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Navigating the myriad options in digital marketing, from Search Engine Optimization to Pay-Per-Click and beyond, can be overwhelming. To help you simplify the journey, consider a digital marketing package. These packages, offering a curated set of services, aim to bolster your brand's online presence.
However, the market varies greatly, with offerings ranging from transformative strategies by industry veterans to superficial bundles. This article aims to demystify digital marketing packages, highlighting essential criteria and services to consider, helping you make an informed decision in a digital landscape where the right marketing choices are pivotal for success. So, let’s dive into our guide exploring the 11 digital marketing packages priming you for success.
Digital Marketing Packages
Starting at: $1,000 Best For: Businesses looking for a comprehensive digital marketing package that covers all bases, from content to technical SEO. SmartSites collaborated with Agile Data Sites to provide a comprehensive digital marketing strategy that included a complete website redesign and SEO optimizations. The challenge was to maintain the client’s brand voice while implementing a unique protected case studies section in a highly competitive IT solutions industry. The collaboration led to remarkable results, including a 320% increase in paid clicks and a 61% increase in click-through rate (CTR). Outsmart the competition with best-in-class digital marketing services. With over 1,000 ⭐⭐⭐⭐⭐ reviews online, SmartSites ? is America's #1 rated digital marketing agency. Get more traffic. Acquire more customers. Sell more stuff. SmartSites... Best for: Small and Medium Size Businesses Outsmart the competition with best-in-class digital marketing services. With over 1,000 ⭐⭐⭐⭐⭐ reviews online, SmartSites ? is America's #1 rated digital marketing agency. Get more traffic. Acquire more customers. Sell more stuff. SmartSites... Starting at: $1,000 Best For: Businesses that want a dedicated account manager for personalized service and a comprehensive suite of services to improve their online presence. Thrive Agency partnered with Farah Law Firm, a real estate and personal injury attorney in Arlington, Texas, to enhance their online presence. The agency built a responsive WordPress site and implemented SEO and paid search strategies. This collaboration significantly increased online conversions for the law firm, showcasing Thrive’s expertise in law firm web design and digital marketing. Thrive Internet Marketing Agency is a full service agency specializing in SEO, PPC, Social Media Management, Web Design, Link Building, and more. Best for: Enterprises, Large and Small brands Thrive Internet Marketing Agency is a full service agency specializing in SEO, PPC, Social Media Management, Web Design, Link Building, and more. Starting at: $1,000 Best For: Businesses looking for a specialized PPC management service with the flexibility of additional features like Bing PPC and geotargeting. LYFE Marketing worked with StreamShift, a company that sells streaming assets like emote packs and overlays, to boost their website traffic and customer conversion. The strategy focused on broad targeting based on gaming interests and utilized animated video ads. The campaign was highly successful, driving over 65,029 link clicks at an incredibly low cost per click of $0.002 and a 13.85% CTR. A leading social media management company that helps businesses grow online. LYFE Marketing helps clients increase leads and sales through social media marketing. Best for: Small and Midmarket Businesses A leading social media management company that helps businesses grow online. LYFE Marketing helps clients increase leads and sales through social media marketing. Starting at: $1,000 Best For: Businesses that require around-the-clock SEO monitoring and reporting. Victorious SEO partnered with Citron Hennessey, a mental health support provider, to enhance their online visibility. Faced with high competition and a lack of local search presence, Citron Hennessey needed a new approach. Victorious SEO conducted extensive keyword research and optimized the website, resulting in an 861% increase in organic traffic and a 300% boost in conversions. The collaboration also led to an 843% increase in page one keywords, making Citron Hennessey self-reliant and less dependent on paid search. Starting at: $1,000 Best For: Small businesses or startups on a budget. Incrementors collaborated with Maxwell CPA, a firm offering CPA courses and private tutoring, to improve their website’s search engine ranking. The agency focused on on-page SEO, press release submissions, and guest posting, among other strategies. Despite the website being new and in a competitive niche, Incrementors successfully ranked it on Google’s Search Engine Results Page (SERP) for valuable keywords. The case study highlights the agency’s ability to deliver results in a short period. Starting at: $1,000 Best For: Businesses looking for in-depth SEO audits. Netrocket took on the challenge of generating leads for an SMS service client