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According to findings from Insider Intelligence, a significant portion of US Internet users make use of ad blockers. Therefore, to continually reach your target audience and followers, thinking creatively about your marketing strategy is now even more important. Who better to turn to than a creative agency?
The benefit of working with a creative agency is that they provide a variety of professional services to help your business stay relevant, even when trends and consumer behavior change. Fortunately, there are many creative agencies to work with, and in this blog post, we’re going to share our top picks (in no particular order).
Top Creative Agencies You Should Check Out in 2024
1. Ubiquitous
Ubiquitous has established itself as a dominant force in the world of influencer marketing, catering to some of the largest brands across the globe. With a strong emphasis on TikTok, this full-service creative marketing agency employs a robust data infrastructure, predictive analytics, and machine learning to optimize influencer marketing strategies, ensuring unparalleled results for their clients.
?Min. Project Price
- $20,000+ minimum engagement
Ubiquitous delivers results-driven campaigns that focus on brand awareness, improving social presence, and developing direct growth strategies. Their extensive network of TikTok, Instagram, and YouTube creators enables them to deploy viral, compelling, and data-driven campaigns that make brands household names.
The agency has creative marketers who work closely with the most mature data infrastructure in the industry. This unique approach addresses any influencer marketing challenge and has earned them the trust of businesses from all verticals.
?Key Services
- Influencer marketing for the following platforms: TikTok, Instagram, and YouTube
?Notable Clients
- Disney
- Amazon
- Netflix
- Adobe
- American Eagle
?️Unique Offerings
- Provides access to a proprietary influencer marketing platform
? Case Studies, Results, or Testimonials
- Worked with Casetify to create 168 videos and achieve 9.5 million impressions.
- Helped Bloom achieve a $1.47 CPM, over 5.5 million views, and a spot on Amazon’s Bestseller List.
- Deirdre Grady, TikTok Influencer Strategy Coordinator at Korres, praises Ubiquitous as “organized, reliable, and passionate about our brand.”
Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.
2. Viral Nation
Having worked with top brands, Viral Nation has become one of the world’s leading marketing and technology companies. Its marketing services cover influencer marketing, paid and performance media, creative and content, and blockchain/W3.
?Min. Project Price
- $50,000+ minimum engagement
For influencers, Viral Nation can help you tap into a diverse array of growth opportunities. It does this through services that range from professional representation and career guidance to content distribution and brand deals. It also offers growth solutions tailored to your specific style and audience.
Moreover, Viral Nation goes beyond offering creators social media support. It provides you with a team of experts who focus on helping you grow your reach and engagement for better results. And it’s not just influencers and content creators working with this full-service creative agency. Some of the world’s top professional athletes and brands have worked with Viral Nation to grow their reach and revenue.
?Key Services
- Influencer marketing
- Pad and performance media
- Social studio
- Social experiment marketing
- B2B marketing
?Notable Clients
- Uber
- Ubisoft
- Canon
- Disney
- The Coca-Cola Company
?️Unique Offerings
Viral Nation employs a strategy-first approach to its creative and content services for platforms like YouTube, TikTok, Instagram, and Facebook. Innovative solutions under this category include:
- Content strategy and ideation
- Motion graphics and CGI
- Social media playbooks
- Community management
- Reporting and analytics
?Case Studies, Results, or Testimonials
- Generated global hype for Resident Evil 4 on Meta Quest 2, which resulted in an award-winning immersive campaign that had over 15.8 million views, 1.3 million engagements, and more than 61.2 million impressions.
- Created an influencer campaign for Bud Light that generated 7.9 million interactions, exceeding the initial goal of 4.9 million.
Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.
3. Fresh Content Society
Fresh Content Society, or FCS for short, is a top-tier creative agency known for creating strong media campaigns for both small businesses and big corporations. In just one year, they’ve gotten over 500 million video views for their clients. On top of that, FCS turned a $10,000 investment into $100,000 in sales, and they’ve made content reaching over 150 million people in a month.
?Min. Project Price
- $5,000+ minimum engagement
Big brands have even teamed up with FCS because of their great work and ability to craft creative content for platforms like Instagram, TikTok, Twitter, and YouTube. They always dive deep into the data to make sure their work hits the mark. As experts, they handle everything from looking over a brand’s social media, coming up with fresh ideas, managing online communities, working with influencers, to checking the results.
?Key Services
- Social media strategy and audits
- Community management
- Paid media management
- Analytics and reporting
- Influencer management
- Campaign strategy and management
?Notable Clients
- National Geographic
- Peak
- KFC
- True Value
?️Unique Offerings
Aside from the abovementioned key services, Fresh Content Society also offers creative strategy and production solutions, which cover the entire creative process from ideation to testing.
?Case Studies, Results, or Testimonials
- Despite their impressive portfolio of exclusive clientele, one of their big wins was their collaboration with KFC, where they made a YouTube video that got over a million views in just one week, proving once again they’re experts at creating creative content that people love.
- FCS has also worked with Manny’s Deli, a Chicago institution, racking up over 500,000 engagements across various channels and increasing sales by up to 1,500%.
4. NeoReach
Specializing in helping brands create world-class influencer marketing campaigns, NeoReach is a global influencer platform that connects brands with vetted content creators and influencers.
?Min. Project Price
- $50,000+ minimum engagement
Using the power of data and data-backed insights, NeoReach connects you with the right influencers for your brand, allowing you to work on campaigns that resonate with and are relevant to your target audience.
Moreover, NeoReach provides you with creative strategy and direction so you can create compelling, story-driven content. NeoReach experts also help you come up with key strategy points optimized for brand recognition and conversion.
Best of all, as a full-service influencer marketing agency, NeoReach’s team will take care of the entire influencer campaign process for you, from influencer introduction to payments. Plus, their experts can help you maintain a strong ongoing relationship with your influencers so you can continue working with them for future projects.
?Key Services
- Management services for contracting and partnership activation
- Paid media amplification
- Self-service software and API integrations
?Notable Clients
- The History Channel
- Tezos
- Robinhood
- Macy’s
?️Unique Offerings
- Experiential activations
- Crypto and NFT marketing
?Case Studies, Results, or Testimonials
- Helped NVIDIA gain 48.3 million impressions and over 258,400 total engagements in a back-to-school campaign.
- Helped Tezos achieve 1.3x ROI and gain over 1.1 million views.
Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.
5. The Influencer Marketing Factory
As a standout among creative agencies, The Influencer Marketing Factory excels in crafting bespoke influencer marketing campaigns, particularly in the digital landscape. Their expertise in leveraging platforms like TikTok, Instagram, and YouTube positions them as a go-to agency for brands aiming to amplify their digital presence. With a foundation year of 2018 and locations in Miami and New York, they bring fresh, innovative strategies to the table.
?Min. Project Price
- $20,000+ minimum engagement
The agency’s creative prowess is evident in their tailored strategies, which include influencer identification, KPI setup, and authentic storytelling. They are particularly skilled in crafting campaigns that align with a brand’s identity, ensuring both relevance and effectiveness.
