Advertising disclosure:
Our partners compensate us. This may influence which products or services we review (also where and how those products appear on the site), this in no way affects our recommendations or the advice we offer. Our reviews are based on years of experience and countless hours of research. Our partners cannot pay us to guarantee favorable reviews of their products or services.
Email marketing agencies can help you create seamless customer journeys by designing and launching email campaigns that streamline personalization efforts for your consumer segments. These service providers customize client experiences to align with your website, e-store, or social channels, ensuring a consistent experience for your readers, regardless of the link they click in the email.
If you're a startup, B2B, or B2C business searching for a third party with specialized knowledge and experience in developing high-converting email campaigns, you've come to the right place.
Of the 86% of consumers who want to interact with businesses they regularly transact with, 60% said they prefer hearing from these brands via email. This is according to Square's 2023 Future of Commerce report which also found that 46% of polled participants said they would like brands to reach them through social media or direct messaging.
As companies continue to bank on the cost-effective power of email—which generates up to $44 in ROI for every dollar spent—the quest for professional email marketers continues to be in high demand.
Best Email Marketing Services Compared:
SmartSites is an award-winning web design and digital marketing agency passionate about all things digital. Some of their most notable awards in the email marketing category include the #1 Best Email Marketing Agency from UpCity, Best Reviewed Email Marketing Agency from DesignRush, and #3 Top Email Marketing Company from Goodfirms. SmartSites’ email marketing services convert site visitors into loyal customers through nine critical actions. The first is list growth, which increases your marketable audience. The second is custom email templates that elevate your brand with aesthetically pleasing and reusable emails. The third is automated email flows, which help build trust by curating the user journey. If you need to tap inactive customers, SmartSites can perform email campaign blasts that reel them back in and generate more repeat purchases for your business. The fifth action is advanced segmentation, which lets you focus on audiences generating the highest opens, clicks, and conversions. A/B testing is also done to constantly improve emails with routine data-driven experiments. If you must reach out to your audience through other channels like SMS and Messenger, SmartSites optimizes emails for those platforms as well. The eighth action is creating an email calendar as a communication tool for predicting your revenue. Finally, the ninth action is ensuring email deliverability through close monitoring and troubleshooting deliverability issues. SmartSites caters to small businesses and companies in the home services, medical, legal, automotive, B2B, retail, and industrial industries. However, they also offer email and SMS marketing services for eCommerce websites and lead generation firms. Key Services Pricing and Plans Fill out the agency’s contact form to receive a proposal. Outsmart the competition with best-in-class digital marketing services. With over 1,000 ⭐⭐⭐⭐⭐ reviews online, SmartSites ? is America's #1 rated digital marketing agency. Get more traffic. Acquire more customers. Sell more stuff. SmartSites... Best for: Small and Medium Size Businesses Outsmart the competition with best-in-class digital marketing services. With over 1,000 ⭐⭐⭐⭐⭐ reviews online, SmartSites ? is America's #1 rated digital marketing agency. Get more traffic. Acquire more customers. Sell more stuff. SmartSites... As the number 1 most reviewed marketing agency across review platforms, Disruptive Advertising offers incredible email marketing automation tools. They are up to date with consumer behavior, especially mobile users who expect emails to be mobile-friendly. That’s why their in-house team designs and produces mobile-optimized emails to enhance user experience. Disruptive Advertising also crafts strong subject lines on top of impactful personalization to boost email engagement and reduce spam reports. Additionally, they know that email deliverability is the crux of overall success, so they integrate reputation management into their email offerings. They also include list acquisition strategy, email service provider (ESP) migration, and integrations (website, email tool, customer relationship management [CRM], etc.) in their core packages, allowing you to get the most solid foundation possible without hidden costs. Disruptive Advertising’s email marketing process starts with email conception and planning, followed by copywriting and design, coding, development, and data logic management. Then, it proceeds to automation development, execution, and management in an ESP. Once the initial build is ready, it will undergo quality assurance, troubleshooting, reviews, and approvals. Once the email is posted, you will receive key analytics and an analysis of its performance. In summary, Disruptive Advertising executes email marketing services in four stages: the setup stage, foundation stage, optimization stage, and growth stage. The last stage doesn’t apply to all businesses but is best for those requiring fully customizable email creation and integration. Key Services Pricing and Plans Fill out the agency’s contact form to receive a proposal. Most marketing leaders struggle to find a proactive, strategic agency partner with the expertise, services, & vision to drive long-term results online. Best for: Businesses of all sizes Most marketing leaders struggle to find a proactive, strategic agency partner with the expertise, services, & vision to drive long-term results online. WEBITMD is a digital growth agency