45 Social Media Marketing Tools That Will Give You an Edge in 2024 [Updated]

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There were over 4.74 billion social media users worldwide in 2022, and this indicated growth of 4% year-on-year. With such high growth rates, this number is only going to increase. It already represents 59.3% of the world’s population and comprises 93.4% of global internet users. To reach out to this massive audience, you need to up your social media marketing game. If you want to make the most out of your social media marketing campaigns and manage them with finesse, you should consider using social media marketing tools. These tools can help simplify your work and improve your efficiency too. Here are the best ones you can use. 


Top
social media marketing tools
2024

1. Brandwatch Social Media Management

Brandwatch Social Media Management

Best for: Growing brands and established companies that want to manage multiple social media campaigns and platforms

It also gives you a single inbox to manage all your conversations across platforms, allowing you to easily manage and automate cross-channel conversations. It also has social media listening and analytics capabilities. Furthermore, Brandwatch lets you customize your workflows so you can manage all your activities and processes at scale. You can use their advisory services to formulate a winning social media strategy.

Key Features:

  • Unified content calendar
  • Customizable dashboards
  • Intuitive UX
  • Access to a content pool

Channels:

  • Facebook
  • YouTube
  • WhatsApp
  • Instagram
  • TikTok
  • Messenger
  • Twitter
  • LinkedIn
  • Reddit
  • Tumblr

Pricing:

To get a better idea of how Brandwatch can help your brand grow, you can watch its 5-minute product demo, or you can book a meeting with its experts for pricing details.

Brandwatch Social Media Management
4.8 out of 5 stars
A consumer intelligence platform, a social media marketing platform, and an influencer marketing platform were all acquired and forced to play well with each other—and they do!
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
5.0
Ease of Use
4.5
Support
5.0
Overall Score
4.8
Features & Pricing
Analytics
Automated Publishing
Content Management
Keyword Filtering
Multi-Account Management
Post Scheduling
Social Media Monitoring
Hashtag Tracking
Sentiment Analysis
Reputation Management
Social Media Management
Price on request
Pros and Cons
Consumer Intelligence product uses social listening to help brands understand what people want
Audience tools give deep insights into the aggregate AND individuals
Newly added TikTok support goes further than you’d expect
Confusing array of products and services from three different companies
No multi-channel posts; you have to add a post to a channel one at a time
Best for: Mid to Large-sized Businesses
Brandwatch Social Media Management
4.8 out of 5 stars
A consumer intelligence platform, a social media marketing platform, and an influencer marketing platform were all acquired and forced to play well with each other—and they do!

2. Brand24

Brand24

Best for: Leveraging extensive data sources for brand insights

Brand24 is an AI-powered social media listening tool that helps you find out what people are saying about your brand. You can monitor brands to gather insights, analyze competitors, analyze audience sentiment, and track brand mentions across the web through this tool. It also helps you identify influencers in your niche, as well as access key metrics like reach and awareness

Key Features:

  • Hashtag tracking
  • Tracks 25 million public online sources
  • Supports 108 languages
  • Advanced sentiment analysis
  • Access to over 80 Specialists
  • Mentions feed
  • Marketing analytics
  • Influencer Influence Score
  • Wide filter range

Channels:

Brandwatch covers an extensive selection of sources, including:

  • Twitter
  • Facebook
  • Instagram
  • YouTube
  • Spotify
  • News
  • LinkedIn
  • Blogs
  • Forums
  • Reviews 

Pricing:

Note that all prices listed below are billed annually.

  • Free trial available.
  • Individual: $79/month
  • Team: $149/month
  • Pro: $199/month
  • Enterprise: $399/month
Brand24
4.6 out of 5 stars
Brand24 is a leading brand monitoring tool that helps measure the buzz around your brand, product, business, or keyword.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.2
Ease of Use
4.7
Support
4.8
Overall Score
4.6
Features & Pricing
Sentiment Analysis
Presence Score
Engagement Tracking
Trending Hashtags
Most-shareable Links
Finding influencers
Source and Topic Analysis
Mentions Volume
Reach Taracking
AI Reports
Most active sites/profile
Context of Discussion
Advertising Value Equivalency
Storm Alerts
Push Notifications
Discussion Leaders
White-labelled reports
Price starting at:$79
Pros and Cons
Easy-to-use platform
Coordinated follow-up process
Real-time monitoring
Simple organization on the platform
Mobile app could be better
Best for: Small & medium brands
Brand24
4.6 out of 5 stars
Brand24 is a leading brand monitoring tool that helps measure the buzz around your brand, product, business, or keyword.

3. Sendible

Sendible

Best for: Brand managers, digital agencies, marketing teams, and SMBs that want to grow their audience

Sendible is a multi-functional social media marketing and management tool. It helps you optimize optimise your posts for each platform and then post them at the best times to get the highest engagement rates.

You can also use it to create your social media content calendar to review and schedule your social campaigns. It also has built-in analytics tools to provide you with detailed reports on your campaign’s performance. The best part is that they add a human touch by collaborating with you like a team, instead of just selling you a product.

Key Features:

  • Direct scheduling
  • Content customization capabilities
  • Branded dashboard (White Label plan)
  • Automated reporting via email (White Label plan)
  • Lets users engage with and reply to comments
  • Allows for direct posting to supported social networks
  • Client dashboards (Traction and White Label plans)
  • Priority Inbox 

Channels:

  • Facebook
  • Instagram
  • LinkedIn
  • YouTube
  • Twitter
  • TikTok
  • Google Business Profile
  • WordPress

Pricing:

  • A free 14-day trial is available.
  • Creator: $29/month
  • Traction: $89/month
  • White Label: $240/month
  • Custom plan: contact team for the custom pricing for large teams and agencies
Sendible
4.8 out of 5 stars
Sendible’s ease of use and social scheduling capabilities make the platform ideal for businesses of all sizes, from sole traders to enterprises and agencies. No matter who you are, you will find a plan suitable for your needs, with each plan including all you need to manage your social accounts but scaling to add those additional features needed by larger organizations.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.6
Ease of Use
5.0
Reporting
4.9
Overall Score
4.8
Features & Pricing
Analytics
Automated Publishing
Content Management
Keyword Filtering
Multi-Account Management
Post Scheduling
Price starting at:$25
Pros and Cons
Excellent social scheduling features
Smart queues ensure you always have evergreen content to share
Centralized social engagement platform
Canva and other useful integrations
Value for money
Pricing tiers can be confusing
Best for: Businesses of all sizes and agencies
Sendible
4.8 out of 5 stars
Sendible’s ease of use and social scheduling capabilities make the platform ideal for businesses of all sizes, from sole traders to enterprises and agencies. No matter who you are, you will find a plan suitable for your needs, with each plan including all you need to manage your social accounts but scaling to add those additional features needed by larger organizations.

4. Agorapulse

Agorapulse

Best for: Mid-sized agencies and businesses

Agorapulse can help you market your brand on social media by allowing you to schedule your posts. You can also create contests, promotions, and quizzes to engage your audience. Agorapulse lets you identify your best-performing content, track trends, and leverage user behavior data to get recommendations for your social content. Furthermore, it lets you monitor your team’s performance by tracking response times for brand conversations.

Additionally, it gives you access to in-depth analytics so that you can up your game as well. Its social listening tool lets you monitor brand conversations, respond to urgent conversations around your brand, and uncover new feedback from your audience. Agorapulse also has a new product called Writing Assistant, which is an AI-powered writing assistant that helps you improve your writing, schedule new content, and try out different approaches that resonate with your audience.

