
Size: 10-50
Location: Montreal, Canada
Best for: Enterprises and Large Brands
If you specifically want to leverage the power of micro influencers, be sure to check out inBeat Agency. Trusted by hundreds of brands that include global names like New Balance, they describe themselves as a “performance-driven micro influencer agency”.
To date, they’ve worked with more than 16,000 influencers and have relationships with influencers on TikTok (as well as YouTube and Instagram). They find their influencers with the help of a software solution that they’ve created specifically to help with influencer identification. This tool filters candidates by taking into account their number of followers and engagement rate. As a matter of fact, according to their website, they work with only the top percent of creators.
That said, they’ll never force you to collaborate with an influencer if you don’t like them. Before initiating any TikTok collabs, you’ll get the last say over the creators.
As a TikTok marketing agency, they’re very familiar with the unique traits of the platform. Plus, they’ll also create a number of variations of your ads for A/B testing. Once they’ve found the winning ads, they’ll edit it further to create more winning variations.
Channels: Instagram, Facebook, TikTok, AppLovin, Snapchat, YouTube, YouTube Advertising, Google Ads
Key Services:
- Influencer Marketing
- User-Generated Content
- TikTok Advertising
- TikTok Marketing
- Facebook Advertising
- Snapchat Advertising
Orientation Price: $50,000 onwards
Standalone Platform: No
inBeat Agency
inBeat Agency leverages micro-influencer collaborations to create winning social media strategies drive down customer acquisition costs and scale ad b...
Best for:
Enterprises and Large brands
inBeat Agency
inBeat Agency leverages micro-influencer collaborations to create winning social media strategies drive down customer acquisition costs and scale ad b...
Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.
16. Obviously
Size: 50+
Location: New York, NY
Best for: Enterprises and Large Brands
Obviously is a full-service influencer marketing agency that works with brands and influencers across most social networks, including TikTok. They tailor each campaign to meet the business’ needs. They handle all aspects of influencer marketing, offering a full white-glove service for companies that want somebody to help them with their influencer campaigns.
The experts at Obviously have an in-depth understanding of the social media landscape. They will guide you towards the perfect channel for your brand, and make sure you get the most of your influencer campaign. If your brand targets a young audience (with a female bias), then TikTok could well be a perfect fit for your influencer marketing. Obviously will advise you of this, and help you find the ideal influencers for your campaign.
They can manage your network through every step of your campaign, from identifying influencers to managing relationships, to re-engagement. Obviously alerts influencers when their products have arrived, offers advice on content, and screens posts for quality.
When an influencer has concerns during a campaign, Obviously manages them quickly and positively, keeping them happy and the brand free from stress.
Channels: Instagram, YouTube, TikTok, Facebook, Pinterest, Twitter, Blog, Snapchat, Twitch
Key Services:
- Influencer Marketing
- Talent Management
Orientation Price: $100,000 onwards
Standalone Platform: No
Obviously
Obviously is the leading influencer marketing agency for Fortune 500 companies. We specialize in providing cutting-edge strategy and world-class servi...
Best for:
Enterprises and Large brands
Obviously
Obviously is the leading influencer marketing agency for Fortune 500 companies. We specialize in providing cutting-edge strategy and world-class servi...
Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.
17. Moburst
Size: 50+
Location: New York, NY
Best for: Startup and Enterprise Brands
Founded in 2013, Moburst offers a long list of services that include influencer marketing, social search, and social media management. They have a team of experts and strategists that will create briefs, take care of reporting, and everything in between.
Not only do they have a powerful pool of influencers across various product categories, but they also have the data to help you identify the best influencers for your brand, its goals, and product. Recently, they also added a network of more than 400 creators (or as they’ve affectionately dubbed them – “Army of Creators”). While these creators won’t post the content on their own TikTok channel but rather on your brand’s account, these creators are experts at creating authentic content for TikTok. They have an intimate understanding of TikTok’s nuances and best practices.
So, not only can you take advantage of influencer marketing, but also leverage Moburst’s network of creators to supplement your content. This way, you can lower the costs as you don’t have to pay for the number of followers and repurpose content created by TikTok influencers.
Channels: Instagram, YouTube, TikTok, Facebook, LinkedIn, Pinterest, Snapchat, Twitch, Twitter, Blog, Google
Key Services:
- Influencer Marketing
- User Generated Content
- Social Media Marketing
- Social Media Management
- Digital Marketing
- Talent Management
- Full Service Production
Orientation Price: $20,000 onwards
Standalone Platform: No
Moburst
Harness the power of influencers to achieve your growth goals with Moburst, a leading global performance influencer marketing agency that helps brands over-achieve their goals and become category leaders.
Best for:
Startup & Enterprise
Moburst
Harness the power of influencers to achieve your growth goals with Moburst, a leading global performance influencer marketing agency that helps brands over-achieve their goals and become category leaders.
Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.
