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Influencer marketing was challenging in its early days because of a need to manually discover and outreach to influencers. It’s not as if there was a section in the Yellow Pages (either online or in its paper format) listing influencers in your niche. This made influencer marketing labor-intensive, and difficult for the average business wanting to become involved. Now with the prevalence of influencer discovery tools, it has become easier than ever to find influencers even on newer platforms like TikTok.
Influencer platforms predominantly assist firms with influencer discovery. However, many platforms now offer a more extensive range of services. These include relationship management, campaign management, an influencer marketplace, third-party analytics, and influencer content amplification. Even the platforms that don’t explicitly mention TikTok in their influencer listings can probably help firms intent on undertaking influencer campaigns on TikTok.
Top Platforms for Finding Influencers on TikTok:
1. Grin
Meta Partnership: No
Best for: Enterprises, Small and Midmarket Businesses
Grin is one of the increasing number of platforms now recognizing the value of TikTok to influencer marketing. Of course, back in 2014, when Grin began, TikTok was still two years away from exploding into the Chinese market.
However, Grin is much more than a discovery platform to find TikTok influencers. It describes itself as integrating with your entire marketing stack – including social platforms, eCommerce solutions, and communications tools. Grin brings everything your team needs for end-to-end influencer marketing into one place.
Grin’s primary focus is on providing influencer marketing for eCommerce. You can discover influencers, manage relationships with them, and report and track your ROI. It gives you the tools to search a network of 32 million social media users across every platform (including TikTok) to find the faces who are just right for your brand. From emailing influencers to shipping products to repurposing content, Grin makes the day-to-day management of influencer marketing easy. It also shows you everything from individual metrics to the ROI of your entire influencer program.
As Grin connects to all the major eCommerce platforms, you can use it to ship products, know when they arrive, create and manage discount codes, pay influencers commissions on sales, and much more, all from within the Grin dashboard.
Grin’s influencer audience report shows you a credibility score to indicate how genuine an account’s engagement is, along with other key audience metrics. Its lookalike tool allows you to input your current best influencers and find new creators with similar audiences, engagement, demographics, and reach.
If you already have brand champions, you can use Grin to expand your influencer network with more just like them. Its lookalike tool allows you to input your current best influencers and find new creators with similar audiences, engagement, demographics, and reach.
Pricing: Grin offers multiple pricing tiers but doesn’t disclose pricing information. Instead, prospective customers need to request a demo to get more information on the platform’s plans.
Key Features: Content Amplification, Search/Discovery, Influencer Lifecycle Management, Influencer Relationship Management, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance,
Channels: Facebook, Instagram, TikTok, Twitter, Twitch, YouTube
2. Brandwatch Influencer Marketing Software
Meta Partnership: Yes
Best for: Enterprises, Small and Midmarket Businesses
Brandwatch (formerly going by the name of Falcon.io) combines consumer intelligence and social media management. For help specifically with influencer marketing, you can check out its social media management suite that includes an Influence product. This product offers an end-to-end solution that will help you to find influencers and manage your campaigns.
Its clean dashboard gives you a holistic view of all your influencer activity. Here you can zoom in on a specific influencer, review content, view published posts, and access reports.
Thanks to its massive database, it’s especially useful for finding TikTok influencers. Its discovery tool monitors more than 30 million creators from all over the world.
Then, to help you narrow down your search, you can filter the influencers by location, language, age, and more. Once you’ve pinpointed the most suitable ones, you can add their contact and payment details and keep track of communication with automated email tracking. You can also use Brandwatch to create your own private influencer network and build your influencer network by inviting creators to join.
Its reporting is another standout feature that deserves special mention. What makes it such a useful tool for TikTok influencer marketing specifically is that it will also help you uncover how people found the content that you’ve shared on this platform.
Pricing: Brandwatch offers standard to enterprise plans for their influencer marketing solution but prospective customers need to book a meeting to request pricing information.
Key Features: Influencer Discovery, Influencer directory management, Creation of private influencer network, Campaign management and reporting, Broad platform coverage, Automated reporting,
Channels: YouTube, Facebook, Instagram, Twitter, Twitch, TikTok, Shopify
3. Upfluence
Meta Partnership: No
Best for: Enterprises, Small and Midmarket Businesses
Upfluence wrote about what you need to know about TikTok to market with it in 2019. The post observes that “There’s been a trend to use social media for entertainment purposes, rather than sharing personal updates. TikTok perfectly feeds into that need by giving everybody a space to freely express their creativity.”
Upfluence includes a robust influencer search and discovery module. It also provides tools to assist brands with social listening. It ties all this together with tools to allow you to manage your campaigns.