Key Features:

  • User-friendly interface
  • Unified social inbox
  • Intuitive publishing
  • Access to free tools like Facebook Ads Report
  • Power Reports feature
  • Social Media ROI feature

Channels:

Agorapulse supports an extensive network of social media channels. However, note that each product’s list of supported networks may vary.

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
  • YouTube
  • Google Business Profile
  • TikTok

Pricing:

  • Free trial available for 30 days
  • Standard: $49/month
  • Professional: $79/month
  • Advanced: $119/month
  • Custom: on request
Agorapulse
4.5 out of 5 stars
Agorapulse is a social media management platform stocked full of features for individuals, businesses, and enterprises. Their added listening tool helps users monitor brand mentions. Features include a variety of ways to publish content, reporting, analytics, and more.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.0
Ease of Use
4.6
Support
4.8
Overall Score
4.5
Features & Pricing
Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Keyword Filtering
Multi-Account Management
Post Scheduling
Reporting/Analytics
Social Media Monitoring
Competitive Analysis
Scheduling
Social Media Calendar
Social Media Management
Team Workflow & Collaboration
Social Media Listening
Price starting at:$49
Pros and Cons
Easy social media management
Simple platform
Makes it easy not to double reply etc
Lack of post editing features
Limited third party integrations
Engagement platform can be difficult to use
Best for: Mid-sized agencies, mid-sized businesses and some enterprise brands.
Agorapulse
4.5 out of 5 stars
Agorapulse is a social media management platform stocked full of features for individuals, businesses, and enterprises. Their added listening tool helps users monitor brand mentions. Features include a variety of ways to publish content, reporting, analytics, and more.

5. Talkwalker Analytics

Talkwalker Analytics

Best for: Agencies, PR, comms, and social marketing teams, and digital marketers

Talkwalker is a combination of social listening, reputation management, and analytics tools into one. It scours the web for conversations about your brand and identifies issues for you to manage before it escalates. Talkwalker also offers a suite of solutions for media monitoring, social benchmarking, and audience insights. It collects reliable data from over 30 social networks, as well as 150 million websites and 100 diverse customer feedback sources, such as reviews and surveys.

You can also get detailed reports about your brand health and can compare it to that of your competitors. It also helps you identify trends and find influencers to help you optimize your social media campaigns.

Key Features:

  • AI automation
  • Influencer identification 
  • Visual analytics 
  • Proprietary frameworks
  • Smart alerts
  • Custom scoring for media monitoring

Channels:

Talkwalker supports all major social media channels.

Pricing:

  • Starter: On request
  • Business: On request
  • Premium: On request
  • Strategic: On request
Talkwalker Analytics
4.5 out of 5 stars
Talkwalker is a leading consumer intelligence company that helps brands bridge the gap between brand and consumer. Using market-leading social analytics and AI technology, Talkwalker helps build insights analysts and data storytellers.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.6
Ease of Use
4.3
Support
4.5
Overall Score
4.5
Features & Pricing
Audience Segmentation
Competitive Analysis
Configurable Alerts
Customer Engagement
Dashboard
Impact Scoring
Influencer Tracking
Reputation Management
Sentiment Analysis
Trend Tracking
Visual Analytics
Price on request
Pros and Cons
Excellent visualizations for trending topics, sentiments
Free search feature for quick insights
Comprehensive listening
All-in-one platform
Tagging can be slow to update
Steep learning curve
Similar to other tools on the market
Difficult user interface
Best for: Enterprise, MA, SMBs, agencies
Talkwalker Analytics
4.5 out of 5 stars
Talkwalker is a leading consumer intelligence company that helps brands bridge the gap between brand and consumer. Using market-leading social analytics and AI technology, Talkwalker helps build insights analysts and data storytellers.

6. BuzzSumo

BuzzSumo

Best for: Small businesses, marketers, agencies, and large brands

BuzzSumo is one of the finest social media marketing tools that can help you come up with new topics for your social media posts. Its Content Ideas Generator uncovers SEO insights and trending content ideas, while its Content Research feature gives you access to social engagement data collected from billions of articles. Through its Monitoring feature, you can track brand mentions, monitor your competitors, and uncover audience sentiment.

It helps you discover trending content and also allows you to find relevant influencers in your niche. This way, you can make the most of content marketing and influencer marketing. 

Key Features:

  • Powerful APIs
  • Competitive benchmarking
  • Comprehensive keyword tool
  • Geographic filtering

Channels:

  • Facebook 
  • Twitter
  • Reddit
  • Pinterest
  • Instagram
  • YouTube
  • TikTok 

Pricing:

  • Free trial available
  • Basic: $119/month for one user
  • Content Creation: $249/month for five users
  • PR and Comms: $249/month for five users
  • Suite: $499/month for 10 users
  • Enterprise: $999/month for 30 users
BuzzSumo
4.5 out of 5 stars
BuzzSumo is a leading content marketing tool. This platform helps provide content research and performance insights worldwide. BuzzSumo partners with Facebook, Twitter, Pinterest and Reddit and also scans content, incluenders, trending news stories, and more.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.6
Ease of Use
4.4
Support
4.4
Overall Score
4.5
Features & Pricing
Audience Segmentation
Competitive Analysis
Configurable Alerts
Customer Engagement
Dashboard
Impact Scoring
Influencer Tracking
Reputation Management
Trend Tracking
Price starting at:$159
Pros and Cons
Excellent tools to build high-performing content
Powerful content suggestion tool
Easy-to-navigate interface
Expensive price points
Interface can be confusing when more features are added in
Best for: Publishers, brands, and agencies
BuzzSumo
4.5 out of 5 stars
BuzzSumo is a leading content marketing tool. This platform helps provide content research and performance insights worldwide. BuzzSumo partners with Facebook, Twitter, Pinterest and Reddit and also scans content, incluenders, trending news stories, and more.

7. Audiense

Audiense

Best for: Brands and agencies of different sizes, freelancers, and nonprofit and education organizations

Audiense is a social intelligence tool that can help you find your target audience and segment them. Through it, you can also optimize your audience engagement as it gives you access to detailed insights into your audience. It’s also got Twitter direct message chatbots.

Key Features:

  • Granular analysis of digital audience
  • GDPR compliance
  • Tweet Binder for Twitter hashtag analytics
  • Twitter follower research
  • Advanced filtering
  • Machine learning capabilities 

Channels:

The Audiense website doesn’t specify the channels it supports, but it collects data from social networks like Twitter, Facebook, Instagram, and YouTube. 

Pricing:

  • Free plan available
  • Twitter Marketing: €39/month
  • Audiense Intelligence: €1199/month
  • Enterprise: custom

Key Features: Search/Discovery, Audience Analysis, Social Listening, Competitor Research,

Channels: Instagram, Facebook, YouTube, TikTok


8. ZeroFOX

ZeroFOX

Best for: Businesses of all sizes that want to bolster their cybersecurity measures

According to a Cybersecurity Ventures report, it’s projected that by 2025, cybercrimes can cost damages amounting to USD 10,5 trillion. Moreover, cybercrime damage can grow by 15% year-over-year.

ZeroFOX can help you secure your information on social media platforms. Additionally, this tool can help you improve your customer engagement by stopping reputation damage and social account hacking. ZeroFOX helps businesses overcome cybersecurity challenges such as phishing, fraud, and account takeovers. It has several solutions that offer unified external cybersecurity, such as intelligence services, on-demand investigations, and social media protection.

You can also identify fraudulent activity that can impact your business through this tool.

Key Features:

  • Digital risk protection 
  • Threat intelligence
  • Breach notifications 
  • Dark web monitoring
  • Dedicated analysts
  • Universal takedowns for social media, mobile app stores, and fake domains

Channels:

  • Facebook
  • Instagram
  • TikTok
  • Twitter
  • LinkedIn 
  • YouTube
  • VK
  • Sino Weibo
  • TencentQQ
  • Snapchat 

Pricing:

  • Free demo available.
  • For pricing, you need to get in touch for a custom quote. 