18. Acceleration Partners
Size: 50+
Location: Boston, Massachusetts
Best for: Enterprises and Large Brands
Founded in 2007, Acceleration Partners is a global leader in partnership marketing. They currently have 60,000 click-active affiliate partnerships. Last year, they drove over $5.5 billion in revenue and 75 million conversions for their clients. They have received several accolades, including Best Agency at the International Performance Marketing Awards. Some of their clients include Adidas, LinkedIn, Hotwire, and Redbubble.
Acceleration Partners operates in more than 40 countries. Their team of seasoned marketers is focused on data-driven strategies and a high-touch consultative approach. These allow them to develop a long-lasting partnership with their clients and efficiently address their specific needs. Not surprisingly, the agency has a Net Promoter Score of 65—way above the industry average.
Acceleration Partners can help your brand grow on TikTok through digital and partnership marketing. They put together a mix of traditional and non-traditional partners that fits your campaign’s objectives. Aside from partnership optimization, the agency also designs a custom program that aligns with your goals. They regularly evaluate the success of those programs and improves on them when necessary.
Channels: Instagram, Facebook, Twitter, LinkedIn
Key Services:
- Global Regional Management
- Program Design
- Partnership Optimization
- Partner Recruitment Compliance & Fraud Monitoring
- Data & Analytics
- APVision
- Grovia by Acceleration Partners
Orientation Price: On request
Standalone Platform: No
Acceleration Partners
Acceleration Partners specializes in helping brands scale and finding innovative solutions to accelerate their performance. As the industry leader in ...
Best for:
Enterprises and Large brands
Acceleration Partners
Acceleration Partners specializes in helping brands scale and finding innovative solutions to accelerate their performance. As the industry leader in ...
Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.
19. The Outloud Group
Size: 1-10
Location: Detroit, Michigan
Best for: Enterprises and Large Brands
The Outloud Group is a full-service influencer marketing agency. For the past 10+ years, they’ve been running brand campaigns via various platforms including TikTok, YouTube, Twitch, and Instagram.
With regards to TikTok marketing specifically, they’ve run many campaigns with a number of major brands that include Audible, Wix, and KiwiCo. They’ll handle every step of the influencer marketing process for you and will help you to understand the options that you have when using TikTok.
According to their website, they’ll use art and science to target key audiences across platforms strategically. To ensure that you’re getting the results, they’ll also give you detailed analysis of every influencer campaign that you run with them.
Channels: Instagram, Facebook, Twitter, LinkedIn, TikTok, Twitch, Blog, YouTube
Key Services:
- Influencer Marketing
- Social Media Marketing
- Influencer Paid Social
- Influencer Gaming
- Talent Representation
- Platform Monetization
Orientation Price: $100,000 onwards
Standalone Platform: No
The Outloud Group
Nationally & internationally renowned influencer marketing agency that creates & executes strategic campaigns to deliver measurable results at scale.
Best for:
Enterprises and Large brands
The Outloud Group
Nationally & internationally renowned influencer marketing agency that creates & executes strategic campaigns to deliver measurable results at scale.
Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.
20. HYPEFACTORY
Size: 1-10
Location: Beograd, Serbia
Best for: Large Brands and Small Businesses
On their website, they describe themselves as a one-stop-shop influencer marketing agency. With the help of advanced AI technologies, they set out to identify the best influencer for your needs instead of simply picking the influencers with the most followers. They use an extensive, multi-layered selection process that consists of nearly 40 filters.
Not only can they help you to find the right influencer for your campaign, but they also include target audience search in their services. What’s more, to avoid that your target audience overlaps when you work with multiple influencers, their technology will also select the influencers with the lowest audience overlap. This way, you’ll still be able to reach as many people as possible.
Currently, HypeFactory works with TikTok, Instagram, and YouTube. If you use them specifically for TikTok marketing, they’ll help you to run sponsored challenges and apply promo codes to reinforce the promotion and help measure the results.
Channels: Instagram, YouTube, TikTok, Twitch, Twitter
Key Services:
- Influencer Marketing
- Performance Marketing
- Talent Management
Orientation Price: $20,000 onwards
Standalone Platform: No
HYPEFACTORY
HypeFactory is an AI-powered influence marketing agency that delivers top results for its clients. We stay ahead of the curve with data analysis and t...
Best for:
Large Brands and Small Business
HYPEFACTORY
HypeFactory is an AI-powered influence marketing agency that delivers top results for its clients. We stay ahead of the curve with data analysis and t...
Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.
21. Zorka.Agency
Size: 1-10
Location: Limassol, Cyprus
Best for: Enterprises, Large and Small Brands
Founded in 2014, Zorka.Agency has worked with the likes of Domino’s Pizza, Yandex, and Hennessy. From TikTok to Twitch, they can work with any influencer on any platform, according to their website. For example, they helped Autu.ru to attract new users to their app and boost their retention rate via TikTok and in-app networks. The result – 1 million installs! For Galaxy Chat, they generated the same results via TikTok and a number of other platforms.