?Key Services
- Specializing in influencer marketing campaign creation and talent management, with a focus on social media and native ads management.
?Notable Clients
- Amazon
- Meta
- CocaCola
- Hyundai
- Unilever
?️Unique Offerings
- Expertise in targeted campaigns for graphic designers, video editors, and entrepreneurs
? Case Studies, Results, or Testimonials
Sony – The AJR Brothers TikTok Campaign achieved over 351,010 views, 55,110 likes (hearts), 454 comments, and 755 shares on TikTok.
Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.
6. Sociallyin
For help specifically with social media, be sure to check out Sociallyin, which is based in Atlanta, Georgia. Trusted by global brands such as Toyota, their content creation and social strategies get crowds talking. Their team of consultants and creatives is up to speed with the newest trends and strategies to ensure the end results are unique campaigns.
?Min. Project Price
-
$5,000 + minimum engagement
As a social-focused agency, Sociallyin follows a results-driven approach. They track tangible results, cover every aspect of social media production, and provide groundbreaking ideas to clients, helping them come up with new ways to entice and engage their target audience.
For example, they helped the Toyota branch in Columbus, Mississippi, to showcase their range of cars by making content and community management the focus areas of their social media strategy. Considering the impressive range of models that Toyota offers, this was no mean feat.
?Key Services
- Social media strategy and management
- Community management and listening
- Social content production
- Paid social advertising
- Influencer marketing
- Data analysis and ROI modeling
- Social selling
- Social media consulting
?Notable Clients
- TGIFridays
- Dick’s Sporting Goods
- Samsung
- Nikon
- ASUS
?️Unique Offerings
- Sociallyin offers AR services, where the agency creates innovative filters for social media platforms like TikTok and Instagram to boost engagement
?Case Studies, Results, or Testimonials
- Sociallyin created and implemented a B2B content plan for Samsung.
- Helped Money Crashers build brand recognition, drive website traffic, and grow their following.
7. MOMENTiQ
Partnering with renowned brands and Fortune 500 companies, MOMENTiQ has etched its position as one of the best creative and influencer marketing agencies in the world.
?Min. Project Price
- $50,000+ minimum engagement
Its core expertise lies in influencer marketing, with a primary focus on platforms such as TikTok and YouTube. MOMENTiQ’s services also includes comprehensive influencer campaign creation and management, optimizing the campaigns for desired brand outcomes.
MOMENTiQ’s ability to ingeniously craft and execute User Generated Content (UGC) campaigns is another highlight. Leveraging a two-fold approach, MOMENTiQ produces authentic influencer content that’s backed by their in-house paid social team. This results in impactful paid social campaigns that utilize strategic paid social campaigns to optimize conversions and deliver results-oriented KPIs.
MOMENTiQ delivers end-to-end influencer campaigns that drive real results and propel brands forward.
?Key Services
- Influencer marketing
?Notable Clients
- Fashion Nova
- Ulta Beauty
- American Eagle Outfitters
?️Unique Offerings
- User-generated content campaigns
?Case Studies, Results, or Testimonials
- As of writing, MOMENTiQ has not yet published case studies due to stringent NDAs.
Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.
8. Directive Consulting
Directive is a forward-thinking creative powerhouse that fuses exceptional design with a customer-centric approach to make SaaS brands stand out. With a diverse portfolio of clients, the agency has consistently proven its ability to create unique, impactful visual identities that drive measurable results.
?Min. Project Price
-
$5,000+ minimum engagement
This creative dynamo recognizes the profound influence of your visual identity and harnesses it to engage your customers, set you apart from the competition, and foster trust that catalyzes repeated customer acquisition. Directive’s creativity transcends beyond crafting attractive visuals; they ensure your brand’s narrative is articulated in a manner that resonates with your target audience.
With a steadfast commitment to consistency, Directive delivers top-notch design across all customer touchpoints. Whether it’s designing a full-fledged website that guides your customers along their journey, creating high-impact sales and product decks, or aligning your brand tone and style with your unique value proposition, the agency leaves no aspect untouched in carving a compelling brand presence.
Offering customer-led design, strategic positioning, and a dedication to your brand’s success, Directive Creative Agency is fully equipped to help you captivate and engage your target audience.
?Key Services
- SEO
- Paid media
- Design
- Lifecycle marketing
- Video
- Strategy
?Notable Clients
- Uber Freight
- Amazon
- Calendly
- Supermetrics
?️Unique Offerings
Directive offers several innovative solutions, including:
- Customer-led SEO solutions for brand discoverability
- Customer-led design that aligns with the client’s insights, emotions, and needs
- Customer-centric revenue operations to optimize lifecycle conversion rates
- Branded experiences through services like full web design, UX/UI, landing pages, and split testing
?Case Studies, Results, or Testimonials
- Xactly Web Optimization Manager Laura Hamrick has this to say about Directive: “Directive knows about every trend and algorithm, and they have new ways to improve results every week.” This comes after Directive helped Xactly achieve 178% organic traffic growth, a 98% increase in organic lead generation and improve PPC lead generation by 44%.
9. The Shelf
To stay relevant in a constantly changing world, you need to work with someone who can provide professional services. This is what The Shelf offers as a creative agency. The Shelf is based in Atlanta, Georgia, and it places a great deal of importance on influencer marketing. The agency consists of experienced professionals who know how to get your brand in front of the right people.
?Min. Project Price
- $100,000+ minimum engagement
The Shelf is more than just an influencer marketing agency. They offer a wide range of services that can help you build and grow your brand through their full suite of creative services. The Shelf has a team of designers, writers, and strategists who can help you create a strong brand identity backed by a solid data-driven marketing strategy. The Shelf’s services are tailored to meet the specific needs of each client, so you can be sure that you’re working with a team that’s truly invested in your success.
?Key Services
- Strategic influencer campaigns for the following industries: beauty, fashion, food, home décor, outdoor, and parenting. The Shelf also provides services for CSR campaigns.
?Notable Clients
- Hulu
- Viacom
- PepsiCo
- Pilot
- The Honest Company
?️Unique Offerings
- Strategy and planning
- Reusable content
- Full-funnel campaigns
- Fraud detection
?Case Studies, Results, or Testimonials
- Their influencer campaigns for The Honest Company resulted in over 109,000 total engagements and 1.6 million total impressions.
Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.
10. WEBITMD
WEBITMD is an innovative creative agency that brings together outstanding designs and strategic marketing approaches to convert site visitors into customers. Having collaborated with a wide variety of businesses, from start-ups to established brands, the agency has consistently demonstrated its ability to deliver distinctive, revenue-generating visual identities.
?Min. Project Price
- $5,000+ minimum engagement
This creative powerhouse understands the immense value of your visual identity and ensures it is leveraged to connect effectively with your customers, differentiate you from competitors, and build trust that fuels repeated conversions. WEBITMD’s creativity doesn’t just end at creating appealing visuals, they ensure that the creative storytelling aspect of your brand is brought to life in a way that resonates with your target audience.