Upfluence includes a massive database of more than 1 million influencers, across all the leading social media networks. Obviously, only a small portion of these feature on TikTok and are in TikTok’s main demographics. You can search for influencers using as many keywords as you need. This means that you can drill down through keywords to reduce influencers to manageable numbers. You can filter through audience data to a granular level, placing relative weights on each keyword.
Unfortunately, the most detailed data is limited to Instagram, so you can’t yet target TikTok influencers in such a precise fashion – although, you may be able to use your Instagram results to help discover suitable TikTok users if you are searching for terms that would be relevant to the typical TikTok audience.
Pricing: Upfluence offers three different plans to accommodate varying influencer marketing needs, but prospective customers need to reach out to get more info on pricing.
Key Features: Influencer Search & Discovery, Relationship Management, Campaign Management, Third Party Analytics, Automated Recruiting, Influencer Lifecycle Management, Team Collaboration Tools, Content Review, Campaign Reporting, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Payment Processing, Social Listening, Affiliate Management, Affiliate Campaigns,
Channels: Instagram, Youtube, Facebook, Twitch, Tiktok, Twitter, Pinterest, Blogs
4. Creator.co
Meta Partnership: No
Best for: Agencies and Brands of all sizes
Creator.co began life as an influencer marketplace called Shop and Shout. It later re-branded and expanded the services it offers. As a result, the platform now focuses as much on content creation as it does on distributing that content.
They also offer optional add-ons like Affiliate Integration, Social Media Ads Management, and Social Media Content Management to enhance their services. The plans provide flexibility for businesses with varying needs and budgets.
No matter which plan you choose, you begin by creating and defining your campaign. Naturally, you should be as specific and detailed as possible. Although most campaigns are fully customized, there are two prefabricated types: the ShoutOut campaign (an exchange of free products for exposure) and Giveaways (influencers drive followers to your profile by running contests for free stuff).
If your primary focus is on expanding your reach, the Discovery tool can be utilized to explore their extensive database of 200+ million influencers. This enables you to identify potential influencers who align well with your brand.
Pricing: Creator.co offers two pricing plans for brands: Self-Serve ($460/month) and Start-Up ($1795/month), along with three pricing plans for agencies Boutique (starting from $7,495/month), Power House (starting from $14,995/month), and Global (starting from $28,995/month). Each plan caters to different levels of assistance for influencer campaigns.
Key Features: Search/Discovery, Automated Recruiting, Influencer Relationship Management, Influencer Marketplace, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Fake Follower/Fraud Detection, Payment Processing, Social Listening, Competitor Research, Creator Marketplace,
Channels: Instagram, YouTube, TikTok
5. LTK (formerly rewardStyle)
Meta Partnership: No
Best for: Enterprises, Small and Midmarket Businesses
Founded in 2011, LTK advertises itself as the biggest curated creator community. The platform has TikTok creators in a number of lifestyle-related niches that include fashion, fitness, beauty, and home. Trusted by hundreds of thousands of creators in over 100 countries, it’s a great tool for end-to-end campaign execution and offers a number of services to brands wanting to partner with TikTok influencers.
In addition to helping brands find influencers on TikTok for future marketing campaigns, LTK is also helpful when it comes to identifying which audience you want to reach on the platform (and other popular social media channels) and which products are the top performers. With the help of 12 years of curated creator data and Advanced Audience Reporting™, brands can fast-track their influence. In fact, according to their website, their platform can help brands to double their sales.
All things considered, LTK is one of the top platforms for finding influencers who can market your lifestyle product via TikTok. For example, they helped Urban Decay, an international cosmetic and beauty brand to introduce a new product by tasking a group of curated LTK TikTok influencers with the job of creating engaging, short-form video tutorials. The results — nearly 6.7 million views and 470,000 total engagements with an engagement rate of 25%.
Pricing: LTK offers three different pricing plans based on varying annual campaign budget: Connect Launch ($417/month), Connect Pro ($1,000/month), and Connect Scale (custom pricing).
Key Features: Search/Discovery, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Product/Gifting Tools, Forms and Compliance, Payment Processing,
Channels: Instagram, TikTok, YouTube, Facebook, Pinterest, Twitter, Blogs, LTK App
6. Influencity
Meta Partnership: No
Best for: Solopreneurs, Small and Midmarket Businesses
No intermediaries, no lengthy processes, no complicated campaigns. Influencity eliminates the trivial complexities in influencer marketing by putting access to data and processes in one place. Ditch cumbersome manual campaign processes and leverage technology to automate tedious tasks.