One of the benefits of working with Zorka.Agency is that they have their own in-house creative studio that will create any type of visual content as per your guidelines. Plus, they can also help with page moderation. So, if replying to comments is too overwhelming, their managers can keep an eye out and communicate with your audience.
Their results have also helped them to land a number of awards. In 2020, Clutch listed them as one of the leading digital strategy agencies and Global Content Awards named them as the winner of the Innovation Award for their influencer marketing chatbots for a mobile game.
Channels: Instagram, YouTube, TikTok, Twitch, Twitter, Facebook, Snapchat
Key Services:
- Influencer Marketing
- User Acquisition
- Full Service Production
Orientation Price: $5,000 onwards
Standalone Platform: No
Zorka.Agency
Zorka.Agency is an influencer and performance marketing agency focused on creating ROI-forecasted strategies with a fair risk assessment that help businesses scale up.
Best for:
Enterprises, Large and Small brands
Zorka.Agency
Zorka.Agency is an influencer and performance marketing agency focused on creating ROI-forecasted strategies with a fair risk assessment that help businesses scale up.
Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.
22. Socially Powerful
Size: 50+
Location: London, England
Best for: Medium and Large Brands
Socially Powerful calls themselves a global marketing and social agency. They are specialists in TikTok influencer marketing and social strategy. They harness creativity and data to deliver content that resonates with their clients’ target audience, precision aligned to meet business objectives.
TikTok is just one of the networks on which Socially Powerful works with influencers. They call themselves platform agnostic and will happily work on all platforms, whether that be YouTube or Instagram, TikTok or Facebook, WeChat, or Weibo. They aim to meet the influencer marketing needs of everyone from fast-growing start-ups to the most significant global brands. They work with brands in a wide range of niches, including sports, fashion, technology, gaming, travel, drinks, motorsports, lifestyle and more.
Socially Powerful uses best-in-class technology (both owned and partner) to monitor influencers’ performance and audience data, ensuring they blacklist fake influencers, followers, and accounts, counteract fake engagement and performance, and discover the influencers nobody else knows about first.
Channels: Amazon, Discord, Facebook, Google, Google Ads, Instagram, LinkedIn, Pinterest, Podcast, Reddit, Snapchat, Spotify, TikTok, Twitch, Twitter, Weibo, WhatsApp, YouTube, YouTube Advertising
Key Services:
- Social Media Management
- Paid Media
- Video Production
- Talent Management
- Social Strategy
- Creative
- Social Commerce
Orientation Price: $50,000 onwards
Standalone Platform: No
Socially Powerful
We understand attention. What began as an influencer marketing agency has transformed into a global social agency built to help brands untangle the...
Best for:
Medium and Large Brands
Socially Powerful
We understand attention. What began as an influencer marketing agency has transformed into a global social agency built to help brands untangle the...
Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.
23. Upfluence Inc.
Size: 50+
Location: New York, NY
Best for: Large Brands and Non-Profit Organizations
Upfluence Inc. manages influencer campaigns both directly for brands and outsourced from other agencies. They help launch new products, increase brand awareness, optimize exposure, and educate audiences.
They provide premium influencer campaign management services, including product placement outreach and influencer event management.
They also offer creative skills to design state-of-the-art, branded content.
Of course, for a video-focused app like TikTok, Upfluence can reach out to content creators and create high-quality content through influencer tactics and content strategy.
Upfluence’s influencer marketing and partner relationship management ensure smooth communication and high response rates.
The agency works with influencers across the full spectrum of social networks, including TikTok. They help find the best influencers for your target market and campaign. Upfluence uses a dedicated team of influence experts to manage their clients’ campaigns.
Channels: Instagram, YouTube, Twitch, Twitter, Facebook, Pinterest, Blog
Key Services:
- Influencer Marketing
- Social Media Marketing
- Influencer Discovery & Recruitment
- Relationship Management
- Campaign Builder & Workflow
- Automated Outreach
- E-commerce Integrations
- Analytics & Reporting
Orientation Price: $5,000
Standalone Platform: Yes
Upfluence Inc.
Drive more sales from influencer marketing with Upfluence. Find the perfect influencers for your brand, manage your campaigns, & measure your results in one platform.
Best for:
Large Brands and non-profit organizations.
Upfluence Inc.
Drive more sales from influencer marketing with Upfluence. Find the perfect influencers for your brand, manage your campaigns, & measure your results in one platform.
Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.
24. Stargazer
Size: 10-50
Location: Miami, Florida
Best for: Small and Medium-Sized Brands
Founded in 2016, Stargazer’s goal is to create branded content with influencers at large. According to their website, they do this by combining storytelling and technology.
From identification to tracking and reporting, they’ll take care of everything. They can also create branded content that you can then license so that you can use it on your own advertising channels.