9. Twitter Analytics

Twitter Analytics

Best for: All Twitter users, including individuals and businesses 

If you use Twitter for your social media marketing, you should use Twitter Analytics. This tool can help you measure your marketing campaign performance with ease by tracking your dashboard page, Tweets page, and conversion tracking page. The data it provides can help you make informed decisions, uncover valuable audience insights, and monitor your growth on the platform

Key Features:

  • Tweet activity monitoring 
  • Twitter Cards

Channels:

  • Twitter 

Pricing:

Twitter Analytics is completely free to use.  


10. Hashtagify

Hashtagify

Best for: Brands that want to improve their hashtag marketing 

If you need to find relevant hashtags for your business, you should use Hashtagify. This tool lets you research hashtags for Instagram and Twitter and helps you find the top influencers who use those hashtags as well. 

Key Features:

  • Hashtag suggestions for Instagram and Twitter
  • Popularity Trend insights
  • Prime Tracker for influencer marketing

Channels:

  • Twitter
  • Instagram

Pricing:

  • Basic features are available for free.
  • Personal: $29/month
  • Business: $86/month
  • Enterprise: $311/month

Hashtagify also lets users customize their selected plan through add-ons, which range from $11 per month to $261 per month for Basic plans.


11. Tagboard

Tagboard

Best for: Brands and marketers that want to create more engaging content

Tagboard helps you with social listening. All you need to do is link your company’s social accounts to view billions of posts online and enter a topic or hashtag into the search bar, and the tool will show you how the topic is being discussed online. This can help you figure out what content can be created to engage your audience. As a social media aggregator, Tagboard lets you build live social walls that display content from major social media platforms like Instagram and Facebook. Tagboard also lets you send your live feed to an array of channels to increase engagement across your preferred distribution channels.

Key Features:

  • Customizable interactive displays
  • Real-time interactive displays
  • Analytics 
  • Intuitive template builder

Channels:

  • Snapchat 
  • Facebook
  • Twitter
  • Instagram 

Tagboard also supports other distribution channels, including in-venue and over-the-top (OTT) platforms.

Pricing:

  • Free demo available
  • For pricing of paid plans, get in touch with the team. 

12. Awario

Awario

Best for: Brands that want to streamline their brand management efforts

Awario is a great social media monitoring tool that enables you to find brand mentions. You can also track the growth of your mentions and their reach to ascertain your brand growth. Additionally, you can generate leads through the tool too. Aside from these capabilities, Awario also lets you engage with influencers, analyze competitor mentions, and improve brand reputation and awareness. It crawls over 13 billion web pages daily, giving you comprehensive data for brand monitoring. 

Key Features:

  • Analytics
  • Real-time social insights 
  • Tracks mentions for keywords in any language and location
  • Awario Leads for lead generation and social selling
  • White labeling for reports (Enterprise plan only)

Channels:

Awario helps you discover brand mentions from various online sources, including blogs, forums, news, and social media platforms like:

  • Twitter
  • Facebook
  • Instagram
  • Reddit
  • YouTube

Pricing:

  • Starter: $29/month, billed annually
  • Pro: $89 119/month, billed annually
    • Enterprise: $249 399/month, billed annually


    13. Tailwind

    Tailwind

    Best for: SMBs and large enterprises looking to bolster their marketing efforts

    Tailwind allows you to create and schedule posts on two of the most powerful visual marketing platforms – Pinterest and Instagram. You can bulk upload posts, Pin to multiple boards at once, and schedule through a simple calendar that’s drag-and-drop. Tailwind helps you create personalized marketing plans, craft high-quality copy, streamline scheduling, and optimize your brand’s social media performance.  

    Key Features:

    • Visual content scheduling 
    • Advanced analytics
    • Smart.bio custom link
    • Hashtag finder 
    • Integrated calendar
    • Over 20,000 Tailwind communities 
    • Ghostwriter AI writing tool

    Channels:

    • Pinterest
    • Instagram
    • Facebook 

    Pricing:

    • Free Forever plan available.
    • Pro: $19.99/ month
    • Advanced: $39.99/month
    • Max: $79.99/month
    • Enterprise: Custom

    14. Oktopost

    Oktopost

    Best for: B2B social media management for enterprises, mid-market companies, and marketing agencies

    Oktopost lets you manage, measure, and monitor all of your social media activities. It’s unique because it’s specially designed for B2B businesses. You can also curate better content through its content curation feature. 

    Key Features:

    • AI-powered social listening
    • Simplified content management
    • Content discovery
    • Access to media library
    • Sentiment analysis 

    Channels:

    • Facebook
    • Instagram
    • Twitter
    • Instagram
    • YouTube 
    • LinkedIn
    • WeChat
    • Xing 

    Pricing:

    A free demo is available. For pricing, contact Oktopost. 

    Oktopost
    4.4 out of 5 stars
    Okopost is a social media engagement program that empowers B2B organizations to emplify their brand on social. Features include social media management, social listening, and analytics.
    Ratings
    Features & Pricing
    Pros and Cons
    Ratings
    Features
    4.2
    Ease of Use
    4.5
    Support
    4.5
    Overall Score
    4.4
    Features & Pricing
    Campaign Management
    Contact Management
    Employee Referral Management
    Referral Partner List
    Price on request
    Pros and Cons
    Great customer support team.
    Easy to navigate and user friendly.
    Intelligent automation software.
    Controls multiple social accounts simultaneously.
    Inefficient recurring post-editing.
    Scheduling overlaps happen a lot.
    It takes a while to learn the system.
    No set monthly subscriptions.
    Best for: B2B social media strategy
    Oktopost
    4.4 out of 5 stars
    Okopost is a social media engagement program that empowers B2B organizations to emplify their brand on social. Features include social media management, social listening, and analytics.

    15. DrumUp

    DrumUp

    Best for: Optimizing Facebook, Twitter, and LinkedIn management

    DrumUp can help you share engaging content on your social media accounts to stir up conversations. You can schedule posts easily and also measure your engagement right from the tool. 

    Key Features:

    • Hashtag recommendations
    • DrumUp Analytics to measure social media engagement 
    • Streamlined management interface
    • Content curation capabilities 

    Channels:

    • Facebook
    • Twitter
    • LinkedIn

    Pricing:

    • Free trial is available.
    • Starter: $15/month
    • Pro: $39/month
    • Small Business: $79/month

    16. Quuu

    Quuu

    Best for: Brands and small businesses that want to boost their social media activity

    Quuu gives you curated content suggestions related to your brand so that you can start conversations on social media. Their free library gives you access to over 500 topics, so you’ll never run out of things to post. With Quuu, you can share an array of engaging content, such as informative articles, news, quotes and sayings, and even industry-specific questions and tips. It also lets you create custom CTAs and access link management tools.

    Key Features:

    • Curated content library
    • Automation 
    • Profile customization

    Channels:

    • Facebook
    • Twitter
    • LinkedIn 

    Aside from these social media channels, Quuu also supports content sharing across multiple platforms through its Integrations.