The graphic interface of Influencity makes it easy for users to navigate through its rich features and advanced tools. Find the right influencers for every campaign using various filters such as location, gender, age, interests, language, favorite brands, platforms, and follower count. Choose from celebrities, macroinfluencers, microinfluencers, and nanoinfluncers who can reach your target market better. Keyword search lets you go through influencer bios and content to find influencers with niche profiles.
The vast database of Influencity gives you access to over 200 million influencers vetted through a stringent screening process. You don’t have to worry about erroneously partnering with influencers with thousands of fake followers. So every follower of the influencer you choose to work with becomes a potential customer with high chances of conversion.
Aside from the wide pool of influencers, Influencity also has an intuitive database where stats and analytics are always up to date and available. This enables you to find the right influencers for your campaigns within just a few seconds.
Pricing: Subscription plans at Influencity start at $168 per month for the Basic plan. Professional and Business plans are $348 per month and $698 per month, respectively. You can also opt for a customized plan where you create your own bundle of tools based on your specific business needs. Switch plans anytime to upgrade your influencer marketing campaigns.
Key Features: Search/Discovery, Influencer Lifecycle Management, Influencer Relationship Management, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Fake Follower/Fraud Detection, Exportable reports, Team/Collaboration Tools,
Channels: Instagram, YouTube, TikTok
7. #paid
Meta Partnership: No
Best for: Businesses of All Sizes and Agencies
#paid recognizes that influencers are creators first, i.e., they gain their influence due to being good at creating content and, in the process, building an audience. They recognize that successful influencer marketing requires influencers who create exciting content and who make a good fit for a brand. They also believe that micro-influencers are far better value to a brand than celebrity superstars. Therefore, #paid takes more notice of these somewhat subjective factors than pure numbers like reach.
All plans permit unlimited campaigns launched per month, with varying numbers of “handraised” creators per campaign. Handraised creators have already indicated that they are willing and able to participate in influencer campaigns. A hand-raise uses your brief to match you with creators ideal for your campaign. #paid has already pre-qualified handraised creators, and they will only present your brief to creators who reach your target market. Suitable handraised creators then pitch their campaign concepts for your review, suggesting why they believe they make a good fit and what their intended campaign strategy would be.
The Grow, Advanced, and Enterprise plans offer you varying numbers of creator whitelisting licenses. Here, you gain the right to use creator content and handles in your Facebook ads. Unfortunately, this does not yet flow through to TikTok, so you shouldn’t consider creator whitelisting levels if you solely intend to market on TikTok.
#paid gives you a centralized inbox, helping you stay aligned with every creator on your campaign—this allows you to quickly see when content is ready for approval and when it’ll go live. Of course, nothing goes live until you’re satisfied. So, you can preview the exact look and feel of all posts before the world sees them.
Pricing: #paid doesn’t publicize pricing information and requires potential clients to reach out to get more details on their plans.
Key Features: Influencer Marketplace, Automated Recruiting, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Payment Processing, Influencer Whitelisting, Creator Marketplace,
Channels: Instagram, Facebook, Youtube, Tiktok
8. Skeepers
Meta Partnership: No
Best for: Enterprises, Small and Midmarket Businesses
Skeepers provides a structured, analytical, and vast platform for brands to maximize their influencer marketing potential on TikTok and other platforms. The “Personal Profile,” one of its features, is a comprehensive approach to managing influencer campaigns from start to finish. Essentially, it allows brands to refine their influencer search with advanced filters and ensures collaborations are rooted in shared values and aesthetics.
The platform’s real-time analysis further complements this, offering actionable insights through key performance indicators (KPIs) to enhance Tok Tok influencer campaign strategies. Another valued advantage of this platform is its vast network of 100,000 nano and micro-influencers.
With Skeepers’ Shoppable Content, you can acquire the rights to use influencers’ content for up to a decade, consolidating all such content in one accessible location. This unique user-generated content (UGC) can be repurposed for various marketing endeavors, potentially enhancing customer engagement and conversion rates.
The platform’s design centralizes campaign management. You can launch large-scale campaigns, tap into influencer communities, and gather detailed product reviews. Automation handles most of the logistics, allowing you to prioritize campaign performance and influencer relationships.
A notable case study from Skeepers showcases a brand’s strategic use of influencer marketing to elevate its product visibility. By executing 32 influencer campaigns, they reached an audience of 5.1M and achieved an Earned Media Value of 57.7K, demonstrating the platform’s potential for impactful collaborations.
Pricing: Skeepers doesn’t publicize their pricing and instead requests prospective customers to get in touch to learn more about their plans.