For example, they helped SweetPea, a dating app, to attract new users by means of a multiplatform campaign on TikTok, YouTube, and Instagram. On TikTok alone, they managed to generate more than 100,000 views for the app.
Channels: Instagram, YouTube, TikTok, Twitch, Twitter
Key Services:
- Influencer Marketing
- Media buying
- TikTok account growth & management
- NFT growth marketing
Orientation Price: $20,000 onwards
Standalone Platform: No
Stargazer
Stargazer is the only performance agency that connects brands and creators. We offer full-service campaign management and use our proprietary technol...
Best for:
Medium and Small Size Brands
Stargazer
Stargazer is the only performance agency that connects brands and creators. We offer full-service campaign management and use our proprietary technol...
Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.
25. SugarFree
Size: 1-10
Location: Los Angeles, California
Best for: Enterprises, Midmarket, and Small Businesses
Perhaps the most significant coup made by SugarFree concerning TikTok influencer marketing, is that they can claim TikTok to be one of their clients. Not only do they set up campaigns using influencers on TikTok, but they have actually set up an influencer campaign for TikTok itself – helping Tikok launch in the United States and Europe.
SugarFree aims to make influencer marketing a seamless experience. They are a diverse group of marketing professionals, social media gurus, talented creators, and data analysts, all working together. They integrate their team with their clients’ to ensure proactive, real-time communication while creating authentic, data-driven campaigns that get to the heart and soul of the brand story.
They can claim a vast network of the best creators whose trust they have earned over time. They are all fully vetted influencers with a proven track record of success.
SugarFree handle all the behind-the-scenes tasks, from price negotiations that end in legal contracts, to compliance and payment. In between, they handle all the coordination of content deliverables with influencers, keeping campaigns on-time and on-budget. They schedule every post and then stay on top of the campaign as it progresses. Their influencers don’t just post and collect their paychecks. They act as ambassadors, staying engaged with their audience, and keeping their content fresh and relevant.
Channels: Blog, Facebook, Instagram, Snapchat, TikTok, Twitch, Twitter, YouTube
Key Services:
- Influencer Marketing
- Social Media Marketing
- Digital Marketing
Orientation Price: $100,000 onwards
Standalone Platform: No
SugarFree
Sugarfree is a leading influencer marketing agency for global brands. We’re a diverse group of marketing professionals, social media gurus, talented...
Best for:
Enterprise, Midmarket and Small Business
SugarFree
Sugarfree is a leading influencer marketing agency for global brands. We’re a diverse group of marketing professionals, social media gurus, talented...
Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.
26. SocialMedia One
Size: n/a
Location: Berlin, Germany
Best for: Enterprises, Midmarket, and Small Businesses
SocialMedia One takes on the many facets of social advertising, including acting as a social media agency. They’re Berlin-Hamburg-Cologne-based and network Germany. They include influencer marketing amongst their product offerings.
SocialMedia One began as an agency in 2015. They see their primary tasks as an influencer agency as promoting the talents of young bloggers/ vloggers and bringing them together with the right customers.
They recognize the importance of TikTok to young people, especially the 8- to 18-year-olds. They see that the youngsters of TikTok will become increasingly important as they age, so they believe in building a network between top TikTok vloggers and brands. They observe that TikTok appears to be at the same point in its growth pattern that Instagram was five years ago.
Channels: Instagram, Facebook, TikTok, YouTube
Key Services:
- Influencer Marketing
- Social Media Marketing
- User-Generated Content
- Social Media Ads Management
Orientation Price: On request
Standalone Platform: No
27. WeQ
Size: 50-200
Location: Berlin, Germany
Best for: Enterprises, Midmarket, and Small Businesses
WeQ is a mobile advertising and branding company based in Berlin. They have recently expanded their offerings by launching the WeQ Influencer Agency. WeQ INFLUENCERS creates influencer marketing endorsement campaigns that place brands in front of targeted social media audiences globally.
They initially offer endorsed native ad campaign on YouTube, Instagram, and TikTok. They probably include TikTok in this initial list because co-founder, Elena Kutsopal ran the first influencer video campaigns on musical.ly (TikTok).
WeQ believes the factor that sets WeQ INFLUENCERS apart is that on top of branding, they also focus on tracking, attribution, and KPI-driven results, to offer high-impact results that will reach 100 million highly-targeted users in 2019. The motto “Built by experts, powered by technology” is embedded within every facet of the organization, from campaign management to optimization.
Channels: Instagram, TikTok, YouTube
Key Services:
- Influencer Marketing
- Social Media Marketing
- Mobile App Marketing
- Branding Campaigns
Orientation Price: On request
Standalone Platform: No
28. Sociably
Size: 10-50
Location: London, England
Best for: Luxury Brands
Sociably focuses on producing influencer campaigns for the luxury market. They work with TikTok influencers when they have clients targeting the younger end of that market. They recognize that TikTok is one of the most downloaded apps on the App Store and Google Play, boasting over 500 million monthly users across 154 countries.