with marketing, sales, and technology solutions that drive revenue for businesses worldwide. Their email marketing solutions help produce content your target audience actually wants to read. WEBITMD’s email marketing services cover five key tactics: strategy, copywriting, design, automation, and optimization. Strategy focuses on list cleaning and segmentation, monthly content planning, and campaign strategy and management. Copywriting hones your brand messages with experienced in-house writers utilizing data-backed practices. Design focuses on customized email newsletter templates, branded graphics and images, and compelling call-to-action (CTA). Automation provides the campaign design and setup, enrollment criteria, and workflow implementation. Lastly, optimization covers A/B tests, performance monitoring, and data-driven recommendations. The agency has mainly worked with B2B businesses and eCommerce companies for the past 15 years, providing automated lead nurturing, targeted campaigns, monthly engagement, sales outreach, and eCommerce promotions. Selective with the companies they work with, WEBITMD ensures success with highly tailored solutions and works as an extension of their client’s teams. Key Services Pricing and Plans Fill out the agency’s contact form or book a meeting with them to receive a proposal. WEBITMD is digital growth agency focused on performance marketing & sales services tailored to drive growth for SMB's around the world. We are both a HubSpot Platinum Partner and Klaviyo Partner Agency. Best for: Small and Medium-sized Businesses WEBITMD is digital growth agency focused on performance marketing & sales services tailored to drive growth for SMB's around the world. We are both a HubSpot Platinum Partner and Klaviyo Partner Agency. Moburst is a mobile and digital marketing agency that can provide an all-encompassing and end-to-end email marketing solution to boost your ROI, whether you’re a B2C or B2B business. They start by conceptualizing and creating your email campaigns’ funnel and process, considering how they want to communicate with your audience. They then develop the entire automated process based on the audience’s position in the funnel and where you want to lead them. Once the audience completes a defined action, Moburst puts them into a retention funnel to keep them engaged. They also provide an in-depth email newsletter to ensure that your brand is always at the top of your target audience’s mind and perceived as a thought leader in your industry. If you already set up an email marketing process, Moburst can seamlessly fit into it and lead the required areas, including restructuring and working with your ESP and lists. They can also set up everything from scratch. Key Services Pricing and Plans Fill out the agency’s contact form to receive a proposal. Moburst is a digital full-service, mobile-first marketing agency that helps companies to scale and become category leaders. We love solving the clients’ tough digital challenges and firmly believe that creative thinking, advanced technology, and da... Best for: Businesses of all sizes Moburst is a digital full-service, mobile-first marketing agency that helps companies to scale and become category leaders. We love solving the clients’ tough digital challenges and firmly believe that creative thinking, advanced technology, and da... Cleverly is a LinkedIn lead generation agency that converts ideal prospects into customers through various digital marketing strategies, including cold email outreach. Cleverly leverages high-level data from thousands of successful B2B campaigns in every industry to target and engage your best prospects, driving them into your sales funnels. The agency starts by building lists of your ideal prospects. Then, they draft concise and highly personalized cold emails that generate responses. They execute the outreach by sending custom emails to thousands of your ideal prospects monthly, allowing you to get meeting-ready leads. Cleverly’s cold email outreach generates sales from hard-to-reach prospects thanks to four vital strategies: email list building, A/B testing, hyper-personalized messaging, and validated emails. You can get 10 times more meetings without lifting a finger as a result. Key Services Pricing and Plans Schedule a free 15-minute consultation with the agency to receive a proposal. We run LinkedIn ads that actually convert. Our agency gets more of your ideal prospects to convert into customers through irresistible LinkedIn Ad funnels and proven outbound B2B lead generation campaigns — 100% done-for-you. Best for: Businesses of all sizes We run LinkedIn ads that actually convert. Our agency gets more of your ideal prospects to convert into customers through irresistible LinkedIn Ad funnels and proven outbound B2B lead generation campaigns — 100% done-for-you. Favoured is a top marketing, creative, and branding agency from London. Their email marketing services deliver highly tailored content that utilizes previous purchases or inquiry information so that only the most relevant stuff lands in your customers’ inboxes. Favoured’s email marketing package includes copy, design, mailing lists, and A/B testing. They strike the perfect balance between copy and multimedia, using the best words to communicate your message to your target audience effectively. When it comes to design, Favoured offers numerous email templates that fit various marketing campaigns and opportunities. They don’t only look great but also boast a responsive design, incredible loading speed, and easy navigation. You can rest assured that your emails reach every single one of your target audiences, thanks to Favoured’s attention to detail when building your mailing lists. The agency ensures that your customers are all on the appropriate list so they can receive personalized messages. Additionally, Favoured protects your customers’ personal data to demonstrate their business’s General Data Protection Regulation (GDPR) compliance. If you’re