    Pricing:

    • Pro: $5/month, billed annually
    • Business: $15.83/month, billed annually
    • Agency: contact for custom pricing plan

    17. Emplifi (formerly Socialbakers)

    Emplifi (formerly Socialbakers)

    Best for: Optimizing customer engagement 

    Emplifi (formerly Socialbakers) provides you with a whole range of social media marketing tools. You can get audience analysis, content intelligence, analytics, schedule posts, and also manage influencer marketing campaigns. As Emplifi, it offers three CX Cloud solutions:

    • Social Marketing Cloud – Lets users research, schedule, and publish engaging content across major social media channels
    • Commerce Cloud – Helps improve your brand’s reach and revenue by offering personalized customer experiences
    • Service Cloud Enables users to provide better customer service experiences by giving your agents access to easy-to-use CS tools

    Key Features:

    • Unified intuitive interface
    • Advanced analytics for CX KPIs
    • Access to UGC tools
    • AI-powered automation 
    • Social listening capabilities 

    Channels:

    • Facebook
    • Instagram
    • Twitter 

    Pricing:

    Free trial available. You can also contact Emplifi to request for a personalized demo.


    18. Socialoomph

    Socialoomph

    Best for: Individuals and teams looking to improve their social media and blog post scheduling 

    SocialOomph makes your job of posting on social media extremely simple. You can upload multiple posts on it at once and schedule them as well. It also offers follower analysis features that can help you improve your engagement rates. 

    Key Features:

    • Bulk uploading
    • AI-generated social posts
    • RSS feeds
    • Post queues 

    Channels: 

    • Tumblr
    • WordPress.org
    • WordPress.com
    • Discord
    • Facebook
    • LinkedIn
    • Mastodon
    • Twitter 

    Pricing:

    • Personal: Free
    • Advanced: $15/month
    • Professional: $25/month
    • Business: $55/month
    Socialoomph
    3.7 out of 5 stars
    SocialOomph is a social media scheduling platform for businesses. This solution helps schedule posts for Facebook, Twitter, Pinterest, Tumblr, and LinkedIn. In addition, you can monitor your posts and engagement.
    Ratings
    Features & Pricing
    Pros and Cons
    Ratings
    Features
    3.4
    Ease of Use
    4.0
    Support
    3.8
    Overall Score
    3.7
    Features & Pricing
    Content Management
    Conversion Tracking
    Keyword Filtering
    Post Scheduling
    Price starting at:$15
    Pros and Cons
    Extensive integrations
    Lifetime free account
    Competitive features for post publishing and use
    Bulk scheduling feature
    Fast billing cycle every 2 weeks
    ​Basic reporting features for some platforms
    Best for: Social media users
    Socialoomph
    3.7 out of 5 stars
    SocialOomph is a social media scheduling platform for businesses. This solution helps schedule posts for Facebook, Twitter, Pinterest, Tumblr, and LinkedIn. In addition, you can monitor your posts and engagement.

    19. Sprout Social

    Sprout Social

    Best for: SMBs, agencies, and large enterprises that are looking for a professional social media management platform

    Sprout Social is one of the most popular social media marketing tools. It can help you schedule posts, and also assists you with social listening. You can also get detailed analytics of your account and manage it by delegating tasks to your team too. Sprout Social also has ViralPost, which is its patented technology that helps users find the optimal time to post based on their audience’s behavior. Moreover, it integrates with an extensive array of analytics and eCommerce tools, such as Salesforce, Google Analytics, and HubSpot. 

    Key Features:

    • Extensive tools for analytics, engagement, publishing, and more
    • Access to quantitative and contextual data
    • Lets users create unlimited reports
    • Smart Inbox 
    • Social listening module

    Channels:

    Sprout Social supports multiple channels through integrations. These include:

    • TikTok
    • Instagram
    • Google Business Profile
    • Shopify
    • WhatsApp
    • Twitter
    • LinkedIn
    • YouTube
    • Facebook
    • Pinterest

    Pricing:

    • Free trial available.
    • Standard: $249/user per month
    • Professional: $399/user per month
    • Advanced: $499/user per month
    • Enterprise: Contact Sprout Social for pricing or to request a demo
    Sprout Social
    4.4 out of 5 stars
    Sprout Social is a popular social media management platform that offers schedule, analytics and engagement tools. Manage your social media from one place with their all-in-one platform and get insights to understand your audience and your KPIs. Data-driven ingiths help businesses improve responsiveness.
    Ratings
    Features & Pricing
    Pros and Cons
    Ratings
    Features
    4.5
    Ease of Use
    4.4
    Support
    4.3
    Overall Score
    4.4
    Features & Pricing
    Analytics
    Automated Publishing
    Contact Management
    Content Management
    Conversion Tracking
    Customer Targeting
    Keyword Filtering
    Multi-Account Management
    Post Scheduling
    Brand Tracking
    Reporting/Analytics
    Social Media Monitoring
    Price starting at:$249
    Pros and Cons
    Easy to navigate interface
    User-friendly publishing calendar
    Robust reporting
    Competitive analysis features
    Expensive price tag
    Support can be slow
    Lack of native support for some social networks
    Best for: Brands and organizations of all sizes
    Sprout Social
    4.4 out of 5 stars
    Sprout Social is a popular social media management platform that offers schedule, analytics and engagement tools. Manage your social media from one place with their all-in-one platform and get insights to understand your audience and your KPIs. Data-driven ingiths help businesses improve responsiveness.

    20. Cool Tabs

    Cool Tabs

    Best for: SMBs, large enterprises, agencies, and media outlets 

    Cool Tabs helps you monitor social networks to figure out what people are saying about your brand. It also helps you curate content related to your brand and generate engagement. It also gives you access to analytics.  With Cool Tabs, you can also design optimized marketing campaigns like contests, sweepstakes, and coupon distributions to generate leads, build brand awareness, and increase engagement, even without programming know-how. Plus, it lets you create engaging Social Walls (Twitter and Instagram) for events or corporate use. 

    Key Features:

    • Pre-formatted templates
    • Real-time data analytics 
    • Custom campaigns 

    Channels:

    • Instagram
    • Facebook 
    • Twitter
    • Twitch
    • TikTok

    Pricing:

    • Free trial available
    • Stone: $49/month
    • Gold: $199/month
    • Diamond: $499/month
    • Enterprise: contact for custom pricing

    21. Canva

    Canva

    Best for: Individuals, brands, agencies, large enterprises, and SMBs that want to create professional social media and marketing materials

    Canva is an amazing social media marketing tool that can help you design stunning visuals for your accounts. Without any knowledge of graphic designing, you can use their ready-made templates and come up with your own photos in minutes. 

    Key Features:

    • Scheduling feature with engagement tracking for social media posts (Canva Pro)
    • Photo effects
    • Online video recorder
    • Video trimmer
    • PDF editor
    • Online AI image generator
    • Image Enhancer for photos

    Channels:

    Canva lets you create posts for social media platforms like Facebook, Instagram, Twitter, and LinkedIn.

    Pricing:

    • Canva is free to use
    • Canva Pro: $12.99/month
    • Canva for Teams: $14.99/month

    Canva also offers access to its premium features for free to eligible nonprofits, as well as to students and teachers at eligible schools.


    22. Social Metrics Pro

    Social Metrics Pro

    Best for: WordPress users 

    This is a social media marketing tool for those who use WordPress. It can help you track your likes, Pins, and more right from your WordPress Dashboard. You can also see how many times your content has been shared on social media. 

    Key Features:

    • Automatic tracking of social signals
    • Lets users sort, search, and filter social signals
    • Data can be exported to Excel

    Channels:

    • Facebook
    • Pinterest
    • Digg
    • LinkedIn

    Pricing:

    • Single-Site: $27 (one-time fee)
    • Unlimited: $47 (one-time fee)

    23. Animoto

    Animoto

    Best for: Individual users, agencies, SMBs, and large enterprises looking to simplify how they create and edit videos

    If you don’t know how to make professional-looking videos, Animoto can do the job for you. It features storyboard templates and a drag-and-drop video builder. All you need to do is use their canvas and build your professional video with ease. 