Sociably understands the nuances and subtleties that define the luxury market and the importance of heritage, craftsmanship and the discerning customer profile. It is this understanding and experience working within the luxury industry which they believe sets Sociably apart from other agencies. They handle all stages of influencer campaigns from strategy and casting through to posting management and campaign-end results.
Channels: Instagram, TikTok
Key Services:
- Influencer Marketing
- Art Direction
- Content Production
Orientation Price: On request
Standalone Platform: No
29. Digital Sukoon
Size: 10-50
Location: Mumbai, India
Best for: Enterprises and Large Brands
Indian-based Digital Sukoon offers a wide range of digital marketing solutions, including TikTok influencer marketing. They recognize that top TikTok influencers can be highly effective in promoting content for brands targeting the youth sector.
The firm covers more than just influencer marketing and offers a complete digital solution to its clients. They believe in giving peace of mind by working with like-minded people who are experts in their client’s industry.
Digital Sukoon works with more than 17,000 influencers across India (across all social networks).
Channels: Instagram, TikTok, Facebook, YouTube
Key Services:
- Influencer Marketing
- Reputation Management
- Branding and Profiling
- App Development
Orientation Price: On request
Standalone Platform: No
30. MANYCREATORS
Size: 1-10
Location: Amsterdam, North Holland
Best for: Enterprises and Large Brands
MANY Performance and Influencer Marketing Agency knows how to reach teens and young adults through short videos on TikTok. The TikTok talent management agency recognizes that with over 1 billion downloads, TikTok is one of the most popular social media platforms of 2019. They aim to help brands reach, engage, and convert people. MANY also works with Douyin in the Chinese market.
MANY was founded in 2017 focusing on Generation Z and Millennials. They are a young and multicultural team of influencers, content- and performance marketers spread over Singapore, China, and Europe. They have built a community of over 700 marketers and 500+ influencers, and have hosted events in places such as Singapore, Hong Kong, Shanghai, and New York.
They have worked with SMEs, start-ups, and corporates active in the F&B, tourism, beauty, fashion, real estate, sports, blockchain, FMCG and education industries.
Channels: TikTok
Key Services:
- TikTok Talent Management
- User-Generated Content
Orientation Price: $1,000 onwards
Standalone Platform: No
31. Make Honey
Size: 10-50
Location: London, England
Best for: Enterprises and Large Brands
Make Honey is a social creative agency based in London. They offer a wide range of social media, creative and content services to help companies grow and globalize. Honey has embraced the Chinese philosophy of continuous improvement to enable us to work better and faster.
They have noticed the rapid rise of TikTok, since the merger of TikTok and Musical.ly. They observe that TikTok has since gained more than 500 million monthly active users – around double that of Snapchat and Pinterest combined, and more than Twitter and LinkedIn.
Make Honey observe how this provides opportunities for marketers, including brand takeovers and sponsored # challenges. They believe TikTok to be a serious contender for the top platform to watch in 2019.
They have noticed that so far only trend-setting brands have created content for the platform. TikTok influencers, such as Tom Hooker (aka OutTheBox) and Vikki Barnham have been much quicker to see the potential of the platform. Both influencers have found it easy to work with top brands, such as the BBC, on TikTok.
Channels: TikTok, Instagram, Facebook, YouTube
Key Services:
- Influencer Marketing
- Social Media Marketing
- Public Relations
- Content Production
- Event Marketing
Orientation Price: On request
Standalone Platform: No
32. OK COOL
Size: 1-10
Location: London, England
Best for: Enterprises and Large Brands
OK COOL jokingly calls themselves TikTok UK’s 1st and 2nd employees. The agency was TikTok’s major creative partner when the platform started gaining popularity in the West. As TikTok’s creative agency, OK COOL knows the ins and outs of TikTok marketing, and they have already helped major brands create and own their TikTok channels.
IWith offices in London and New York, this cool agency is the go-to team for all TikTok-specific creative needs. They have created fashion lines, shoppable live streams, online tutorials, and live events for the brand. They use their in-depth knowledge of what makes a great TikTok campaign to help brands conquer the platform. They guide their clients in identifying the right content creators to work with as well as the right communities to show their message. Then they provide insights on the creatives that will hook these communities.
They have worked with a lot of innovative brands like Nike, Gucci, Diesel, Taco Bell, and Tag Heuer. Their TikTok marketing services include creative strategy, live stream production, paid ads, talent management, creator engagement, content production, and campaign activations. Aside from being masters of TikTok marketing, OK COOL also offers a wide array of digital marketing services like social media consultancy, creative and content production, digital experience production (including NFT activations), and paid social media implementations.