in a high-competition, B2B niche. The client had an outdated website design and poor mobile adaptation. Netrocket not only revamped the website but also launched targeted Google Ads campaigns. They managed to double the number of leads from 290 to 593 and reduced the cost per conversion by 1.5 times within just three months. The case study showcases Netrocket’s expertise in PPC and lead generation. Starting at: $1,000 Best For: Businesses focusing on link building and content. Editorial Link partnered with Relevant Software, a top-rated outsourcing company, to increase organic traffic for commercial keywords like “enterprise mobile app development” and “hiring developers for startups.” Given the competitive landscape, quality content alone was insufficient. Editorial Link recommended a package of 10 backlinks per month from reputable sites like Ecwid.com, hostpapa.com, and monday.com. After 9 months of collaboration, Relevant Software saw a doubling in both traffic and the number of leads. Their website also began to rank for expensive and competitive keywords. Starting at: $1,000 Best For: Businesses that prioritize content marketing. Coalition Technologies collaborated with Microsoft Bing Enterprise Maps to boost their monthly leads through SEO and PPC efforts. The Bing Maps Platform had seen a decrease in organic traffic due to changes made in 2019. Coalition Technologies conducted comprehensive SEO and PPC audits and implemented a results-oriented marketing strategy. Within the first eight months, they increased the brand’s targeted goal completion by more than 11.56% or 35,208 leads. They also managed to rank for 492 new keywords, including valuable terms like “Map API,” “Map License,” and “Truck Routing Software.” Starting at: $1,000 Best For: Small businesses looking for comprehensive SEO services. SEO Experts Company India worked with a small online retailer struggling to compete with larger brands. They decided to invest in outreach and link-building. In just four months, they achieved a 107.37% growth in organic traffic. The strategy included identifying target websites, studying their content, crafting engaging pitches, and providing unique, high-quality content. They used tools like BuzzSumo, SEMrush, and Ahrefs for research and ensured that the website content aligned with the audience’s interests and needs. Starting at: $1,000 Best For: Businesses focusing on website optimization. Elit-Web collaborated with Salesken.ai, a pioneering player in the SAAS domain, to revitalize the company’s digital footprint and enhance search engine visibility. Salesken.ai, operating within the United States, aimed to increase search engine traffic. Elit-Web’s strategy involved a comprehensive technical SEO audit, on-page SEO optimization, content optimization, and writing. The project was carefully designed to uplift the brand’s online presence and drive increased organic traffic. The website traffic has increased significantly over the year, showcasing Elit-Web’s expertise in SEO. Starting at: $1,000 Best For: Businesses looking for a comprehensive SEO and UX strategy. Netpeak worked with an online store in the house and garden niche to increase sales through pop-up notifications. Over a period of one year, they tested this tool and received 5,614 purchases through the site without spending a penny. The strategy involved sending push notifications for various customer activities like order status changes, new delivery of goods, and new discounts. The transaction rate was 1.17%, and the number of sessions was 479,602. The case study highlights the effectiveness of pop-up notifications in driving sales and customer engagement.1. SmartSites
Services Included
Case Study: SmartSites & Agile Data Sites
SmartSites
SmartSites
2. Thrive Internet Marketing Agency
Services Included:
Case Study: Thrive Agency & Farah Law Firm P.C.
Thrive Internet Marketing Agency
Thrive Internet Marketing Agency
3. Lyfe Marketing
Services Included:
Case Study: LYFE Marketing & StreamShift
Lyfe Marketing
Lyfe Marketing
4. Victorious
Services Included:
Case Study: Victorious SEO & Citron Hennessey
5. Incrementors Web Solutions
Services Included:
Case Study: Incrementors & Maxwell CPA
6. Netrocket
Services Included:
Case Study: Netrocket & SMS Service Client
7. Admix Global
Services Included:
Case Study: Editorial Link & Relevant Software
8. Coalition Technologies
Services Included:
Case Study: Coalition Technologies & Microsoft Bing Enterprise Maps
9. SEO Experts Company India
Services Included:
Case Study: SEO Experts Company India & Online Retailer
10. Elit-Web
Services Included:
Case Study: Elit-Web & Salesken.ai
11. Netpeak
Services Included:
Case Study: Netpeak & Online Store
Why Choose a Digital Marketing Package?
The appeal of a digital marketing package isn't just about saving a few bucks. It's about investing in a comprehensive strategy that's been carefully designed to elevate your brand's online presence. In fact, the global digital advertising and marketing market, valued at $350 billion in 2020, is projected to reach $786.2 billion by 2026, with the U.S. market currently estimated at $460 billion.