With a keen focus on consistency, WEBITMD delivers excellent design across every customer interaction point. Their services encompass several key areas, including branding and logos, advertising, marketing materials, and sales collateral. Whether it’s crafting a logo that your customers would recognize anywhere or creating scroll-stopping ads that drive conversions, the agency leaves no stone unturned in establishing a compelling brand presence.
When it comes to website design and development, WEBITMD continues to make strides, creating offerings that not only look appealing but are also built with a conversion-focused mindset. Offering beautiful designs, strategic marketing, and a commitment to your brand’s success, WEBITMD is well-equipped to help you reach and engage your target audience.
?Key Services
- Messaging and positioning
- Paid media
- HubSpot onboarding
- Content marketing
- Email marketing
- Marketing automation
- Sales enablement
?Notable Clients
- Ryanair
- CSU Stanislaus
- TP-Link
- Hyatt Hotels
?️Unique Offerings
As a creative marketing agency, WEBITMD also offers creative and branding solutions, as well as web design and development services. Its range of creative solutions includes branding and logos, advertising, marketing materials, sales collateral, and website development and launch.
?Case Studies, Results, or Testimonials
- Working with CSU Stanislaus, WEBITMD created a PPC campaign and remarketing strategy that resulted in 15 million impressions and over 27,000 clicks.
- The creative marketing agency also created a new website for the Food Future Institute, adding 8 new pages and 5 new forms within a 3-month timeline.
11. LTK (formerly rewardStyle and LIKEtoKNOW.it)
LTK (formerly rewardStyle and LIKEtoKNOW.it) is a full-service influencer marketing platform that offers services such as end-to-end campaign execution, measurable results, and expert brand consulting. It helps companies tap into Creator Commerce opportunities.
?Min. Project Price
- $50,000+ minimum engagement
To date, as many as 1 million+ brands and 5,000 retailers access LTK for scalable influencer marketing programs. It also has a network of 200,000 carefully curated creators that span over 100 countries. Furthermore, its Advanced Audience Reporting capabilities allow you to reach the right audience on the right platforms, allowing you to expand your reach, optimize your engagement, and maximize your growth opportunities.
As a full-service creative agency, LTK aims to make your influencer marketing journey as seamless as possible. Thus, it employs over a decade of insights to boost your reach, grow your engagement, and drive your brand sales.
Brands that want to have a more DIY approach can opt for the LTK Connect, a self-serve product that lets you connect directly with top creators on the LTK database. For brands that want to create engaging sponsored content, LTK also has LTK Brand, a service that leverages historical brand performance data and proprietary data to pair brands with the right creators. Other services include content licensing, growth consulting, and amplified distribution.
Creators on the LTK platform can have exclusive access to their own LTK shop, tools for creating shoppable links, and small business support, aside from having access to over 5,000 brands that are up for partnerships.
?Key Services
- Influencer marketing
- Social media marketing
- Brand consulting
- Talent management
- Brand consulting
?Notable Clients
- L’Oréal
- Urban Outfitters
- Walmart
?️Unique Offerings
Aside from the key services listed above, LTK also offers creator content solutions and full-service creator campaign execution.
?Case Studies, Results, or Testimonials
- A luxury designer partnered with LTK creators to build brand awareness and drive sales for a limited collection. This resulted in 2.5x ROAS and over $173,000 in campaign sales.
Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.
12. The Goat Agency
Goat is a globally-recognized, innovative creative agency that excels in delivering social-first marketing campaigns. With a strong global presence, including key offices in the UK, US, and Singapore, Goat utilizes its international insight to understand social communities, online creators, and cultural nuances, creating personalized, compelling, and engaging content.
?Min. Project Price
- $50,000+ minimum engagement
Their core strength lies in their in-house video production, editing, and design team, known for crafting bespoke creative assets optimized for social media, paid media, and digital platforms. They eschew templates and generic solutions in favor of thought-provoking storytelling and unique, visually striking content that truly reflects the essence of each brand.
Goat’s services are powered by an impressive network of over 100K influencers and a proprietary database rich with insights from thousands of successful campaigns. This invaluable resource is used to tailor their award-winning influencer marketing strategies, ensuring the ideal influencers are engaged for each brand. Their approach blends performance data and human relationship management, refining strategies through a CRM that tracks over 60K influencers.
Through creativity, problem-solving, and strategic insight, Goat consistently drives business results, delivering industry-leading outcomes for top brands in the US and Latin America. Their commitment to innovative, commercial solutions has made them a trusted choice for brands looking to propel forward in today’s competitive digital landscape.
?Key Services
- Influencer marketing
- Social media strategy
- Paid social
- Social media management
?Notable Clients
- Dell
- Starling Bank
- Nivea
- Audi
- Mars, Inc. (M&M’s)
?️Unique Offerings
Goat is equipped with an in-house video production and design department. This allows the creative marketing agency to create original branded content, such as videos, original sounds, AR filters, and motion graphics, for their clients.
?Case Studies, Results, or Testimonials
- Partnered with Nivea to create a video podcast, which generated a nearly 100% positive sentiment.
- Worked with Starling Bank to create a multi-channel ambassador program that resulted in over 23 million impressions and over 12.5 million total engagements.
Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.
13. Online Optimism
Online Optimism is your friendly, approachable digital marketing partner, committed to helping businesses of all shapes and sizes thrive in the online world. Born in 2012, this agency is driven by a passion for innovation and a genuine desire to see clients succeed, making them the perfect choice for businesses seeking a long-lasting marketing impact.
?Min. Project Price
- $1,000+ minimum engagement
Online Optimism’s team of skilled professionals is dedicated to understanding your unique business needs and crafting tailored solutions. They believe in the power of collaboration, and they work closely with you to ensure your marketing investment delivers the best possible results.
With offices in New Orleans and Washington D.C., and an experienced remote team, Online Optimism’s diverse workforce brings together the brightest minds in the industry. Their adaptable approach allows them to cater to clients from various sectors, such as healthcare, automotive, financial, and hospitality, creating impactful digital marketing campaigns that truly resonate with your target audience.
One of the things that sets Online Optimism apart is its strong focus on client satisfaction and transparent communication. They keep you in the loop with detailed reports and regular updates, ensuring that you always feel supported and well-informed about your marketing strategy. When you choose to work with Online Optimism, you’re not just hiring a digital marketing agency—you’re gaining a dedicated team of experts who genuinely care about your business’s success.
?Key Services
- SEO
- Website design
- PPC ads
- Graphic design
- Social media marketing
?Notable Clients
- SpecBooks
- The Data Center
- Decide DeKalb
- New Orleans Regional Planning Commission
?Case Studies, Results, or Testimonials
- “Not only did they listen, they understood exactly what we needed even when sometimes we didn’t understand what we needed. They’ve got a way of getting through to the real core of what you want to do and how it will translate digitally,” remarked Decide DeKalb’s Director of Marketing & Communications Terra Washington.
