How to measure the effectiveness of YouTube Influencer marketing campaigns
In this guide you will find:
Core challenges facing measurement of YouTube influencer marketing campaigns
How to measure the true value of YouTube influencer marketing campaigns
Key user insights from a study that anonymously observed a pool of 150,000 consumers
How these findings will impact your brand's influencer marketing campaigns and overall marketing strategy

How to measure the effectiveness of YouTube Influencer marketing campaigns

About the Author
Werner Geyser
Werner Geyser
Writer
With over 15 years in content marketing, Werner founded Influencer Marketing Hub in 2016. He successfully grew the platform to attract 5 million monthly visitors, making it a key site for brand marketers globally. His efforts led to the company's acquisition in 2020. Additionally, Werner's expertise has been recognized by major marketing and tech publications, including Forbes, TechCrunch, BBC and Wired.