Key Features: Campaign Management, Influencer Discovery, Social Media Monitoring, Faceted Search / Filtering,
Channels: Tik Tok, Instagram, Shopify, Retail Sites, Brand Website
9. Klear
Meta Partnership: No
Best for: Solopreneurs, Ecommerce Businesses, and Enterprises
You can use Klear’s platform to find and collaborate with the perfect TikTok creator for your brand. Although Klear began life as Twtrland, focusing on providing in-depth analytics for your Twitter account, it has rebadged and evolved to cover a broader range of social networks, including, most recently, TikTok.
The new TikTok tool categorizes influencers by relevant content and engagements, making it easy to identify hundreds of TikTok creators that generate serious buzz in your niche.
Klear’s strength has always been the data it provides. This means you can ensure that you are always partnering with TikTok influencers whose fans align with your target demographic. In addition, you can vet TikTok creators with advanced influencer metrics, including Klear Influencer Score, engagements, True Reach, Fans, and estimated Earned Media Value.
One time-saving feature of Klear is its integrated communication portal, where you can enjoy transparent communication and seamless collaboration with your influencers. For example, brands and TikTok creators can share and approve content, sign contracts, process payment, etc.
Klear recognizes that influencers often don’t just silo themselves to one social platform. For example, you will often find TikTok influencers equally successful on Instagram or YouTube. Therefore, you can use Klear to manage your influencers across all these social platforms.
Keeping with Klear’s data strength, the platform automatically aggregates all relevant campaign content, allowing for thorough campaign analysis and strategy assessment. As a result, you can quickly generate beautiful reports with digestible insights to share with your team and relevant stakeholders.
Pricing: Klear offers three different types of plans: Professional, Ecommerce, and Enterprise. However, they don’t disclose their pricing and invites prospective clients to schedule a product demo to learn more.
Key Features: Search/Discovery, Automated Recruiting, Influencer Relationship Management, Influencer Marketplace, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Fake Follower/Fraud Detection, Payment Processing, Social Listening, Competitor Research, Visual Discovery,
Channels: Instagram, YouTube, TikTok
10. InsightIQ
Meta Partnership: No
Best for: Businesses of All Sizes and Agencies
In the sphere of TikTok influencer discovery, InsightIQ meticulously carves its niche, offering a blend of technology and expansive data, designed to refine the process of influencer collaboration. The platform distinguishes itself by providing real-time data on a dynamic array of influencers, ensuring that you are consistently equipped with fresh, relevant insights.
InsightIQ’s technology transcends conventional metrics, offering a nuanced perspective that goes beyond the superficial. The platform’s advanced AI algorithms sift through 80 million+ content items, offering a comprehensive analysis that extends beyond vanity metrics. With a focus on authenticity, it aids you in discerning genuine audience engagement, ensuring collaborations are rooted in credibility and have the capacity to engender trust.
With ROAS at the forefront, InsightIQ is engineered to pinpoint influencers who wield the power to sway purchasing decisions. By analyzing signals from previous sponsored content and measuring the uplift in brand sentiment, you are afforded clarity, ensuring each collaboration is strategically aligned to augment profitability and brand affinity.
In the ever-evolving landscape of TikTok, the daily influx of 15K new influencers into InsightIQ’s database ensures diversity and adaptability. You are not just connecting with a static database but are woven into a dynamic ecosystem of emerging talents, trends, and audience shifts. Every discovery is an opportunity to tap into novel, uncharted territories of engagement and influence.
Compatibility with TikTok, Facebook, and Instagram amplifies the versatility of InsightIQ. This multifaceted approach provides a panoramic view of the influencer landscape, ensuring you can orchestrate campaigns that are harmonized across diverse platforms, optimizing reach and impact. InsightIQ isn’t just a tool—it’s a strategic ally in the intricate dance of influencer collaboration, ensuring every step is informed, intentional, and impactful.
Pricing: InsightIQ builds custom plans based on usage and requests potential clients to reach out for a customized quote.
Key Features: Search/Discovery, Campaign Reporting, Influencer Analysis, Audience Analysis, Fake Follower/Fraud Detection, Visual Discovery, LinkedIn Creator Search,
Channels: Instagram, Tiktok, Youtube, LinkedIn
11. Julius
Meta Partnership: No
Best for: Businesses of All Sizes and Agencies
One of the blog posts on Julius analyzes the potential for TikTok as an influencer marketing network. Julius concludes that “The efficacy of such a campaign depends almost entirely on the brand, especially given the demographics of the platforms. Gillette, for example, would not likely experience the same success as Venus would. Luckily, the Julius platform provides in-depth demographic and engagement data to support such a venture, as it would be necessary to capitalize on a rapidly expanding form of social content that shows no sign of slowing down.”