unsure about your messaging, timings, or offers, Favoured’s A/B testing service can determine the most effective approach for your email marketing, ensuring that your targeted click-through rates (CTR) and conversion rates are met. Key Services Pricing and Plans Send your contact information to the agency to receive a quotation. We're Favoured, and we’re here to help you get more customers and boost your profits - simple as that. Founded by a former Marketing Lead at Apple, we’re specialists in results-driven performance marketing to deliver fantastic results for our cli... Best for: Businesses of all sizes We're Favoured, and we’re here to help you get more customers and boost your profits - simple as that. Founded by a former Marketing Lead at Apple, we’re specialists in results-driven performance marketing to deliver fantastic results for our cli... Joseph Studios is set apart by its marketing and deep insight capabilities. This quality allows them to build personas and psychographic profiles for your audience, letting you in on what’s inside your customers’ minds, their decision-making process, and the information they need to make a purchase. As such, you can count on Joseph Studios to drive an incredible ROI from your email marketing campaign. Whether you use MailChimp or Salesforce, the agency has the resources and expertise to influence your audience’s buying habits. They can create and deploy a periodic newsletter or implement something more complex, like an automated customer journey triggered by on-page or in-app behaviors. Key Services Pricing and Plans Fill out the agency’s contact form to receive a proposal. Did you know 80% of consumers find you online? Our marketing tactics seek out, find, and influence your ideal buyers in some novel and extraordinary ways. Our intelligence-based digital marketing services build and shape your customer’s worldview a... Best for: Entrepreneurs, Small and Midmarket Businesses Did you know 80% of consumers find you online? Our marketing tactics seek out, find, and influence your ideal buyers in some novel and extraordinary ways. Our intelligence-based digital marketing services build and shape your customer’s worldview a... As an ESP-agnostic email agency, Ignite Visibility helps businesses get results from their email marketing efforts, no matter their ESP. They can seamlessly execute a comprehensive, results-driven strategy to increase your engagement and revenue. You can get full-service management when you work with Ignite Visibility. The agency is transparent about its processes and project management expertise, so you’re always in the loop about the status and progress of your email marketing campaign. With a comprehensive strategy focused on identifying your audience, creating and auditing your mailing lists, and meticulously developing cohesive campaigns, you can improve your email open rates and experience continuous innovation. Ignite Visibility is committed to implementing the best practices in monitoring email deliverability, ensuring that your emails go straight to your audience’s inbox instead of the junk folder. They also monitor KPIs during the coding, testing, and deployment stages, allowing them to determine when to pivot and explore a new strategy. When your email campaigns go live, Ignite Visibility stays with you to track key metrics, such as the open rate, CTR, bounce rate, conversions, and more, helping their decision-makers conduct analysis and identify optimization opportunities. Key Services Pricing and Plans Fill out the agency’s contact form to receive a proposal. Burst Digital is a branding agency based in London, New York, and San Francisco. They create bespoke, high-ROI digital marketing campaigns, including email marketing content that generates results. The agency’s strategic email marketing campaigns help you acquire new customers and re-engage lost or passive ones. They work with tried-and-true transactional email marketing platforms, such as Mailchimp, Klaviyo, and SendGrid. What makes Burst Digital unique is that they provide unlimited revisions, ensuring your satisfaction with each deliverable. They don’t charge hidden fees, and they disclose a detailed cost breakdown in their proposal and final contract, so you only pay what’s agreed upon on paper. Moreover, as a smaller agency, Burst Digital builds personal relationships with its clients, resulting in a stress-free, friendly, and fun process. They manage projects using the scrum method, punctually meeting all deadlines while producing high-quality work and keeping you updated at all times. And since they are based in the US and the UK, they have global delivery teams that can work in almost any time zone. Key Services Pricing and Plans Fill out the agency’s contact form or book a Zoom meeting to get a proposal. Flightpath is a digital marketing agency helping businesses of all sizes navigate today’s complex digital landscape. They boast a purposeful measurement plan that defines meaningful goals, targets, segments, and KPIs. They determine the best-performing channels, cost efficiencies, and the impact of campaigns on operations. The best thing about working with Flightpath is that the agency makes an effort to understand your audience. They drive results from a framework that tells your story in a logical sequence. Furthermore, Flightpath has over 20 years of experience in web design and development, making them experts in creating highly functional websites, landing pages, apps, and other digital experiences for B2C and B2B companies. Key Services Pricing and Plans Fill out the agency’s contact form to receive a proposal.1. SmartSites
SmartSites
SmartSites
2. Disruptive Advertising
Disruptive Advertising
Disruptive Advertising
3. WEBITMD
WEBITMD
WEBITMD
4. Moburst
Moburst
Moburst
5. Cleverly
Cleverly
Cleverly
6. Favoured
Favoured
Favoured
7. Joseph Studios
Joseph Studios
Joseph Studios
8. Ignite Visibility
9. Burst Digital
10. Flightpath
What Does an Email Marketing Agency Do?