Channels: TikTok
Key Services:
- Influencer Marketing
- Content Production
- Music Production
Orientation Price: On request
Standalone Platform: No
33. REDPILL
Size: 10-50
Location: London, England
Best for: Enterprises and Large Brands
REDPILL is an award-winning influencer marketing agency. They call themselves an influencer performance agency due to the hundreds of successful campaigns they’ve launched for top-notch brands like YouTube, Xbox, Oculus, PayPal, Volvo, Samsung, Coca-Cola, and LinkedIn. They were also one the pioneering ByteDance partners that helped catapult TikTok’s success..
The agency offers end-to-end influencer marketing services including performance strategies, influencer sourcing, creative production, paid promotion, and ROI measurement. They are picky about the influencers they work with and choose only those with a proven track record of delivering results. They have strict standards and set ROI goals before engaging with an influencer.
While they provide creative direction for each campaign, they allow their influencers to exercise creative freedom. This enables the agency to come up with authentic and unique content that reflects the brand and resonates with the audience. They also produce campaigns for other platforms also such as Instagram, YouTube, Snapchat, Twitter, and Facebook. They pride themselves on measuring not just views but actual sales results coming from their campaigns.
This detailed and committed approach is what keeps their client coming back and what earned them “Influencer Marketing Agency” awards for two years in a row (2020 and 2021).
Channels: TikTok, Instagram, Facebook, YouTube
Key Services:
- Influencer Marketing
- End-to-End Production
- Paid Media
- Creative Strategy
Orientation Price: On request
Standalone Platform: No
34. LetsTok
Size: 1-10
Location: Ramat Gan, Israel
Best for: Medium-Sized Brands
LetsTok is the first-ever influencers ad network (AdFluencers) that facilitates partnerships between brands and different types of influencers using AI-driven tools. It was founded in September 2020 by entrepreneurs Amir Geva and Udi Yadin. With LetsTok, you can collaborate with micro- and macro-influencers from categories like finance and business, gaming, and fashion.
The agency has worked with a range of brands and play-to-earn NFT games, including Mountain Dew, Streeth, Time Raiders, and Kryptomon, to create various campaigns for social media platforms like YouTube, Instagram, and of course, TikTok. While you can find new talents for TikTok by signing up for the LetsTok newsfeed, you can also do a manual search using the website’s designated search field.
To start working with a talent through LetsTok, all you need to do is find the right talent for your brand, select the product you want (personal or business video), fill out the request form, pay and submit your request.
Channels: Discord, Facebook, Instagram, LinkedIn, Telegram, TikTok, Twitch, Twitter, YouTube, YouTube Advertising
Key Services:
- Influencer marketing for TikTok, Instagram, YouTube
- Campaign design and strategy
- Content creation
- User-generated content
- Brand awareness campaigns
- Performance-based influencer marketing campaigns
- AI automated influencer marketing campaigns
- Influencer discovery
Orientation Price: $5,000 onwards
Standalone Platform: Yes
LetsTok
LetsTok is an influencer marketing agency offering a free, AI-powered technology for professionals and that allows you to run a real performance-drive...
Best for:
Medium Size Brands
LetsTok
LetsTok is an influencer marketing agency offering a free, AI-powered technology for professionals and that allows you to run a real performance-drive...
Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.
Brand Awareness Impact: Measurable Uplift
With the ability to make things go viral, TikTok is the ideal platform for brands to raise awareness and attract new customers. In fact, TikTok is the fastest growing channel for brand discovery.
However, relying on organic methods alone may take a long time. That’s why it helps to work with TikTok influencers since they’re capable of getting your brand in front of millions of people at a time. This could significantly boost brand awareness and help you attract your target audience.
That said, since the TikTok landscape is fairly competitive, you need to be very strategic with your efforts. As there are specific things and approaches that appeal to the platform’s users, it’s important to execute campaigns that would resonate specifically to TikTok users. That’s where agency expertise comes in, enabling you to create well-informed influencer marketing campaigns that appeal to a TikTok audience.
TikTok influencer marketing agencies have the tools and industry knowledge needed to craft highly effective campaigns that deliver impressive results. They know what makes the TikTok audience tick, helping you achieve virality and boost brand awareness.
In fact, brands like Gymshark have been able to grow their TikTok following to 3.4 million within just a year with the help of agencies like House of Marketers. As the brand started to build its TikTok presence, the agency assisted with the onboarding of Instagram influencers, which exponentially helped them raise brand awareness through the platform. The brand’s following on TikTok has since grown to more than 5 million.
Source: houseofmarketers.com
Similarly, working with agencies such as Viral Nation played a vital role in raising awareness and creating global hype for the Resident Evil 4 VR experience on Meta Quest 2. The agency helped to source and onboard major creators across relevant social media platforms including TikTok. This coordinated effort successfully helped to boost brand awareness for the game with a total of 61.2 million impressions. One viral TikTok video even netted a whopping 2.6 million views.