Julius began life as Thuzio, a web-based TikTok talent management agency for current and former athletes, looking to make extra money with appearance fees and endorsement deals. It didn’t take much from there to turn Thuzio into Julius, a full-featured influencer marketing discovery engine and platform.
Although Julius’ bank of 120,000 influencers is smaller than the numbers in some of the opposition databases, Julius can claim that a human has vetted and fleshed out everybody’s data, rather than just relying on an algorithm.
You can search for influencers in many ways, filtering them by a vast range of demographic and psychographic factors. Julius sees the importance of lists, and you can create lists of potential influencers as you go through the discovery process. You can then break these lists down into sub-lists, based on a range of factors.
Julius includes much useful information about each influencer, including many valuable metrics.
Julius is an all-in-one platform, with a complete suite of management tools to complement its in-depth database.
Pricing: Julius doesn’t disclose their platform pricing and instead requests potential customers to reach out and request a demo.
Key Features: Search/Discovery, Influencer Relationship Management, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Forms/Compliance,
Channels: TikTok, Facebook, Twitter, Instagram, Pinterest, Snapchat, YouTube
12. NeoReach
Meta Partnership: No
Best for: Enterprises and Agencies
NeoReach is the brainchild of Jesse Leimgruber and Misha Talavera who pitched the idea while still attending Stanford University. They envisaged Neoreach to connect social media influencers with brands directly. The pair was accepted into Stanford’s accelerator program to work on realizing their vision. By 2014, they’d received $1.5 million in seed funding.
The key to NeoReach is its discovery engine. It uses an algorithm that mines the social web for data and indexes it for search. There are now over 5 million influencers in the NeoReach database.
NeoReach is sophisticated software and as such, targeted at large businesses and enterprises. The pricing levels would generally put it out of reach for most small businesses.
NeoReach prides itself on the depth of the data it holds about each influencer. You can refine your searches by a vast range of demographic and psychographic criteria. This means that you should be able to find suitable influencers for virtually every market – including young females who spend much of their time on TikTok. NeoReach uses AI to refine its influencer recommendations, and the more you use NeoReach, the better it will be at finding suitable influencers for you.
It is more than just a campaign management tool, however. It contains everything you need to help you manage your entire influencer campaigns.
Pricing: NeoReach offers customized plans according to your needs and requests that you reach out to get more info on pricing.
Key Features: Campaign Management, Search/Discovery, Influencer Relationship Management, Team Collaboration Tools, Campaign Reporting, Influencer Analysis, Audience Analysis, Forms and Compliance,
Channels: Facebook, Twitter, Instagram, YouTube, Pinterest, Snapchat
13. Later Influence
Meta Partnership: No
Best for: Enterprises and Agencies
Mavrck appears to have only dipped its toes into the world of influencer marketing on TikTok so far. Unfortunately, you can’t yet search for influencers based on their TikTok success (unlike with Instagram, Facebook, YouTube, Pinterest, Twitter, and blogs); however, you can activate relevant TikTok influencers for your campaigns. Indeed, if you want to target gamers, you can also activate, but not discover, Twitch influencers.
You may have difficulty doing traditional searches for TikTok influencers on Mavrck, but you can still use the platform to connect with many successful TikTokers. Alongside macro- and micro-influencers, Mavrck enables you to work alongside advocates, referrers, and loyalists. These can be customers, employees, or simply people willing to share a link for the right incentive.
For example, Mavrck offers a range of ways to recruit your existing customers. To do this, they sign up for your brand’s Mavrck platform using their social media accounts. Next, Mavrck ingests these people’s social data and determines how influential a customer might be. Then, if they qualify for a campaign, Mavrck automatically activates them.
Mavrck uses a programmatic approach to influencer marketing, making it simple for you to set up various campaign types. Indeed, Mavrck offers 20 predefined “digital activities” for your influencers. These can be as simple as sharing a link or more engaging, like asking for content and reviews. You can even integrate influencers into your market research and product development process.
Once you have selected and activated your influencers and advocates, Mavrck’s automation makes managing campaigns simple and stress-free.
Pricing: Mavrck requests that you reach out to book a demo and get customized quotes based on your needs.
Key Features: Search/Discovery, Influencer Relationship Management, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools,
Channels: Facebook, Instagram, YouTube, Pinterest,TikTok, Twitter, Twitch, Blogs
14. Letsinfluence
Meta Partnership: No
Best for: Businesses of all sizes
TikTok is Asian-based. It originated in China (even the original Musical.ly was a Chinese company), and it is trendy across the whole region. However, it suffered a blip in its progress in India due to a nationwide ban, which is yet to be lifted.