    Key Features:

    • Video templates
    • Unlimited video creation
    • Access to music library
    • Social sharing capabilities
    • Supports three different video formats and video resolutions (720p and 1080p HD)
    • Access to the Getty Images stock library (for Professional and Professional Plus plans)

    Channels:

    • Facebook
    • Instagram
    • Twitter
    • TikTok
    • LinkedIn 

    Pricing:

    • Free plan available
    • Basic: $16/month
    • Professional: $29/month
    • Professional Plus: $79/month

    24. Meet Edgar

    Meet Edgar

    Best for: All business sizes and solopreneurs 

    Meet Edgar helps you schedule posts on social media. Additionally, you scan recycle your old content using this tool. It also lets you organize organise your content by category. Once it’s done with your scheduling queue, it starts recycling the content automatically. 

    Key Features:

    • Weekly automations
    • Content repurposing capabilities
    • Monitoring and split testing of content variations
    • Distraction-free dashboard 

    Channels:

    • Instagram
    • TikTok
    • Facebook
    • Twitter
    • Pinterest
    • LinkedIn
    • Google Business Profile

    Pricing:

    • Free 7-day trial
    • Eddie Plan: $29.99/month
    • Edgar Plan: $49.99/month
    Meet Edgar
    4.4 out of 5 stars
    This cloud-based social media management platform helps users manage multiple social acocunts in one platform. MeetEdgar specializes in recycling evergreen posts and content. Features include automation, a stacked content library, image and video support, email updates, link tracking and more.
    Ratings
    Features & Pricing
    Pros and Cons
    Ratings
    Features
    4.2
    Ease of Use
    4.4
    Support
    4.6
    Overall Score
    4.4
    Features & Pricing
    Automated Publishing
    Contact Management
    Multi-Account Management
    Post Scheduling
    Multi-User Collaboration
    Price starting at:$24.91
    Pros and Cons
    Easy post recycling options
    "Best time to publish" feature
    Expensive price points
    User interface can be difficult to use
    Lack of platform integration
    Best for: Businesses of all sizes
    Meet Edgar
    4.4 out of 5 stars
    This cloud-based social media management platform helps users manage multiple social acocunts in one platform. MeetEdgar specializes in recycling evergreen posts and content. Features include automation, a stacked content library, image and video support, email updates, link tracking and more.

    25. Sprinklr

    Sprinklr

    Best for: Large enterprises that want access to a unified CX management platform

    Customer experience is vital for business growth. In fact, 86% of consumers are likely to pay more to get superior customer service experiences, while 64% are likely to recommend a brand if it provides them with exceptional experiences.

    Of all the tools listed here, Sprinklr is probably the most complex and yet makes things extremely simple for you. It has a powerful AI-based core platform that supports multiple social media functions. With Sprinklr, you can use customer data to gather valuable insights and take steps to provide your audience with better customer experiences.

    You can use it for social media marketing, advertising, research, customer engagement, and customer care. It is highly regarded in the field of social media listening and has capabilities unmatched by any other tool.

    It also has powerful compliance and user management capabilities to manage your processes in an organized way.

    Key Features:

    • Lets users create optimized campaigns at scale
    • Omnichannel inbox
    • AI chatbots
    • Automation
    • Social listening capabilities
    • Omnichannel keyword monitoring

    Channels: 

    Sprinklr supports over 30 digital channels, including Facebook, YouTube, LinkedIn, and Twitter. 

    Pricing:

    • Sprinklr Service starts at $249 per seat per month, billed annually
    • Sprinklr Social starts at $299 per seat per month, billed annually

    Contact them to find out their pricing options for Sprinklr Insights and Sprinklr Marketing


    26. Buffer

    Buffer

    Best for: Solopreneurs, SMBs, nonprofits, and mid-stage startups 

    When it comes to scheduling your posts on all major social media platforms, Buffer is the place to go. You can seamlessly post content to your social media accounts with a few clicks through it. 

    Additionally, it gives you access to in-depth analytics on the performance of your account, as well. 

    Key Features:

    • Buffer AI Assistant
    • Engagement tools
    • Landing page builder
    • Draft collaboration tools
    • Custom access and permissions
    • Unified dashboard for analytics and reporting 
    • White labeling for reports

    Channels:

    • Facebook
    • Google Business Profile
    • Instagram
    • LinkedIn
    • Mastodon
    • Pinterest
    • Shopify
    • TikTok
    • Twitter
    • YouTube 

    Pricing:

    • Basic: Free
    • Essentials: $6/month
    • Team: $12/month
    • Agency: $120/month
    Buffer
    4.4 out of 5 stars
    Buffer is one of the most popular social media scheduling platforms. This software helps drive engagement and traffic on social media with the help of their scheduling, engagement, and analytics tools.
    Ratings
    Features & Pricing
    Pros and Cons
    Ratings
    Features
    4.0
    Ease of Use
    4.6
    Support
    4.5
    Overall Score
    4.4
    Features & Pricing
    Automated Publishing
    Content Management
    Multi-Account Management
    Post Scheduling
    Reporting/Analytics
    Price starting at:$5
    Pros and Cons
    Simple cross-posting
    Straightforward calendar view
    Integrates with almost every social platform
    Buffer Analyze may be too basic for some
    Buffer may glitch with Instagram
    Arbitrary character limits for Facebook, Twitter
    Pay-as-you-go packaging
    Best for: Publishers, mid-stage startup teams, non-profits, higher education, sports teams, e-commerce, solopreneurs, businesses
    Buffer
    4.4 out of 5 stars
    Buffer is one of the most popular social media scheduling platforms. This software helps drive engagement and traffic on social media with the help of their scheduling, engagement, and analytics tools.

    27. Feedly

    Feedly

    Best for: Agencies, marketing and sales teams, and large enterprises

    This is one of the best content curation tools that can be very useful for your social media marketing. It is not always feasible to create social media content from scratch frequently and consistently. That is where Feedly can help you.

    You can use it to find and share relevant content for your brand or niche. It has advanced filters to help you organize your feed and see only relevant content.

    It is also a great tool to keep up with the influencers in your niche. See what they’re talking about and join the conversation.

    Key Features:

    • Feedly AI
    • RSS Builder
    • Power Search features
    • Mute filters

    Channels:

    Feedly lets you add up to 11 types of sources, including:

    • Trade publications
    • Blogs
    • News publications
    • Research journals 
    • Keyword alerts
    • Twitter feeds
    • YouTube channels
    • Reddit feeds 

    Pricing:

    • A free trial option is available.
    • Pro: $6 per month, billed annually
    • Pro+: $8.25 per month, billed annually
    • Enterprise: custom price

    28. Missinglettr

    Missinglettr

    Best for: Creators and agencies or content-focused teams

    This is a unique tool that takes care of your social media posts for you. You simply need to focus on creating good content for your blog, and this tool will handle the social media promotion for it.

    It scours your blog and automatically creates several social media posts to promote each blog post. This can save you a lot of time and effort that you would have to invest in social media promotions.

    Key Features:

    • Custom URL shortener
    • Access to stock image library
    • Automatic repost capabilities
    • System is capable of mimicking your brand’s voice, tone, and personality

    Channels:

    • Facebook
    • Instagram
    • Twitter
    • LinkedIn
    • Google Business Profile 

    Pricing:

    • A 14-day free trial is available.
    • A free plan is available for one workspace and one social profile
    • Solo: $9/month
    • Pro: $39/month

    29. AdEspresso

    AdEspresso

    Best for: SMBs and large enterprises 

    This is one of the best social media advertising tools that can help you boost the performance of your social media marketing campaigns. Advertising provides more options to grow your audience base and reach more people. And, AdEspresso makes advertising easy for you.