- Online Optimism provided branding, content, and web design services to Stratus Firm (formerly RJ Whyte Event Production), which helped the firm rebrand and refresh its brand, messaging, and website.
14. Moburst
Moburst is a full-service, mobile-first creative merketing agency that has worked with some of the world’s biggest and most innovative companies.
?Min. Project Price
- $20,000+ minimum engagement
This award-winning agency aims to help companies achieve hypergrowth through creative solutions in-app marketing and digital marketing fields. Having had its beginnings as a mobile-first company, it has evolved to become a full-service global digital agency that offers services like marketing strategy for mobile, digital, and social, organic awareness (SEO, ASO, CRO, and localizations), and creative and content (video production, social media management, and campaign concept and design).
Let’s look at Moburst’s App Marketing and Digital Marketing services in more detail.
When it comes to app marketing, Moburst focuses on helping companies achieve significant results through powerful and effective mobile marketing campaigns. To help brands achieve their mobile growth goals, Moburst combines a data-driven approach with creativity. Some of its mobile app marketing services include app store optimization, media buying, mobile strategy, and creative production.
Moburst leverages the power of data for its digital marketing services, helping companies make informed decisions by giving them access to trackable results. It employs the skills and knowledge of marketing experts, which helps ensure that digital campaigns reap positive results for companies looking to achieve long-term growth.
?Key Services
- App marketing
- Digital marketing
?Notable Clients
- Samsung
- Uber
- Calm
- Pfizer
- Dunkin’
?️Unique Offerings
Moburst’s creative and content services include:
- Concept and design
- Video production
- Social media management
- App store assets
- User-generated content
?Case Studies, Results, or Testimonials
- Helped Samsung achieve an overall growth of 1,400%.
- Helped Uber grow its organic downloads by 27% in 90 days.
Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.
15. Favoured
Located in London, Favoured is a full-funnel marketing agency that’s been around for only a couple of years. They might be relatively new to the scene, but they’ve already worked with several global brands.
?Min. Project Price
- $1,000+ minimum engagement
The three core areas that they focus on are: creative, marketing, and content. Their team collaborates closely with their clients to ensure the end product is both functional and visually pleasing. Whether you need help with branding, copy, content, website design, or graphics, their creative input can be applied to various essential elements.
?Key Services
- Advertising
- Branding
- Content marketing
- Copywriting
- Graphic design
- Web design
?Notable Clients
- Durex
- TigerWit
- Parla
- Rough Runner
?️Unique Offerings
Several things set Favoured apart. These include creative services such as creating video and motion graphics and developing branding guidelines for their clients.
?Case Studies, Results, or Testimonials
- Developed acquisition campaigns for Gander, which resulted in the app having over 60,000 registered users and a 60% increase in the overall conversion rate.
16. The Bureau of Small Projects
Make no mistake, there is nothing small about the brand experiences that The Bureau of Small Projects creates. Their Creative Director and founder used to work for a company that designed websites for big brands and Fortune 500 companies.
?Min. Project Price
- $10,000 minimum engagement
However, after working with start-ups, small businesses, and non-profit organizations during a filming project, he decided to shift his focus to these types of businesses instead. Hence, The Bureau Of Small Projects was born.
Initially, it was created as an incubator within the founder’s old big firm, but in 2014, it broke away to become its own company. While we have also featured them in our list of top graphic design agencies to check out, they offer much more than simply graphics.
?Key Services
- HubSpot Certified services
- Google advertising
- Social advertising
?Notable Clients
- Levi’s
- Stanford University
- Kellogg’s
- Disney
- Forbes
- KPMG
- Walmart
- IBM
?️Unique Offerings
As a creative marketing agency, the Bureau Of Small Projects also offers branding, content creation, and web development services.
?Case Studies, Results, or Testimonials
- Developed a mobile-optimized website for the Stanford Seed Program, which resulted in a 151% increase in engagement and a 75% increase in conversions.
17. Epicosity
While Epicosity is based in South Dakota, they have worked with clients from different industries across the globe. The industries that they work with include outdoor, healthcare, finance, education, and communications.
?Min. Project Price
- $50,000 minimum engagement
Founded in 2008, they have raked in many awards and also boast affiliations with HubSpot and Google. They have boldly dubbed themselves an ideas company. So, if you need help with strategy, web development, PR, video, or experiential marketing, their team will be full of innovative ideas.
?Key Services
- Marketing services for higher education and financial institutions
?Notable Clients
- South Dakota State University (SDSU)
- South Dakota Department of Health
- Western Technical College
?️Unique Offerings
Epicosity is a creative agency that offers branding, strategy, digital, and media solutions. Its services include campaign design and development, consumer insights, journey mapping, and audience segmentation.
?Case Studies, Results, or Testimonials
- Created a rebranding campaign for American Bank & Trust, which resulted in 25M impressions (paid media) and a 108% increase in website users.
18. Jacob Tyler
Jacob Tyler is an award-winning creative agency in San Diego, California. During the 21 years that they have been in business, they have helped companies of all sizes across different industries with brand development by creating unique, engaging experiences.
?Min. Project Price
- $5,000 minimum engagement
In addition to brand development, they also specialize in web design, advertising campaigns, SEO, graphic design, and social media marketing. In fact, they are one of the top Instagram marketing agencies.
?Key Services
- Insight and research
- Communications
- User experience
- Website design and development
?Notable Clients
- Novartis
- Health.gov
- AT&T
?️Unique Offerings
As a creative agency, Jacob Tyler provides solutions that are designed to help brands grow. These include:
- Brand development
- Digital marketing
- Visual identity
- Web design
- Logo design
- Company or product naming
?Case Studies, Results, or Testimonials
- Provided brand development services for The Center of Leadership & Development.
- Created logo designs for companies and organizations like Alcala Labs, Platt College, and the Naval Aviation Museum Foundation.
19. Traina
Based in San Diego, California, Traina has been in the business for over 15 years. During this time, they have worked with several leading global brands, helping them to identify their brand voice and improve their branding. In addition to working with tech companies, they also specialize in brand building for companies in the life sciences and biotechnology industries.
?Min. Project Price
- $75,000 minimum engagement
Brand strategy and identity form the foundation of all their other services. So, whether you need help with delivering a marketing campaign or website design, their team will ensure the end result is a rich brand experience that will really spark a connection with your audience.
?Key Services
- Brand strategy and identity
- Brand activation
- Digital experiences
?Notable Clients
- Sony
- Expedia
- Microsoft
?️Unique Offerings
Traina is a creative marketing agency that specializes in branding and marketing solutions. Its unique solutions include:
- Brand positioning
- Brand guidelines
- Brand architecture
- Visual and verbal identity
- Packaging and publication design
- Marketing asset development
?Case Studies, Results, or Testimonials
- Helped rebrand Space Center Houston and created a new logo and visual system for the museum.