Inevitably there are also Asian-based influencer platforms and TikTok Influencer Marketing Agencies that recognize the value of TikTok, more so than most Western platforms and agencies.
Letsinfluence is a team of experienced product, design, sales & marketing professionals. It is led by Ujjwal Bhalla, based in New Delhi, India.
The company provides tools for brands and agencies to discover and uncover influencers, manage campaigns, and track the success of those campaigns.
They believe that TikTok marketing is essential for firms that have a young target market. Letsinfluence has written, “Brands can leverage challenges and contests to create branded content that will generate excellent brand awareness and drive sales. Moreover, many of these TikTok influencers have accounts on Instagram, and they regularly share content created on TikTok on Instagram as well.”
Pricing: Letsinfluence doesn’t disclose pricing information and requests potential customers to reach out for more details.
15. Fanbytes by Brainlabs
Meta Partnership: No
Best for: Enterprises, Small and Midmarket Businesses
Fanbytes has built the world’s first dedicated TikTok platform with over 500,000 TikTok influencers used by brands such as Huawei, Universal, Warner, and Pretty Little Thing. The most powerful about their influencer platform is their combination of machine learning and Neuro-linguistic programming which enables them to find influencers with pinpoint accuracy.
Using their internal tool, one can search bios on TikTok, find influencers who have mentioned other brands and discern the most popular languages used by influencers’ audiences, and then invite them to be part of campaigns. This tech-led approach has enabled them to be precise in the influencers they can use in campaigns for their global brands.
Their expertise in understanding the right influencers for each brand allows them to guarantee results and engagements to brands on every campaign they run. This has resulted in some viral campaigns such as making a Major Lazer hashtag become a trend on TikTok with over 50,000 UGC videos being created around the hashtag #canttakeitfromme.
Pricing: Fanbytes doesn’t disclose pricing information and requests potential customers to contact them for more details.
Key Features: Influencer Marketplace, Campaign Management,
Channels: Snapchat, Instagram Stories, TikTok
16. Influencer
Meta Partnership: Yes
Best for: Enterprises, Small and Midmarket Businesses
I would hate to oversee SEO for Influencer. It must be hard trying to rank when your company name is the same as your industry. In saying that, Influencer was Number 4 in Google in a search for its name at the time of writing, after two Influencer Marketing Hub articles and the Wikipedia page for the term.
Influencer provides tools for brands to find, match, manage, and report on creators for influencer marketing campaigns through actionable insights and data-driven intelligence.
Influencer is a youth-oriented company, with co-founder and CEO, Ben Jeffries, still only in his early 20s. He founded Influencer in 2015 when he was just 18 years old.
The company clearly recognizes the importance of TikTok when targeting a youth-oriented market. They recently uploaded this infographic to their Facebook page:
Influencers (the company) has the philosophy that influencers (little “I”) are “like the cool kid in school.” This means that they are highly selective about which influencers they will work with. They are only interested in influencers who can demonstrate some talent and can communicate with their followers.
Influencer believes in a hands-on approach to influencer management, rather than relying on an algorithm.
Pricing: Influencer doesn’t make their platform pricing public and requests potential customers to get in touch to get more info.
Key Features: Influencer Marketplace, Search/Discovery, Influencer Marketplace, Team Collaboration Tools, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Forms and Compliance,
Channels: Facebook, Twitter, Instagram, Youtube
17. Humanz
Meta Partnership: No
Best for: Enterprises, Small and Midmarket Businesses
Humanz is currently one of our favorite influencer marketing tools. And, looking at their list of clients, this sentiment is clearly shared. It’s trusted by clients with a joint worth of more than one trillion dollars and the list includes the likes of Adidas, Unilever, McDonald’s, and Visa.
Not only is it loved by businesses, but also influencers. Instead of just concentrating on marketers, Humanz has designed its software in such a way that it focuses equally on influencers. From free tools for influencers to advanced security features, there are many features that make it attractive for influencers to join its database of over 50,000 registered influencers. So, if you’re searching for influencers, you’ve come to the right place.
Using the search engine of Humanz, you can find influencers from all four corners of the globe who have public profiles on TikTok (as well as Instagram, YouTube, and Twitter). One of the major appeals is that your search won’t be limited to just the influencers who use its app.
What’s more, you can narrow down your search using a number of filters such as location, demographics, and interests (both of the influencer and its audience). This way you can find the most suitable influencers for your brand and its TikTok marketing campaigns.
Pricing: Humanz doesn’t publicize their pricing and instead requires prospective customers to request a demo.