    Key Features:

    • Automatic optimization
    • Lets users create their own optimization rules
    • Data Sync tool for creating retargeting lists
    • Grid Composer tool
    • Dynamic Ads
    • Asset Manager functionality 

    Channels:

    • Facebook
    • Instagram
    • Google Ads 

    Pricing:

    • You can try it for free
    • Starter: $49/month
    • Plus: $99/month
    • Enterprise: $259/month

    30. Post Planner

    Post Planner

    Best for: Creators, small businesses, and entrepreneurs that want to schedule posts for multiple platforms and access curated content from popular sources

    This is one of the most effective content planning and scheduling tools and claims to get you much more engagement on your content than any other tool.

    You can use it to schedule and auto-publish your content at the best times to get the maximum engagement. You can also use their Discovery Engine to find, curate, and share content on your social media profiles.

    Key Features:

    • Access to stock media and editing tools
    • Analytics dashboard for social media performance
    • Lets users create multiple posts, like Reels and carousels, for different platforms at once
    • Saved Texts feature
    • Bulk post creation capabilities

    Channels: 

    • Facebook
    • Instagram
    • Google Business Profile
    • LinkedIn
    • Pinterest
    • TikTok
    • Twitter 

    Pricing:

    Note that all prices listed below are billed annually:

    • Free trial available
    • Single: $3/month
    • Starter: $7/month
    • Growth: $27/month
    • Business: $47/month
    • Enterprise: $197/month

    31. MavSocial

    MavSocial

    Best for: Small businesses, nonprofits, and agencies that want to grow and manage their social media presence

    This is an all-in-one social media tool that lets you manage all your social media accounts from one central dashboard. It supports Facebook, Instagram, LinkedIn, Twitter, YouTube, Tumblr, and Google Business Profile.

    Use it to schedule and post content, reply to all messages (from all platforms) from a single inbox, understand industry trends using social listening, and more. Needless to say, you can also view performance reports for all your social media accounts using this tool.

    Additionally, the tool also has team-management functionalities. So, you can assign roles, manage tasks, and give approvals in an organized manner.

    Key Features:

    • Unlimited post scheduling
    • Visual campaign calendar
    • Bulk uploader
    • Digital asset library
    • Integrated image editor
    • Social inbox

    Channels:

    • Facebook
    • Instagram
    • LinkedIn
    • Twitter
    • YouTube
    • Tumblr
    • Google Business Profile

    Pricing:

    • A 14-day free trial is available.
    • MavSocial also offers special pricing for nonprofits
    • Pro: $78 per month
    • Business: $249 per month
    • Enterprise: $499 per month

    32. Followerwonk

    Followerwonk

    Best for: Individuals, SMBs, and multinational brands

    Followerwonk is one of the best social media marketing tools for Twitter. It can help you analyze your audience and connect you with relevant influencers as well. 

    You can also compare your social graph with that of others to understand how you fare compared to your competitors. After being acquired by Fedica, Followerwonk now gives users access to AI-powered tools.

    Key Features:

    • Intelligent Publishing capability lets users publish to six platforms, including Twitter, Mastodon, and Facebook
    • AI-powered engagement analytics for Twitter
    • Improved dashboard
    • Lets users track and sort followers 

    Channels:

    • Twitter 

    Pricing:

    Under Fedica, Followerwonk offers several new plans, as well as a free plan:

    • Publish: $10/month, billed annually
    • Grow: $24/month, billed annually
    • Research: $79/month, billed annually
    • Enterprise: Contact Fedica for pricing

    33. Khoros

    Khoros

    Best for: Agencies and businesses that want to improve audience engagement across all their preferred channels

    Khoros is a solution that helps brands connect with their customers. Their vast set of features and solutions also includes social media management.

    It helps you build and scale up optimized social media campaigns, measure performance, and manage your brand’s reputation. Additionally, it also helps with managing your paid social media campaigns, apart from accelerating your organic growth.

    Key Features:

    • Automation
    • No-code bot builder
    • AI-powered quick responses
    • Social listening capabilities
    • Content scheduling
    • Risk management features
    • Cross-team collaboration 
    • Social redisplay feature

    Channels:

    • Instagram
    • Facebook
    • LinkedIn
    • Twitter
    • TikTok
    • YouTube
    • Pinterest
    • WhatsApp
    • WeChat
    • Google Business Profile

    Pricing:

    Contact them to get a demo and enquire about the price.


    34. Statusbrew

    Statusbrew

    Best for: SMBs, agencies, enterprises, marketing teams, and franchises

    Statusbrew provides multiple social media management solutions to improve your social performance. You can use it to schedule and auto-post social media content and manage all your social media conversations from a single inbox.

    It also provides you with detailed data and insights into your social media performance. You can get PDF reports or download the data as CSV files.

    It can even help you manage your team and collaborate with them better. You can create workflows and manage tasks better using this tool.

    Key Features:

    • Single inbox for all social conversations
    • Lets users set up workflows
    • Dynamic ad comment and review management for Facebook, Instagram, and Google Business Profile
    • Automated content moderation
    • Enterprise-grade security 

    Channels:

    Statusbrew has an extensive list of supported networks, which includes:

    • Facebook
    • Instagram
    • TikTok
    • LinkedIn
    • Twitter
    • YouTube
    • WhatsApp
    • Google Business Profile
    • Pinterest
    • Slack 
    • Line 

    Pricing:

    • A 14-day trial is available. 
    • Lite: $69/month
    • Standard: $129/month
    • Premium: $229/month
    • Enterprise: Custom pricing

    35. Tweepi

    Tweepi

    Best for: Individual users, brands, and SMBs that want to grow their Twitter account

    This is another Twitter-specific tool that you can use to improve your account’s performance on Twitter and grow your followers. It uses powerful AI technology to give you recommendations on how to grow your followers and overcome social media marketing challenges.

    It can help you find and engage with the most relevant accounts on Twitter. You can also use it to clean your account and remove inactive followers.

    Key Features:

    • AI filters
    • Unfollow feature 

    Channels:

    • Twitter 

    Pricing:

    As of writing, Tweepi has issued refunds to customers. This is due to Twitter’s new policy, which has made Tweepi’s “business model unfeasible”.


    36. Unmetric

    Unmetric

    Best for: Brands, large enterprises, and agencies looking to leverage AI-powered social media analytics

    This is, at its core, a social media analytics tool that you can use to improve the performance of your social media marketing campaigns. It also has competitive benchmarking capabilities to help you assess your performance and compare it with that of your competitors.

    Another useful feature is that it provides you with content ideas for your social media accounts. You can go through the content posted by the top-performing brands to get an idea about the type of content that works best.

    Key Features:

    • Automated reporting
    • Content ideation
    • Competitive intelligence 

    Channels: 

    • Facebook
    • Instagram
    • Twitter
    • YouTube 

    Pricing:

    Unlike other social media marketing and management tools, this one has plans based on what features you want. You can track your competitors for free, but you need to buy content and analytics features separately.

    • Plans start at $1000/month

    For custom pricing, contact the team


    37. Viral Content Bee

    Viral Content Bee

    Best for: Individual users and SMBs that want to promote their content, generate high-quality traffic, and keep their accounts active

    This is a social promotion tool that can help you make your content go viral on multiple platforms, including Twitter, LinkedIn, Pinterest, and Tumblr.

    The platform is free to use, but they only accept high-quality content. They put your content in front of influencers who may share it further if they like it. So, you just have to create good content, and this tool will get more shares and views on it.

    Key Features:

    • Promotes organic sharing
    • Can deliver real social signals 

    Channels:

    • Twitter
    • LinkedIn
    • Pinterest
    • Mix
    • Tumblr 

    Pricing:

    The tool is free to use.