- Provided strategy messaging and dynamic digital experience services for John Deere’s recruitment brand.
20. Duncan Channon
When you visit their website, the very first thing that you see is the list of awards that they have received (and it’s a long list indeed). If you Google them, you will see that they even have their own Wikipedia page.
?Min. Project Price
- Available on request
Duncan Channon is, in fact, made up of two award-winning agencies. In San Francisco, they have an ad agency, and in Los Angeles, they have an experiential and influencer agency.
So, whether you need help with your brand identity, experiential marketing, influencer management, or graphics in general, this industry leader can help. As you would expect, they have worked with a number of big clients that include several global brands.
?Key Services
- Advertising
- Design
- Media
- Social
- Experiential
?Notable Clients
- Upwork
- The California Tobacco Control Program
- Hard Rock International
?️Unique Offerings
This award-winning creative agency also offers creative marketing services, such as campaign strategy, brand identity, UX design, and digital advertising.
?Case Studies, Results, or Testimonials
- Worked with Tattooed Chef to bring consumer activation campaigns to life during Coachella 2022.
- Created a broadcast and video campaign for Rosetta Stone.
21. Spire Agency
If you are searching for a creative agency that specializes in working with B2B companies, Spire Agency has an impressive track record of creating B2B brands and driving sales.
?Min. Project Price
- $25,000 minimum engagement
They are the leading branding and creative marketing agency in Texas and offer a wide range of services to help you with growth planning, brand foundation, the sales process, and brand awareness. Since they were founded in 2005, their award-winning team has worked with an array of clients, including large enterprises.
?Key Services
- B2B branding
- Growth planning
- Brand foundation
- Sales enablement
- Brand awareness
?Notable Clients
- Texas Capital Bank
- American Airlines
- Airbus
?️Unique Offerings
Spire offers creative services, which include:
- Advertising
- Video and animation
- Website development
- Logo development
- Brand rollout
- Brand guidelines
?Case Studies, Results, or Testimonials
- Created an overarching brand for the Avantax merger, which included digital banners, webpages, and the term “Avantax Advantage”.
22. Traction
Founded in 2001, Traction’s core competencies are web design, branding and advertising. During its 19 years in the industry, they have received a long list of awards. One of its most notable and recent awards was in 2018, when it was identified as the top creative agency by Agency Spotter.
?Min. Project Price
- $75,000+ minimum engagement
They mostly work with mid-market and enterprise clients, acting as a “marketing accelerator” for brands in various industries, helping them solve challenges like how to adapt to changing consumer behavior and coming up with customer-centric marketing strategies.
?Key Services
- Strategy
- Analytics
- Creative and media
- Development and digital transformation
?Notable Clients
- Apple
- Walmart
- Adobe
- Lenovo
- Dolby
?️Unique Offerings
As a creative agency, Traction offers more than just strategy, analytics, and digital transformation services. The agency also offers creative and media solutions such as branding, advertising, performance, and UX design services.
?Case Studies, Results, or Testimonials
- Created a multichannel campaign that has helped Lenovo to increase their qualified leads by as much as 250%.
- Has been working with Apple since 2005, producing nearly a thousand deliverables that span services like advertising, UX and UI design, and technical development.
23. Lift Inteactive
Lift Interactive is an award-winning boutique creative agency based in Edmonton, Canada. No project is too big or small for them, and they have worked with start-ups, Fortune 500 companies, and non-profit organizations.
?Min. Project Price
- $50,000+ minimum engagement
During their 21 years in the industry, they have worked with clients from various industries, including governments and global enterprises. Lift’s expertise covers strategy and insight, design, and execution. To date, Lift’s 25+ members have completed over 800 successful projects.
?Key Services
- Web design
- Web/mobile apps
- Branding
- Marketing
?Notable Clients
- Adobe
- Johnson & Johnson
- Jasper Canada
- The Alberta Government
?️Unique Offerings
Lift’s design services include creative direction, brand design, design systems, and motion design, among other creative services.
?Case Studies, Results, or Testimonials
- Provided strategy, design, development, and marketing services to reinvent the digital experience for KDays. This involved creating a new site for the event, which had over 1 million page views during the event week and 200 users per minute.
24. HUb
HUb was founded in 2002 after they realized that there was a great need for a creative agency that could (practically) do everything.
?Min. Project Price
- $25,000+ minimum engagement
Today, they boast a full-time staff of about 20 that help brands with various services that include brand research, brand guidelines, animation, video, reporting and analytics, UX, and strategy planning. They’ve worked with several companies across industries like technology, retail, education, and health.
?Key Services
- Strategy
- Design
- Advertising
?Notable Clients
- Oculus
- Nike
- Monterey Bay Aquarium
- Levi’s
?️Unique Offerings
What sets them apart from many other agencies is that they are also a production company that writes, directs, and produces all their video content. They also offer other creative and marketing services, including visual identity, motion graphics, strategy, and planning.
?Case Studies, Results, or Testimonials
- Provided brand strategy, brand identity, advertising, and digital services for the Oakland A’s.
- Created a new campaign for Stanford Medicine Children’s Health, which involved services like brand strategy and advertising.
25. 500 Designs
From their offices in London and California, 500 Designs is a values-driven creative agency that focuses on branding, design, and digital marketing. Their specialties include UX/UI design, wireframes, logo design, web design, and brand positioning.
?Min. Project Price
- $25,000+ minimum engagement
By relying on market insights, behavioral science, societal truths, and business goals, they create brand personas that your target audience will find relatable. In addition to working with some of the largest brands, the award-winning agency also works with start-ups to create award-winning design solutions.
?Key Services
- Branding and strategy
- Digital experiences
- Marketing
?Notable Clients
- Nike
?️Unique Offerings
500 Designs is a creative agency that offers a range of digital experiences, including:
- Website and UX design
- Animation
- Innovation sprints
- Prototyping
- CMS implementation
- Development for WordPress and WebFlow
?Case Studies, Results, or Testimonials
- Provided branding and UI design for BetterHelp to enable accelerated conversion and create a more seamless online experience.
- Helped Fresh Del Monte create a more cohesive platform through strategy, branding, and website design services.
26. MiresBall
MiresBall is one of the oldest creative agencies on our list.
?Min. Project Price
- $25,000+ minimum engagement
Founded in 1985, they offer a variety of tools and solutions to help brands define themselves, reach their audience, and foster engagement.
From strategy to packaging, MiresBall can tackle many challenges. Past success stories include helping a global technology giant like Intel with its brand story and designing packaging for Two Roots Brewing Co., which sells cannabis-infused beverages.
?Key Services
- Naming
- Digital
- Campaigns
?Notable Clients
- San Diego Foundation
- Institute of Contemporary Art, San Diego
- Shure
?️Unique Offerings
Several unique capabilities set this creative agency apart. Aside from the services listed above, they also provide visual identity and packaging design solutions.
?Case Studies, Results, or Testimonials
- Designed on-brand packaging for Brewdog.