Key Features: Influencer Marketplace, Search/Discovery, Automated Recruiting, Influencer Lifecycle Management, Influencer Relationship Management, Team Collaboration Tools, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Fake Follower/Fraud Detection, Payment Processing, Competitor Research, Exportable reports,
18. CreatorIQ
Meta Partnership: No
Best for: Agencies, Enterprises, and Large Brands
CreatorIQ targets large companies and enterprises; their smallest published clients earn around $100 million annually. The platform’s clients include Disney, Tiffany & Co., Unilever, Dell, and Ralph Lauren.
Although CreatorIQ doesn’t specifically mention TikTok on its website, they don’t refer directly to any other social network either. Instead, they simply declare that they have “top social platforms supported.”
CreatorIQ integrates directly with social platform APIs and its AI-powered algorithm analyses over 1 billion public social accounts and their content. Their influencer marketing platform also features audience profiles, growth history, and cross-platform content to help you find, assess, and qualify over 15 million creators before adding them to your network.
One helpful feature of CreatorIQ is that it includes Google AI image recognition for enriched creator data, including interest and brand affinities to recommend creators.
The AI looks at all the discrete parts of any given piece of content—the image, the location, mentions, even emojis—and makes logical inferences relating to a creator’s interests and audience tastes.
The AI also vets influencers to ensure their authenticity. It does an excellent job of finding those who game the system with fake followers and bots. It assigns each influencer an “Integrity Quotient,” which can help you discern how authentic an influencer’s audience is.
You can then invite your chosen influencers via email to join your network, using a white-labeled, fully customizable portal where they can register and go through an onboarding process. Influencers create an account, fill out any required tax and compliance forms, self-identify their interests, and set up payment options. They connect their social accounts to your portal and authorize CreatorIQ to ingest all their data, giving you access to much more information than public APIs can show you.
Pricing: CreatorIQ doesn’t make their pricing public and requests potential customers to schedule a call with one of their Platform Specialists to learn more about pricing info.
Key Features: Search/Discovery, Automated Recruiting, Influencer Relationship Management, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Fake Follower/Fraud Detection, Payment Processing,
Channels: Facebook, Instagram, Twitter, YouTube, Pinterest, Twitch, Blogs
19. Tagger Media
Meta Partnership: No
Best for: Agencies and Businesses of All Sizes
Tagger Media is a multiple award-winning all-in-one Influencer Marketing and Social Listening platform that allows marketers to maximize their strategies and campaign ROI throughout every phase of discovery, planning, analysis, activation, management, and reporting. Tagger works with both agencies and brands; their client roster includes Omnicom, HBOMax, Ketchum, Land Rover, and Rothy’s.
With direct relationships with all major social media platforms, Tagger allows its customers to find and connect with the perfect influencers and reach target audiences, setting them up to gain the highest engagement rate and best ROI possible.
With Tagger’s end-to-end solution, users can identify TikTok creators, understand audience and content performance, negotiate partnerships, manage the activations and report on campaign KPIs all within the same workflow on the same efficient, data-driven platform.
Available in 11+ languages with the capability to make multi-currency on-platform payments, Tagger is a truly global solution that empowers agencies and brands around the world to scale their influencer marketing efforts with efficiency and ease.
Pricing: Like most of the other platforms on the list, Tagger Media doesn’t disclose their platform pricing and requires prospective clients to request pricing info.
Key Features: Search/Discovery, Automated Recruiting, Influencer Marketplace, Team Collaboration Tools, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Fake Follower/Fraud Detection, Payment Processing, Social Listening, Competitor Research,
Channels: Facebook, Instagram, Twitter, YouTube, TikTok
20. Captiv8
Meta Partnership: Yes
Best for: Agencies and Businesses of All Sizes
Captiv8 claims to have the world’s largest database of authenticated creators, with 30 million content creators globally. In addition, it features more than 500 Discovery Filters to create personalized and culturally relevant storytelling for your brand.
The platform started as a social listening and analytics tool, focusing on Instagram, but over time Captiv8 added features to the platform, including Discovery, Campaign Management, and Reporting/Analytics. So, it is now an end-to-end influencer marketing platform. They have also widened the social networks they cover and cater to brands wishing to work with TikTok influencers.
Along with nearly all the top talent agencies, Captiv8 boasts an impressive list of brands as its customer base, including Honda, Dr. Pepper, Fox, Nissan, and Miller Lite. With this level of client, Captiv8 unsurprisingly uses custom pricing.
Captiv8 is one of the first platforms to integrate with the new TikTok Creator Marketplace API. Marketers can now access all that the TikTok Creator Marketplace offers, including first-party insights, to more effectively plan, execute and report TikTok campaigns. Marketers can easily filter and find a diverse range of TikTok creators with in-depth audience insights and predictive analytics. In addition, you can centralize influencer offers and activations through collaboration tools.