However, not all digital marketing packages are created equal. Some are the brainchild of industry veterans who know how to harmonize different marketing channels into a single, compelling narrative. Others might just be a hodgepodge of services thrown together. So, while the convenience of having a one-stop shop for all your digital needs is tempting, it's crucial to scrutinize who's behind the curtain.
Digital marketing's potential is immense, considering social media advertisement spending alone is expected to exceed $230 billion. Furthermore, the effectiveness of specific digital marketing strategies like email marketing, which offers an average return of $44 for every $1 spent, cannot be overlooked. With an astonishing 4400% ROI, email marketing is a testament to the power of well-executed digital strategies.
The industry's growth is also evident in its financial commitment. A 9% compound annual growth rate is forecasted for digital marketing from 2020 to 2026, with 60% of marketing budgets now allocated to digital channels. This shift underscores the increasing importance and effectiveness of digital strategies in reaching and engaging audiences. Yet, challenges persist, as 61% of marketers identify traffic and lead generation as their foremost challenge, indicating the need for well-thought-out and expertly executed digital marketing packages.
How to choose the right Digital Marketing Package for your Business?
Financial Viability: Before considering signing on the dotted line, take a hard look at your budget. Make sure the package aligns with the services that are absolutely essential for your brand, not just the bells and whistles.
Strategic Alignment: Your chosen package should be more than just a collection of services; it should be a strategic asset that helps you hit both your immediate and long-term business goals.
Scalability: The digital landscape is ever-changing, and your business will too. Opt for a package that can adapt and scale with you, so you're not stuck with services that were only relevant when you started.
Customization: One size rarely fits all. Look for packages that offer some level of customization, allowing you to tailor the services to your unique needs and objectives.
Digital Marketing Strategies: From SEO to Analytics
Before we dive into the nitty-gritty of each package, let's get familiar with the range of services that could be included:
Search Engine Optimization (SEO): SEO extends beyond simple keyword integration; it's about understanding and utilizing complex algorithms to enhance online visibility. It involves optimizing website structure and content to improve search rankings. High-quality SEO practices are essential for long-term digital presence and authority.
Content Marketing: This strategy merges creative storytelling with strategic marketing. It involves the creation and distribution of valuable, relevant, and consistent content to a previously-defined audience. The goal is to establish expertise, promote brand awareness, and keep your business top of mind for consumers.
Social Media Marketing: More than just posting on platforms, social media marketing involves developing a targeted content strategy to engage with your audience. It's about creating authentic interactions, building community, and utilizing the unique features of each platform to foster brand loyalty and customer engagement.
Pay-Per-Click (PPC) Advertising: PPC is a model of internet marketing where advertisers pay a fee each time their ad is clicked. It's not just about spending money on ads; it's about optimizing ad spend to target specific audiences effectively. The focus is on converting clicks into tangible business results, such as sales or leads.
Email Marketing: This isn't just sending emails; it's about crafting personalized messages tailored to the interests and needs of your audience. Effective email marketing involves segmenting your audience, automating campaigns, and analyzing responses to refine strategies. It's a powerful tool for nurturing leads and building customer loyalty.
Analytics and Reporting: This aspect involves more than just collecting data. It's about interpreting the data to understand customer behavior and campaign performance. Analytics help in identifying trends, measuring ROI, and making data-driven decisions to refine marketing strategies. Good reporting turns raw data into actionable insights for better business outcomes.
Choosing a digital marketing package is not a decision to be taken lightly. It's a complex, multifaceted investment that requires careful consideration and, above all, a critical eye.
Frequently Asked Questions
How Do I Know If a Digital Marketing Package Is Worth It?
Look for transparency, both in what services are offered and how they're executed. Check for customer reviews and case studies that can vouch for their effectiveness. And most importantly, make sure their offerings align with your specific business needs and goals.
Can I Customize a Digital Marketing Package?
Most reputable agencies will allow some level of customization in their digital marketing packages. If customization is important to you, make sure to discuss this upfront.
What If I Have a Small Digital Marketing Package?
There are packages available for businesses of all sizes and budgets. However, be cautious of extremely low-cost options, as they may lack quality or effectiveness.
How Do I Measure the Success of My Digital Marketing Package?
Success should be measurable. Whether it's through key performance indicators (KPIs), monthly reports, or real-time analytics, your package should offer a way to track and measure its impact on your business.