- Developed a visual identity for the Institute of Contemporary Art, San Diego.
27. Rule29
Based in Geneva, Illinois, Rule29 helps companies refine their brand, communicate their story, and reach the right target audiences.
?Min. Project Price
- $25,000+ minimum engagement
Their services include web design and development, strategy, brand development, annual reports, digital advertising, and packaging. Some of their past projects include helping McDonald’s with visualizing data and creating a pitch deck for UNICEF USA.
?Key Services
- Research and strategy
- Digital and social media
- Advertising and marketing
- Web development
- Video and animation
?Notable Clients
- American Red Cross
- Ace Hardware
- Microsoft
- Make-A-Wish Foundation
?️Unique Offerings
Rule29 is a creative marketing agency that offers several unique marketing solutions for projects like:
- Books and publishing
- Brand, logo, and identity
- Design for social impact
- Infographics and illustration
?Case Studies, Results, or Testimonials
- Helped Marrow reimagine its brand identity, refresh its website, and create a stronger brand presence.
- Provided services like research and strategy, branding, and video and animation for Hover Camp’s rebranding project.
28. Havas Canada
With the help of creativity, innovation, and media, Havas Canada’s mission is to create more meaningful connections between brands and their audiences.
?Min. Project Price
- Available on request
Their team of over 250 professionals mostly works with mid-market and small businesses, helping them with web design, advertising, and branding. They are a value-driven creative agency, providing clients with a user-centric design that helps their brands make an impact.
?Key Services
- Brand strategy
- Analytics
- Engagement planning
- Mobile marketing
- Digital innovation
?Notable Clients
- Universal Music Group
- Canal+
- Gameloft
?️Unique Offerings
What sets them apart from many of the other agencies featured in this list is that they use proprietary tools to create brand experiences. For example, with their Prosumer database, they can predict future trends and attitudes.
?Case Studies, Results, or Testimonials
- The Havas Creative Network and Havas China have helped Wan Chai Ferry boost sales through an innovative social campaign.
29. Blend
This boutique agency has its headquarters based in West Hollywood. Like HUb, they also work as a production company. This way, there is no need to have to subcontract work to a production company.
?Min. Project Price
- $10,000+ minimum engagement
They mostly work with start-ups and disruptors in the B2C and B2B industries but also work with Fortune 500 clients from time to time. They have, for example, worked with Lyft to create their second most popular branded Halloween content campaign. Other past clients include Porsche, R/GA, Heartland Bank, and Samsung.
?Key Services
- Digital marketing
- Video marketing
- Video production
- Photography
- Branding
?Notable Clients
- Heartland Bank
- Dermalogica
- Porsche
?️Unique Offerings
Blend’s creative services include idea development, creative brief development, story development, and scripting and storyboarding.
?Case Studies, Results, or Testimonials
- Provided digital advertisement services for Send-A-Cake.
- Helped Eureka with its brand re-launch efforts through services like product video, social campaigns, and photography.
30. THIEL
With offices in Milwaukee and Chicago, THIEL focuses on branding, digital, and marketing. Their services include brand identity, print, packaging, social media, perception research, and B2B marketing plans.
?Min. Project Price
- $10,000+ minimum engagement
Similar to some of the other creative agencies that have designed their own proprietary tools, THIEL also has an app up its sleeve. It mostly works with mid-market clients, but it also works with small businesses and enterprise clients.
?Key Services
- Advertising
- Video
- Brand positioning
- Perception research
- Naming strategy
- Employee branding
- Interactive and digital marketing
?Notable Clients
- Ritz Holman
- Solberg
- Frantz Group
?️Unique Offerings
They have designed a mobile app for businesses that work with distributors, wholesalers, or sales reps to create a direct line of communication.
?Case Studies, Results, or Testimonials
- Helped launch the new brand, Bridge2, through capabilities like brand look and feel, advertising, and SEO.
- Provided a range of services, including logo design, naming and architecture, and advertising, to the Lesaffre Yeast Corporation to bolster its branding and marketing efforts.
31. Cohere
Unlike many of the other creative agencies on our list, Cohere works only with small and mid-market businesses in the food, hospitality, and real estate industries. Their services include strategy, branding, digital, environmental, production, interior design, and marketing.
?Min. Project Price
- $25,000+ minimum engagement
Headquartered in Philadelphia, they describe themselves as storytellers on a mission. They use underutilized stories or spaces to create brand experiences that add value to their neighborhoods. During the 14 years that they have been in business, they have worked with clients like HipCityVeg, The Butcher’s Daughter, and Di Bruno Bros.
?Key Services
- Branding
- Digital design
- Production
- Marketing and advertising
?Notable Clients
- Marriott International
- BPG
- Brandywine Realty Trust
- Di Bruno Bros.
?️Unique Offerings
Cohere also offers interior design services, ranging from interior design research to fit-out coordination.
?Case Studies, Results, or Testimonials
- Provided brand identity, web design, and advisory services for Jasper House, a real estate property in Kensington.
- Provided Sweet Lady Jane Bakery with rebranding, packaging design, and content creation services.
32. FlowState Branding
FlowState Branding identifies creative solutions to help businesses deliver valuable experiences for their audiences.
?Min. Project Price
- $10,000+ minimum engagement
It mostly focuses on branding, but it also offers website design and digital marketing services. Its specialties include custom apparel, graphic design, logo development, email marketing, and social media management.
While they have only been in business for four years, their work has already been recognized by the press. In 2019, both UpCity and Clutch named them as one of the top branding agencies.
?Key Services
- Brand strategy and design
- Web design and development
- Growth and ad campaigns
?Notable Clients
- Plyo
- Teambridge
- Wyeast Labs
?️Unique Offerings
While FlowState is a branding agency, it also provides merch warehousing and fulfillment services.
?Case Studies, Results, or Testimonials
- Provided NuRange with branding services, which include brand and design, brand identity, and brand strategy.
33. C42D
When working with a creative agency from New York, you want to work with a team that thinks differently to help you create a unique vision.
?Min. Project Price
- $10,000+ minimum engagement
On their website, C42D boldly states that they brand unicorns or, put more simply, visionary companies.
Their past success stories include revamping Shazam’s core B2B sales story and helping Cuebiq with its brand strategy. In addition to brand strategy, they can also help with digital design, brand identity design, customer engagement, and retention.
?Key Services
- Branding
- UI/UX design
- Brand positioning
?Notable Clients
- Shazam
- The Humane Space
- Teal Health
?️Unique Offerings
C42D also provides services like brand identity system development, key messaging, visual and verbal identity, and company naming.
?Case Studies, Results, or Testimonials
- This is what Alexis Rodriguez, Shazam’s Head of Global Marketing Solutions has to say about C42D’s services: “We’ve interviewed several other large firms, but the C42D team seemed to understand our goals more quickly than others.”
- Branded and launched Kindbody, helping it raise awareness and funds worth $120 million.