These numbers give you a fair idea of how agency backed TikTok influencer marketing campaigns can lead to significant boosts in brand awareness. If you’re still on the fence about using TikTok advertising for your business, let’s drop some more facts your way.
How Much Do TikTok Ads Cost?
Although effectiveness may be the only factor that really matters to some people when deciding on a channel to market their brand, cost is another key consideration. So before you work with an influencer marketing agency, you’d want to have some idea of how much it costs to advertise on TikTok.
The cost to advertise on TikTok can vary significantly depending on several factors, including the type of ad, the influencer's popularity, and importantly, the region. Here’s a breakdown of costs for different types of TikTok ads and marketing campaigns:
Type of ad/campaign Price Brand Takeover $50,000 per day In-Feed Ads $10 Cost Per Impressions (CPM) Branded Hashtag Challenge $150,000 per week Influencer Marketing Campaign $5-$2,500+ per post
(5 million guaranteed impressions)
(600 minimum impressions prepaid)
The region plays a significant role in determining the advertising cost due to variations in audience engagement, market demand, and the influencer's locale.
Drawing data from various campaigns, here's a breakdown of average campaign sizes and hourly rates for TikTok ads across different regions in the United States:
- In Boston, the average campaign size is $14,639 with an average hourly rate of $95.
- California has an average campaign size of $13,221 and an hourly rate of $97.
- New York showcases a higher campaign size averaging $7,749 with an hourly rate standing at $108.
- Over in New Jersey, the average campaign size is $2,849 complemented by an hourly rate of $79.
- Down in Florida, advertisers can expect an average campaign size of $2,825 and an hourly rate of about $80.
As with all advertising endeavors, it's essential to weigh the costs against the potential returns and audience reach, ensuring you get the most value out of your marketing spend.
As you can see, ads on TikTok can be very pricey, although they guarantee impressive results. This often makes it more viable for small businesses on limited budgets to work with influencers on the platform since they can customize their spending according to their budget.
Check out our guides on how much TikTok ads cost and compare them with the typical influencer rates to get a better sense of what works best for you. You can also use our TikTok Money Calculator to calculate the rates of specific TikTok influencers.
ROI of TikTok Campaigns: A Comparative Analysis
A TikTok marketing agency can help you maximize your spending and grow your return on investment (ROI) with strategic campaign execution. This might involve multiple ad formats and hashtag challenges.
According to a Nielsen study, using more than one ad format resulted in 12% additional return on ad spend (ROAS). Running 2-3 hashtag challenge campaigns also resulted in a 20% increase in ROAS. With the right agency, you’ll be able to customize a strategy that makes use of different ad formats and campaigns to exponentially grow your ROAS.
A&E Network achieved an ROI of 1.5x on influencer media value when partnering with NeoReach. NeoReach helped them in identifying key influencers to reach the right target demographic and promote their new “After Jackie” documentary through TikTok. The agency activated eight key thought leaders specializing in baseball history and social justice, who garnered more than 1.8 million total views.
Meanwhile, Phone Loops was able to increase their ROAS by a whopping 80% after partnering with inBeat agency to generate 300+ unique pieces of influencer content that could be repurposed for other marketing channels. Similarly, Converse combined Instagram and TikTok backed by the team at Obviously, who helped them generate an ROI of 1,554%.
Client Case Studies: Tangible Success Stories
From the above numbers, it’s apparent that TikTok influencer marketing agencies can deliver impressive return on investment for your campaigns. To get an even better understanding of the results they can help you achieve, let’s take a look at some of the top client case studies from leading agencies.
Azzaro Case Study – Socially Powerful
- 20+ creators
- 59 million impressions
- 1.5 million engagements
Source: sociallypowerful.com
For more than two decades, Azzaro has been a revered high-end brand with a solid standing in the perfume community. The brand partnered with the team at Socially Powerful to bridge a generational gap and connect with a younger demographic through TikTok. To achieve this goal, the agency developed a branded hashtag challenge and carefully selected 20 macro and hero creators in categories such as fashion, lifestyle, and men’s grooming.
Socially Powerful also seeded the product to 500+ nano-influencers on the platform who could help them ramp up organic content creation and boost product awareness. The campaign resulted in 59 million impressions and 1.5 million engagements.
HelloFresh – HypeFactory
- 24 creators
- 4.03 million reach
- 13.3k clicks
HelloFresh worked with HypeFactory to raise awareness about their service among U.K. consumers. The agency activated 24 creators who had full creative freedom to create authentic and engaging TikTok videos. HypeFactory also leveraged additional features such as Spark Ads, discount codes, and direct links in bio. The campaign generated 4.03 million impressions, which resulted in 13.3k clicks.
