A lot is written about how first impressions are created in just a matter of seconds. From catchy headlines to punchy intros to visually pleasing templates, most of the tips focus on how to grab the attention of your audience and maintain it. True, this is important, but an element that often gets overlooked is the hard-working email signature that concludes everything. It’s one of the most valuable branding tools.
Try the FREE EMAIL SIGNATURE GENERATOR
Email Signature Generator Tool: Create a Custom Signature in 4 Steps:
Free Email Signature Generator Tool
The tool below has been developed to allow you to create a great-looking email signature easily. Now you can create an original signature for your emails with our generator in just a few easy steps.
How to Use the Email Signature Generator Tool
- Step 1: Choose the signature template you like
- Step 2: Fill in the personal details fields that will be in the signature
- Step 3: Customize your signature in the style section
- Step 4: Download or copy the signature in a format convenient for you
Email Signature Best Practices
Create two email Signatures
We actually recommend that you create two email signatures. After all, why wouldn’t you if you can use our tool to create an original signature quickly?
The idea is that you’ll use the one for your outgoing messages and the other one for replies and emails that you want to forward. The signature that you’ll use for outgoing messages will be more elaborate and showy. It will include all your contact details and a call to action. The other signature will be simpler and should typically include only your name and general contact details.
Choose standard fonts
While you probably already have a few fonts in your style guide that form part of your brand identity, when it comes to creating an email signature it doesn’t really matter. As your recipients will just see an alternative font if they don’t have the font that you used for your email signature, it’s not worth it to spend too much time and effort on selecting the font. The most important thing is to pick a font that’s easy to read. If you want to highlight certain elements, you can always change the size or color.
Why Worry About Your Email Signature?
There's little point in taking the time to select an awesome email template and writing an engaging message, if you don’t pay the same attention to your email signature. An email signature gives recipients more valuable info about your brand and how they can contact you. What’s more, an effective custom signature will motivate recipients to trust you more and even to take action.
In short, when it’s done right, it can be set up as a powerful marketing tool. Get it wrong and people will have a hard time getting in touch with you or finding your business online (that’s if they still want to get in touch considering that a bad email signature is bad for your image).