34. DDW
DDW brings a lot of industry experience to the table. It was founded more than 25 years ago by Barry Deutsch as Deutsch Design Works.
?Min. Project Price
- $25,000+ minimum engagement
It initially started out as a brand design agency but has evolved to include a range of strategic, design, and integrated marketing solutions as well.
They, for example, re-energized Energizer’s packaging by making the branding brighter and more optimistic. Some of their other work includes brand and product naming for Blue Point Brewing Company and brand design for Budweiser.
?Key Services
- Brand story and design
?Notable Clients
- Starbucks
- Unilever
- Decathlon
- Amazon
?️Unique Offerings
DDW offers an approach that, according to its website, is highly collaborative, extremely agile, and fast-paced. Furthermore, its brand design services are comprehensive, ranging from identity design systems and retail design to iconography and experiential design.
?Case Studies, Results, or Testimonials
- Created a new brand story for Tazo.
- Helped Kirin Light get a brand refresh.
35. Wildish & Co.
Based in London, Wildish & Co. creates brands, campaigns, and digital experiences. While they are one of the smaller and younger agencies, they have already worked with big names in a variety of industries like beauty and skincare, food and beverage, and technology.
?Min. Project Price
- $10,000+ minimum engagement
In addition to branding, its specialties also extend to illustration, design, web, and print. On an interesting side note, their Creative Director has written two illustrated guides that were published by Penguin: How To Adult and How To Swear. So, if you need help with how to be creative, many brands swear by them.
?Key Services
- Branding
- Campaigns
- Digital design and development
?Notable Clients
- Swizzels
- In The Wild
- SweatSearch
- Penhaligon’s
- Buxton
- Jamie Oliver
?️Unique Offerings
Wildish & Co. also provides visual and verbal identity services, as well as resources on their website, like articles with helpful tips covering topics like writing an email newsletter, how to choose a brand agency, how to humanize your brand, and more.
?Case Studies, Results, or Testimonials
- Crafted a vibrant campaign for Swizzels across various platforms, which helped the brand reach new audiences and convey its message to over 300,000 potential customers.
- Created a whole brand identity for In The Wild, alongside packaging and patterning services for one of their products.
36. ThreeSixtyEight
ThreeSixtyEight is a modern creative agency that was founded in 2011. They have trademarked themselves as “The Challenger Agency” to fit in with their mission of challenging common thinking in order to create an uncommon future.
?Min. Project Price
- $75,000+ minimum engagement
The challenges that they can help you with include brand identity, website and web app development, AR/VR, video production, and marketing. Their past clients include Pepsi, Unilever, Nationwide Insurance, and NASA.
?Key Services
- Branding
- Campaigns
- Interactive
?Notable Clients
- Miami Dolphins
- Louisiana Entertainment
- Ancore Health
- Alfa Insurance
?️Unique Offerings
TSE is focused on working with mission-driven brands, helping them grow their reach and influence through unique branding and web experiences.
?Case Studies, Results, or Testimonials
- Created the Little Things campaign for Alfa Insurance, which resulted in a 94% increase in website visitors, a 24% increase in direct visits to the brand’s website, and around a 150% increase in referral traffic.
- Created an interactive website for Louisiana Entertainment, which helped boost industry sales to Louisiana-based businesses by over $800 million in 2020.
Key Considerations for Choosing Creative Agency for Your Brand
Assessing your needs is usually the first step in figuring out whether or not you need to find a creative agency. For instance, if you’re not equipped with an in-house creative team, you’re not meeting your marketing goals, or if you simply want to have fresh perspectives for your marketing strategy and campaigns, then you may want to work with a reputable creative marketing agency. To help you get started, here are some of the important factors to consider when selecting a creative agency:
?️Industry Experience
When searching for creative agencies, you can check out their website and find case studies. Usually, these will include details of their previous projects, as well as how they tackled the challenges and what the results are. This is also a great way for you to assess their capabilities and if they’re capable of delivering the results you want. During your initial meeting or consultation, ask the agency if they’ve worked in your niche or industry. Choosing a creative agency that has experience in your field gives them insights into your industry’s unique challenges and potential opportunities. Moreover, they’ll be knowledgeable of your industry’s standard best practices.
?Clientele
Aside from checking their portfolio, you may also want to check client testimonials and reviews. Doing so will give you a better idea of what it’s like to work with a particular agency. Does the agency specialize in working with clients in the same industry as you? Do they work mostly with large enterprises, or are they more focused on serving SMBs? Some agencies may be willing to connect you with their previous clients, which helps give a sense of transparency to your potential working relationship.
?Services Offered
Creative agencies offer an array of services, ranging from ideation and strategy to reporting and analytics. To ensure that you and the creative agency are a good fit, you must have a good understanding of their services. Choose a creative marketing agency that offers the specific services you need. Some agencies may have a lot of services lined up, which can get overwhelming. A good place to start is to account for your brand’s branding and marketing needs. This will help you identify the services that you’ll need from an agency.
?Agency Size
A large agency doesn’t always mean that they’re better than the smaller ones. However, they will have access to a large pool of talent and will have a more expansive portfolio to showcase. Some agencies may be smaller but have worked with some of the world’s biggest brands. Additionally, some smaller agencies may take the time to get to know their clients better and make them feel important. Instead of looking at the agency size, you may want to consider looking at the quality of their work or who the clients they’ve worked with are.
Cost vs. Value: Understanding Agency Pricing
Pricing can vary from one creative agency to another. Some may offer flexible plans, while others go with hourly rates. A pricing model also eliminates the guesswork when it comes to budget and helps you determine if you’re able to derive the most value from working with an agency without compromising your budget. Let’s break down some of the common agency pricing models.
?️Hourly Fee
Agencies that follow an hourly rate pricing model will charge you by the hour. Some agencies may charge a blended rate, which covers the entire agency’s hourly rate, or a specialist rate, which involves different hourly rates that will be based on an employee’s experience or seniority. Some clients may prefer this model, given that it’s easier to understand.
?️Fixed-Fee Pricing
For fixed project rates, the client will agree to pay a fixed price to the creative agency for completing a project. Usually, this involves the agency estimating the number of hours it needs to complete one project on top of its hourly rate and margins. For example, an agency may charge $1,000 per month for its social media management services.
Furthermore, some agencies also offer retainer-based pricing or advance payments, which involve the client agreeing to a pre-negotiated fee for a certain amount of time or volume of deliverables. For example, you’ll agree to pay $10,000 per month for 100 hours of video production work or $2,500 per month for two posts per day and responding to 50 comments on five social media platforms.
Brands working with set budgets may find this pricing model more suitable, given that fixed-fee pricing doesn’t involve variable or hidden costs. Moreover, retainer-based pricing is also more scalable.