Saint’s Row – The Goat Agency
- 27 creators
- 12.2 million impressions
- 9.2 million video views
- 15k clicks
Source: goatagency.com
Deep Silver partnered with The Goat Agency to generate hype for the re-release of their Saint’s Row video game. The agency launched a two-phase campaign involving 27 creators from across YouTube, TikTok, Instagram, and Twitch. These creators produced a series of gameplay content including in-game challenges and walk-throughs to drive awareness for the launch.
These videos amassed a total of 9.2 million views and generated 12.2 million impressions, over-performing by 124%. The campaign resulted in 15k clicks and attracted more than 1 million players in the first three months.
Platform Engagement Rates: TikTok vs. Other Socials
There’s a reason so many brands are turning to TikTok for their marketing campaigns. The platform sees the highest engagement among all other social media platforms. Even though social media engagement rates have dropped across the board, TikTok’s engagement is still significantly higher compared to other popular platforms such as Instagram, Facebook, and Twitter.
According to the latest findings from Rival IQ, TikTok sees a per-post engagement rate of 5.69%. Meanwhile, Instagram’s engagement rate saw a 30% year-over-year decline, standing at 0.47%. However, it still sees significantly more engagement than Facebook and Twitter, which had a per-post engagement rate of 0.060% and 0.035% respectively.
These numbers show that TikTok is the perfect platform to invest in if you’re looking to execute highly engaging influencer marketing campaigns. You could gain significantly higher engagements for your influencer marketing efforts on the platform.
Follower Growth Rate: Before and After Influencer Marketing Agency Management
With a targeted effort at reaching the right audience, an influencer marketing agency can help you exponentially boost your visibility on TikTok. They source and activate the right influencers for you, who then get your brand in front of millions of TikTok users. Sometimes, these influencers may even inspire others to create similar content that further expands your reach. As a result, you could attract more potential followers and grow your account.
This is what happened with DraftKings when they worked with NeoReach with the goal to boost brand awareness and increase their follower count. They were able to reach 66 million accounts with the help of 50 unique influencers who inspired 400+ organic fan content. The DraftKings TikTok account attracted 30,000 new followers from this campaign alone.
@rosssmith DUET Grandma with your best touchdown dances! ? @draftkings #MakeItReign #Draftkings #Partner ♬ Make It Reign by DraftKings - DraftKings
Meanwhile, Obviously helped Ulta Beauty to onboard their first Collective of influencers. After a year-long partnership with these influencers, the brand gained 143,000 new followers.
Top Influencer Marketing Campaign Metrics: What to Expect
One of the best parts about working with an agency is that you don’t have to manually track your performance yourself. You get detailed reports showcasing the impact of your campaign through metrics that are relevant to your goals. Here are some of the top influencer marketing campaign metrics that you can expect to see from these agencies.
- Impressions – A measure of the number of times the influencer content is displayed to TikTok users.
- Reach – A measure of the number of times people see the influencer content.
- Video views – The number of unique views collected by influencer-generated videos for the campaign.
- Shares – How many times the influencer videos are shared with other users.
- Engagements – The total number of engagements received for all the influencer-generated videos for the campaign.
- Click-through rate/clicks – A measure of the number of times people clicked on a link shared by influencers for the campaign.
- Follower growth – The number of followers you gained after launching your campaign.
- Number of unique content pieces – The number of unique content pieces generated around the campaign. This metric may not only measure influencer-generated content pieces but all the fan-created videos resulting from the campaign.
- Cost-per-impression (CPM) – How much you have to pay for every 1,000 impressions or views.
- Cost-per-engagement (CPE) – How much you have to pay for each engagement generated by the campaign.
Cost-per-Conversion: Industry Benchmarks
So how do you know if your performance is measuring up to industry benchmarks? Spending $1.75 for each click may seem great if you’ve consistently netted a cost-per-click of $2. But it’s also important to consider how much other brands are typically spending for each conversion so you can realistically assess where you’re standing. Here, the “conversion” typically translates to clicks, but it may also depend on other conversion actions you want people to take.
According to the latest reports on TikTok ad costs, the cost-per-click of the average TikTok ad stands at $1. However, you could get these numbers as low as $0.02 per click with the help of an agency to strategize your advertising efforts.
For instance, inBeat Agency was able to slash the cost-per-acquisition by 75% for NielsenIQ. Moreover, while the average CPM for TikTok ads is $10, agencies such as Ubiquitous helped Gratsi to pull off a 10x sales growth with a CPM of just $1.69.
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Frequently Asked Questions
What agencies does TikTok work with?
Check out TikTok’s partner directory for a full list of the agencies it works with.
How much do TikTok agencies charge?
TikTok agencies typically charge per project, which can range from $5,000 to over $100,000. In most cases, campaigns and costs can be customized according to your budget.
What happens when you join an agency on TikTok?
As a creator, joining an agency on TikTok allows you to find suitable brand partners so you can participate in relevant projects and monetize your influence on the platform.
What does a TikTok Live agency do?
A TikTok Live agency helps creators in developing the necessary skills to achieve growth within Live.