Email marketing agencies have marketers that focus on providing email solutions that meet their client's unique needs. These companies use advanced tools—typically with automated or AI features—to perform the following ROI-focused roles:
-
Email audit
Agencies conduct a thorough review of your previous creative direction and distribution strategy. They also examine your challenges and identify areas of opportunity to determine the best course of action moving forward.
-
Strategy creation
This involves conducting audience research to determine the most effective campaign message, offers, and timing. These factors also influence the type of automation and customer acquisition practices that should be applied to your campaign.
-
Campaign planning and development
Agencies can create layouts, templates, and signup forms, and produce written content and graphic designs for your campaign.
-
Personalization
Email marketers are masters in personalizing messages relevant to individual recipients or customer segments, increasing the likelihood of purchase.
-
List segmentation and subscriber management
Email marketing teams also help you build and segment your subscriber list, ensuring each crafted message gets delivered to the target segment. These teams also maintain the authenticity of subscriber lists, keep bounce rates low, and avoid spam triggers that could lead to IP blacklisting.
-
First-party data usage and data privacy
68% of consumers worldwide are somewhat or very concerned about their digital privacy. Professional email marketers protect subscriber data by applying the best practices for first-party data collection in line with U.S. (such as the Controlling the Assault of Non-Solicited Pornography And Marketing [CAN-SPAM], the California Consumer Privacy Act, and the Virginia Consumer Data Protection Act) and international (GDPR) data privacy regulations.
-
Workflow automation
Agencies have access to tools and possess the training to determine triggers and other settings for automated message-sending of transactional emails or drip campaigns.
-
Testing and optimization
Email marketing specialists conduct A/B testing to discover the best-performing email elements, including subject lines, calls-to-action, and visuals.
-
Performance tracking and reporting
Agencies use analytics to monitor email open rates, click-through rates, engagement, conversions, spam complaints, and more. The results help them tweak current strategies until the campaigns produce your desired results.
How We Chose the Best Email Marketing Companies
We used the following criteria to determine the companies to recommend for your email marketing requirements:
1. Industry reputation
To ensure the credibility of each agency on our list, we thoroughly examined reviews and client testimonials. We also considered their focus on innovation, as agencies that continuously update their tools can better adjust strategies to maximize ROI for their clients.
2. Client portfolio
After verifying their track record, we evaluated the range of services offered by each agency to provide you with a comprehensive understanding of their capabilities. We examined their case studies against the work process they follow to produce customized solutions.
3. Deliverability
Our listicle includes firms that have experience in A/B testing, reputation management, and other tactics that can boost delivery success.
4. Analytics and reporting
We also selected agencies known for their performance tracking and reporting features. An effective email marketing partner doesn't wait for you to ask them for an update. Instead, they keep you in the loop about how your campaigns are performing through comprehensive reports on email revenue and insights about customer response.
Frequently Asked Questions
How much should an agency charge for email marketing?
Email marketing projects typically start at $1,000. Meanwhile, hourly rates can range from $15 to $300, depending on the number and types of services you require.
How much does email marketing cost for small businesses?
Agencies may charge $200 to $900 monthly for small businesses. Several factors affect this rate, including email software, subscriber size, campaign frequency, email content/designs created, and other services provided. Seasoned, full-service agency fees can run up to $2,500 to $3,000 monthly.
How do I choose an email marketing agency?
Before scouting for an email marketing partner, you first need to determine your goals or your desired outcomes, such as increased subscribers or website visitor traffic. Find out which of your shortlisted candidates can address your current challenges by studying what their website says about their services, processes, and unique selling proposition. Do they conduct extensive audience and industry research? Can they provide you with findings and insights on your campaign? Extend your research to review their digital platforms. Also, check their past clients and assess the campaigns they've done. Their portfolio can reveal how sophisticated they are in personalization and customization.
Meanwhile, knowing the marketing tools they use determines their efficiency at segmenting audiences, personalizing campaigns, nurturing leads, and so on. Being a certified partner of an email marketing platform is a big plus. A quality agency can also integrate a platform with your CRM, social media accounts, website, and other management systems.
Another critical issue is performance tracking. What metrics does the agency use to measure success? And how often will the team report their findings to you? Does the agency do A/B testing to improve campaign outcomes?
Lastly, check their pricing page to determine if their rates are within your budget. This page also has the contact information for requesting a quote or booking an initial consultation.