    38. Biteable

    Biteable

    Best for: Students, individual users, brands, large enterprises, and sales, marketing, HR, and operations teams

    This is technically not a social media marketing tool, but it is extremely helpful in getting you more engagement on your social media content. If you use videos for your social media posts, then this is a must-have tool for you.

    This tool helps you create engaging videos for your social media accounts that can help you win more likes and shares.

    Key Features:

    • Cloud storage for content
    • Pre-designed, customizable templates 
    • Access to millions of stock footage and image clips
    • AI video builder 
    • HD export capability
    • Extensive video creation and editing tools
    • Analytics (video view count, video engagement, and views by location)

    Channels:

    • Popular social media channels like YouTube
    • Slack
    • Email
    • Microsoft Teams 
    • MP4 videos can be embedded in your presentations or shared via company intranet

    Pricing:

    • Free 7-day trial available
    • Pro: $99/month
    • Teams: $199/month
    4 out of 5 stars
    Biteable is a video creation tool specifically built for marketers, HR reps, agencies and entrepreneurs. This platform can help build optimized videos for Facebook and Instagram ads, commercials, and more using customizable templates.
    Ratings
    Features & Pricing
    Pros and Cons
    Ratings
    Features
    3.4
    Ease of Use
    4.5
    Support
    4.1
    Overall Score
    4
    Features & Pricing
    3D Video Editing
    Audio Tools
    Brand Overlay
    Collaboration
    Media Library
    Speed Adjustment
    Split / Merge
    Supports HD Resolution
    Text Overlay
    Collaborative editing
    Unlimited video exports
    Royalty-free music
    1 million images
    Custom uploads
    Custom watermarks
    Video resizer
    Convert image to video
    Price on request
    Pros and Cons
    New clips, animations and templates added each month
    Easy video conversions for social formats
    Ready-made templates
    Affordable price points
    Video export can be slow
    Shutterstock resources have a limit
    Platform may be slow to use
    Best for: HR representatives, agencies, and entrepreneurs
    4 out of 5 stars
    Biteable is a video creation tool specifically built for marketers, HR reps, agencies and entrepreneurs. This platform can help build optimized videos for Facebook and Instagram ads, commercials, and more using customizable templates.

    39. Iconosquare

    Iconosquare

    Best for: Social media marketers, brands, and agencies 

    Iconosquare provides you with highly in-depth social analytics for your Instagram, Facebook, Twitter, and LinkedIn accounts. It gives you a mix of easy-to-read graphs that display brand performance and in-depth stats that track the success of your accounts. You can also use Iconosquare to schedule your Facebook, Instagram, and Twitter posts and monitor the comments on your Instagram and Facebook posts. 

    Key Features:

    • Account analytics
    • Custom dashboards
    • Company branded reports
    • Post scheduling
    • Access to media library
    • Crossposting capabilities
    • Automated social media reports 
    • Post approval and collaboration functionality 

    Channels:

    • Instagram
    • Facebook
    • Twitter
    • LinkedIn
    • TikTok 

    Pricing:

    • A 14-day free trial is available.
    • Pro: $59/mo (billed monthly) or $49/mo (billed annually)
    • Advanced: $99/mo (billed monthly) or $79/mo (billed annually)
    • Enterprise: $179/mo (billed monthly) or $139/mo (billed annually)
    Iconosquare
    4.4 out of 5 stars
    Manage your social media and your analytics all in one place with Iconosquare. Businesses and agencies can easily manage the performance of their content as well as analytics, posting, and more. The platform supports Instagram, Facebook, Twitter, LinkedIn and TikTok.
    Ratings
    Features & Pricing
    Pros and Cons
    Ratings
    Features
    4.4
    Ease of Use
    4.4
    Support
    4.4
    Overall Score
    4.4
    Features & Pricing
    Analytics
    Automated Publishing
    Contact Management
    Keyword Filtering
    Multi-Account Management
    Post Scheduling
    Social Media Management
    Price starting at:$29
    Pros and Cons
    Evolving functionality
    Industry benchmarks
    Competitive analysis features
    Excellent automated posts
    Customer support may not be helpful
    Some features may glitch
    Some platforms are not included
    Best for: Brands and Agencies
    Iconosquare
    4.4 out of 5 stars
    Manage your social media and your analytics all in one place with Iconosquare. Businesses and agencies can easily manage the performance of their content as well as analytics, posting, and more. The platform supports Instagram, Facebook, Twitter, LinkedIn and TikTok.

    40. Mention

    Mention

    40. Mention

    Best for: Agencies and brands 

    Mention is a comprehensive social media marketing solution and one of the top social media monitoring platforms. Brands and agencies can use it to monitor the web for what’s being said about their product or brand, get comprehensive analytics, and schedule social media posts in advance. 

    Key Features:

    • Free social media tools
    • Online brand monitoring
    • Access to a competitive analysis tool

    Channels:

    • Instagram
    • Facebook
    • Twitter 

    Pricing:

    • Free plan available
    • Solo: $49/month
    • Pro: $99/month
    • ProPlus: $179/month
    • Enterprise: contact team for custom pricing
    Mention
    4.7 out of 5 stars
    Mention is a brand monitoring and social listening platform. The tool combs through millions of web, social and online sources to deliver insights that help your team manage your brand's online presence.
    Ratings
    Features & Pricing
    Pros and Cons
    Ratings
    Features
    4.6
    Ease of Use
    4.7
    Support
    4.7
    Overall Score
    4.7
    Features & Pricing
    Audience Segmentation
    Competitive Analysis
    Configurable Alerts
    Customer Engagement
    Dashboard
    Influencer Tracking
    Reputation Management
    Sentiment Analysis
    Trend Tracking
    Price starting at:$41
    Pros and Cons
    Great brand monitoring options
    Clean, intuitive interface
    Free 30-day trial without credit cards
    Limited features at lower tiers
    Customer support can be slow
    Lack of learning tools
    Best for: Agencies
    Mention
    4.7 out of 5 stars
    Mention is a brand monitoring and social listening platform. The tool combs through millions of web, social and online sources to deliver insights that help your team manage your brand's online presence.

    41. Social Status

    Social Status

    Best for: Agencies and brands

    Social Status is a social media analytics platform aimed at marketers. Included in its platform are four powerful tools: Profile Analytics, Ads Analytics, Competitor Analytics, and Influencer Analytics. So, if you’re searching for a new influencer to partner with, you can also use their tool to evaluate the performance of potential influencers before you assign them to a campaign.

    Key Features:

    • In-depth metrics and insights 
    • Access to audience demographics 
    • Multi-channel competitor tracking 
    • Influencer performance tracking 

    Channels:

    • Facebook
    • Instagram
    • Twitter
    • YouTube
    • LinkedIn

    Pricing:

    • Free plan available
    • Micro: $9/month
    • Starter: $29/month
    • Pro: $49/month
    • Business: $99/month
    • Agency: $399/month

    42. Bitly

    Bitly

    Best for: Individual users and small brands that want to create short and memorable URLs

    Bitly is a URL shortener that can help you to amplify your brand on social media by sharing branded links. It also helps you to get a much better insight into engagement as it lets you track every digital initiative. 

    Key Features:

    • Branded links
    • Mobile links
    • Analytics 

    Channels:

    • Facebook
    • YouTube
    • Instagram
    • Twitter 
    • TikTok 

    Pricing:

    • Free plan available
    • Starter: $8/month (annual plan only)
    • Basic: $35/month
    • Premium: $300/month
    • Enterprise: Custom pricing available upon request

    43. Sumo 

    Sumo 

    Best for: Popular websites, entrepreneurs, and SMBs

    Not to be confused with BuzzSumo, Sumo is an email capture tool. You can use it to create various list builders. You can, for example, choose to embed it within an article that you share on social media or set it up so that it pops up one second after a web page has loaded. 