?️Project-Based Pricing
Project-based pricing, or unit pricing, is ideal for short-term projects or deliverables, such as requiring an agency to create two or ten blog posts. This pricing model is usually calculated by accounting for the agency’s hourly fee and buffer fee and will usually require the client to pay a certain percentage of the project fee upfront. The remaining balance will be paid once the project is completed. Clients that have set budgets and timelines will benefit from this pricing model, given that you have a clear idea of what the deliverables are and how much you’ll be paying for them.
?️Performance-Based Pricing
Performance-based or results-based pricing is based on performance metrics like sales results or engagement metrics. The creative marketing agency is paid based on the performance and results of its services, such as the number of leads or conversions generated. For this pricing model to benefit both the agency and the client, you’ll need to discuss the metrics you’ll be using, as well as how the conversions will be tracked.
?️Value-Based Pricing
This rate is based on the client’s perceived value of the agency’s work. For example, if an agency has a unique selling point, such as employing proprietary software or having a specific expertise, then it may implement this particular pricing model. This model may be suitable for brands that want to focus on results or have access to a customized pricing model.
?️Cost Implications by Region: A Deep Dive into Agency Pricing
When diving deeper into the specifics of agency pricing, regional factors play a significant role in dictating the average campaign size and hourly rates. Different cities have unique operational costs, demand fluctuations, and varying levels of expertise, which all influence the cost structures of agencies.
To provide a clearer picture, let's look at the cost landscape of creative agencies in a few major U.S. cities:
- Los Angeles: Known for its vibrant creative scene, Los Angeles boasts an average campaign size of $5,749, coupled with an hourly rate of $79.
- Miami: A hub for diverse marketing strategies, Miami sees an average campaign size of $4,624 with an hourly rate pegged at $97.
- Philadelphia: Standing out with its expansive marketing reach, Philadelphia agencies tend to have an average campaign size of $8,199, accompanied by an hourly rate of $104.
- Chicago: As one of the major economic centers, Chicago’s average campaign size reaches $9,832, with agencies charging around $116 per hour.
- Dallas: Embracing both traditional and innovative marketing methods, Dallas reports an average campaign size of $5,332 and an hourly rate of $98.
Understanding these regional nuances can be invaluable when budgeting for agency collaborations, ensuring you gain optimum value without any unexpected cost surprises.
Assessing Agency Specialties and Niches
Creative agencies typically have different specialties, and some may tend to focus on aspects like branding, digital marketing, or UX/UI design. Some of the common services that creative agencies offer include copywriting, content creation, graphic design, video production, and logo design. Knowing an agency’s areas of specialization allows you to find the best creative marketing agency for your specific needs. Below, we’ll look at some of the areas that creative agencies tend to focus on.
?️Advertising
This year, ad spending is projected to increase by 5.9%, bringing in a total of over $870 billion. Key drivers for the advertising industry’s growth include the increased use of retail media networks, out-of-home advertising, and connected TV ads. Advertising remains a powerful tool for business growth. Thus, many businesses continue to leverage its impact and reach. However, not all companies are equipped to execute effective advertising campaigns, which is why some choose to partner with a creative agency that offers advertising services. Some agencies may specialize in providing strategy and consulting services for effective advertising, while others may offer a more holistic approach, taking care of the project from ideation to execution and monitoring.
?️Design
Many creative agencies also offer graphic design services, ranging from conceptualization to implementation. Brands can work with a creative marketing agency for different graphic design applications, such as designing a new logo or rendering new promotional materials for different platforms. When working with a creative marketing agency for your design needs, make sure that they’re capable of understanding and following your branding guidelines. This helps you stay consistent across all your design collaterals. If you don’t yet have branding guidelines, you can also ask the agency to develop a set of guidelines for your brand.
?Digital and interactive solutions
Some creative agencies specialize in providing digital and interactive solutions. For instance, they can help you with website design and development, digital marketing (SEO, SEM, etc.), and mobile app development. They can also help you apply emerging technologies like VR and AR to your website or other products. Furthermore, creative agencies with this specialization can also give you access to relevant IT solutions and guide you on the best ways to use technology to make your creative marketing efforts more impactful.
?Strategy and consulting
Full-service creative agencies usually offer strategy and consulting services. Through these services, the agency leverages your data and market research to gain valuable insights into your business and identify potential growth opportunities. Other ways strategy and consulting services can help you include ideation for a new product or service, building a product development and marketing strategy, and identifying new target audiences.
What to Ask Before Partnering With a Creative Agency
Choosing to work with a creative agency is a big decision that brands have to make. Asking the right questions to prospective partners ensures that you’re both on the same page and that your branding, design, and marketing efforts will have impactful results. To help you find the best creative agency for your brand, here are some of the key questions, including follow-ups, you should be asking when looking for a creative marketing agency. These questions will help you determine the agency’s ability to meet your expectations, what they expect from you in return, their previous experience, their creative approach, and if they’re the right fit for your brand.
?Can you meet our deadline?
- How much time will we have to give feedback and approval?
- How much time do you need to finish a project without compromising its quality?
?What information do you need to effectively tell my brand story?
- Will you need access to creative assets, past content, my brand’s backstory, or previous market research we’ve done?
?What is your approach to creative challenges?
- Can I see samples of your previous work?
- What is your process like?
- What measures do you have in place to protect my brand’s data security and privacy?
- Are you capable of handling real-time collaborations?
- Do you outsource some aspects of your work? If yes, how can you ensure that the outsourced work meets our standards?
?Who will handle my account?
- What communication methods do you employ?
- What skills or specializations does your team have?
- What project management tools do you use?
- How often will we meet for project updates?
- Do you have a preferred method of communication?
?Do you have any prior experience working for other brands in my industry or niche?
- Have you worked with any of my competitors?
- Do you have any background on the specific creative marketing services I’m interested in?
?How do you measure a project’s success?
- What metrics do you use?
- How do you measure ROI?
- Will you help us monitor a project’s performance? If yes, what methods or tools do you use to track performance?
- How often will I receive reports?
Frequently Asked Questions
What does a creative marketing agency do?
Creative agencies will help companies grow and achieve business goals by working on the brand, building a bespoke marketing strategy, and creating a creative approach to marketing. The creative agency will also assist with digital solutions like mobile apps, creative work, content creation, visual elements, and website design.
What is the difference between a creative agency and a marketing agency?
A marketing agency builds and executes a marketing strategy for a brand and promotes its products or services, helping it achieve its business goals. A marketing agency conducts market research to identify business opportunities, as well as identify the best channels for you to market your product or service.
Meanwhile, a creative agency typically handles the visual aspects of your brand or marketing efforts. It creates graphics, illustrations, videos, animations, etc., to bring your brand to life. A creative marketing agency can perform user research to help them create design assets that appeal to your target audience.
Why should you hire a creative agency?
Working with a creative agency gives you the opportunity to elevate your brand to the next level through impactful marketing strategies and execution. They can also help you save time and other resources since you’re basically outsourcing the creative work. This, in turn, allows you to free up your team so you can focus on providing better services for your customers and growing your business. Creative agencies also offer scalable services, which can be reconfigured to meet your changing needs.