    Key Features:

    • Visitor targeting
    • A/B tests
    • Users can connect their eCommerce stores to Sumo
    • Analytics 
    • Social media sharing capabilities 

    Channels:

    Sumo has plugins for:

    • WordPress.org
    • Google Tag Manager 

    Pricing:

    • Free plan available
    • Pro: $49 per month

    44. Hootsuite

    Hootsuite

    Best for: SMBs and large enterprises 

    Hootsuite is one of the most powerful and prominent social media marketing tools. It can help you schedule posts, give you access to detailed analytics, and monitor keywords and hashtags. 

    Key Features:

    • Automated inbox
    • Real-time tracking of post effectiveness
    • Lets users set up customizable streams
    • Approval workflows (only on the Business and Enterprise plans)
    • Automated link tracking
    • Bulk scheduling
    • Content inspiration
    • Digital media editing capabilities
    • Lets users design content with Canva

    Channels:

    • Instagram
    • Facebook
    • Twitter
    • YouTube
    • LinkedIn
    • Pinterest
    • TikTok

    Pricing:

    • Free trial available for every plan
    • Professional: $99/month
    • Team: $249/month
    • Business: $739/month
    • Enterprise: Custom
    Hootsuite
    4.6 out of 5 stars
    One of the first platforms designed to streamline social media management, Hootsuite continues to be one of the market leaders.
    Ratings
    Features & Pricing
    Pros and Cons
    Ratings
    Features
    4.8
    Ease of Use
    4.8
    Reporting
    4.3
    Overall Score
    4.6
    Features & Pricing
    Analytics
    Automated Publishing
    Contact Management
    Content Management
    Conversion Tracking
    Customer Targeting
    Keyword Filtering
    Multi-Account Management
    Post Scheduling
    Brand Tracking
    Customer Engagement
    Multi-User Collaboration
    Reporting/Analytics
    Social Media Monitoring
    Price starting at:$99
    Pros and Cons
    Customizable feeds show you all the social posts you need to see—no filler
    Highly flexible post composer and scheduler, with a bulk option, drastically simplifies the most challenging part of the job
    Inbox consolidated every message, comment, and mention—you’ll never miss a conversation
    No demo- or psychographic data for the audience
    Best for: Small, Medium, and Large Businesses
    Hootsuite
    4.6 out of 5 stars
    One of the first platforms designed to streamline social media management, Hootsuite continues to be one of the market leaders.

    45. Analisa

    Analisa

    Best for: SMBs, large enterprises, marketers, agencies, and influencers that want to improve their social analytics capabilities

    Analisa.io uses the power of AI to give you detailed insights into Instagram, Twitter, and TikTok profiles. You can also get followers and hashtag analytics. This way, you can find your top-performing posts, competitors’ strategies, audience demographics, and more. 

    Aside from competitor analysis, Analisa also shows information on follower demographics and authenticity, as well as historical data of posts and analytics. 

    Key Features:

    • Campaign reporting 
    • Follower authenticity audits
    • Geolocation mapping 
    • Profile comparison analysis
    • Profile and hashtag activity analysis
    • Profile and hashtag performance analysis 

    Channels:

    • Instagram
    • TikTok
    • Twitter

    Pricing:

    • Basic: Free
    • Premium: $69/month
    • Plus: $149/month
    • Pro: $239/month

    Key Features: Campaign Reporting, Influencer Analysis, Audience Analysis, Fake Follower/Fraud Detection,

    Channels: Instagram, TikTok



    Types of Social Media Marketing Tools

    The social media marketing software industry is growing. It’s estimated that by 2027, it will grow to nearly USD 145 billion. Businesses of all sizes are adopting social media marketing tools to engage customers, meet evolving customer expectations, and gain a competitive edge. 

    Nowadays, you’ll come across a variety of social media marketing tools, with each having distinct features and capabilities. Let’s look at all the different types of social media marketing tools to help you narrow down your search:

    Analytics Tools

    Analytics tools give you a clearer picture of all your data. You can use analytics tools to track your social network’s performance, assess the effectiveness of your campaigns, and monitor what the competition is doing. 

    Engagement Tools

    These tools let you engage with your audience, such as replying to their comments or requests. Engagement tools also help you monitor conversations and interactions through a unified inbox.

    Scheduling Tools

    Simply put, scheduling tools allow you to schedule your social media posts across your preferred platforms at the most optimal time. These can save you a lot of time on planning and help you focus on planning your future content or completing other more complex tasks. There are scheduling tools that leverage audience data to give you insights into the best publishing times for your audience, which can help maximize engagement. 

    Monitoring or Listening Tools

    These tools allow you to track conversations, in the form of hashtags, keywords, or mentions, around your brand. They can give you data on your social share of voice, as well as audience sentiment. Some tools can even uncover emerging trends, helping you stay up-to-date and giving you the opportunity to create posts that are relevant, engaging, and valuable to your target audience. 

    Automation Tools

    Automation tools let you create rules to streamline your workflow and eliminate or minimize repetitive tasks to save time. Some common automation features include bulk scheduling and automated replies.


    Tips for Choosing the Best Social Media Marketing Tool for Your Brand

    Social media marketing (SMM) has now become a crucial component of business growth.  SMM enables businesses of all sizes to reach prospects and engage customers. Furthermore, through social media marketing, audiences can learn more about and interact with brands on platforms like Facebook, Instagram, and Twitter. 

    In addition to these benefits, SMM can help drive traffic to your website, generate and nurture qualified leads, build brand awareness, and build customer trust and loyalty. Moreover, implementing an effective SMM strategy helps humanize your brand, which can play a role in establishing brand authenticity. 

    With the sheer number of social media marketing tools available, finding the one that best fits your need can be tricky. Below are some actionable tips to help you select the right social media marketing tool for your brand:

    • Identify the features you might need. You can narrow down your list by separating these into must-have features and nice-to-have or optional features. To determine what your must-have features are, start by looking into why you’re looking for a social media marketing tool. Do you want to just schedule your posts, or are you looking for a more robust solution that includes analytics and automation capabilities?
    • When doing your research, don’t just look at a tool’s features. Make sure that the tool you choose supports your preferred channels and has available integrations so that you can expand its capabilities. It also helps if you choose a tool that’s compatible with your current tech stack.
    • Also, look at the level of customer service the tool offers. Does it offer onboarding? Can you easily get in touch with a human representative? Does it have self-service knowledge portals or video guides?
    • Consider your budget. There are social media marketing tools on this list that offer free plans. However, it’s worth noting that free plans usually have a limited scope. Thankfully, most of the tools listed above offer free trials, giving you the opportunity to take them for a spin and see which one works best for your needs. 
    • Try to see if your preferred SMM tool is scalable. Consider how much it will cost if you add more users or social profiles. 

    Final Thoughts 

    Your marketing on social media can become extremely simple when you use social media marketing tools. They can help you schedule posts, look for brand mentions, and also give you access to detailed analytics. Using these features, you can grow your brand online. So, check out these tools and incorporate them into your marketing strategy today. 

    About the Author
    With over 15 years in content marketing, Werner founded Influencer Marketing Hub in 2016. He successfully grew the platform to attract 5 million monthly visitors, making it a key site for brand marketers globally. His efforts led to the company's acquisition in 2020. Additionally, Werner's expertise has been recognized by major marketing and tech publications, including Forbes, TechCrunch, BBC and Wired.