Marketers can now boost branded content through TikTok Spark Ads on the Captiv8 platform, offering a seamless workflow. Another advantage of integrating with the TikTok Creator Marketplace API is that campaign reporting automatically pulls in real-time metrics of trusted and verified performance data. Captiv8 has similar API partnerships with Facebook, Twitter, and YouTube.
Pricing: Captiv8 doesn’t make their platform pricing public and requests potential customers to get a demo to learn more.
Key Features: Search/Discovery, Influencer Relationship Management, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Payment Processing, Social Listening,
Channels: Instagram, Facebook, Twitter, YouTube, Pinterest, TikTok
21. Heepsy
Meta Partnership: No
Best for: Solopreneurs, Small and Midmarket Businesses
Heepsy is one of the most popular TikTok influencer platforms with a database of over 11 million influencers spread across different industries. It has global clients, including the US. Heepsy was founded in 2017 and is of Spanish origin. It was designed to help businesses find influencers on different social media platforms, including TikTok, based on engagement, location, categories, and audience.
Heepsy uses artificial intelligence (AI) to power their searches, allowing you to find influencers by their handle, keywords, gender, country, and more. You can also tell the difference between genuine and fake followers and track performance.
If you’re looking for an influencer on TikTok to promote your brand, Heepsy has got you covered. Even if you’re confused about which influencer to choose, the platform has sufficient data to narrow your search. You can check how frequently an influencer uploads content and how many views each content receives.
Pricing: Heepsy offers free forever plan with limited search capabilities. There are three levels of pricing plans: Starter ($49/month), Plus ($169/month), and Advanced ($269/month).
22. IZEA
Meta Partnership: No
Best for: Solopreneurs and Businesses of All Sizes
IZEA is a fantastic resource for marketers looking to broaden their reach and quickly locate TikTok influencers. It offers an influencer marketing platform called IZEA Flex with a sophisticated search engine having over 550,000 influencers that are ready to be accessed.
It was launched in 2009 as BlogFrog but was renamed IZEA in 2013. IZEA was founded with the intention of facilitating meaningful engagement between brands and everyday people via digital influencers.
You can select an influencer category (food, lifestyle, fashion, and beauty) and use the platform to automate the management, analysis, and design of influencer marketing campaigns, which saves you time.
Discover TikTok influencers who meet your business niche with simple keyboard searches using a variety of criteria on IZEA. You can examine each influencer’s content, personal information, social connections, and audience statistics to determine whether or not they are a good fit for your campaign.
IZEA also has a Creator Marketplace where marketers and influencers can find and collaborate with each other. Through this platform, brands and marketers can create casting calls and receive pitches from creators who match their requirements.
Pricing: There are two pricing tiers for IZEA Flex: Starter ($165/month) and Power ($600/month). Marketers can get limited casting calls on the Creator Marketplace for free or pay $99/month for unlimited casting calls.
Key Features: Search/Discovery, Automated Recruiting, Influencer Relationship Management, Influencer Marketplace, Team Collaboration Tools, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Visual Discovery, Influencer Content Amplification,
Channels: Facebook, Instagram, LinkedIn, Twitter, Tumblr, YouTube, Pinterest, Twitch, TikTok, Wordpress and other Blogs
23. HypeAuditor
Meta Partnership: No
Best for: Solopreneurs and Businesses of All Sizes
HypeAuditor is a SaaS company that provides complex solutions to agencies and brands working with influencers. You can easily find influencers with over 10.4 million influencers in its TikTok database.
On HypeAudior, you can perform a detailed analysis on an account in order to gain a better understanding of TikTok influencers’ performance. You can keep track of important indicators and learn more about their audience, engagement, and content.
Using Account Quality Score (AQS), HypeAuditor allows you to choose verified and efficient influencers who suit your marketing campaigns, monitor the influencers’ audience growth daily, and compare with other influencers.
HypeAuditor is one of the only TikTok influencer platforms that gives detailed and credible information to your TikTok audience demographic. You can schedule a free demo with a marketing expert on HypeAuditor to help you reach your business goals.
Pricing: HypeAuditor doesn’t disclose their pricing information and requires potential customers to learn more by booking a free demo.
Key Features: Search/Discovery, Campaign Reporting, Influencer Analysis, Audience Analysis, White Label Reporting, Fake Follower/Fraud Detection,
Channels: Instagram, YouTube, TikTok, Twitch, Twitter
24. TikTok Creator Marketplace
Meta Partnership: No
Best for: Solopreneurs and Businesses of All Sizes
TikTok Creator Marketplace is one of the best platforms to choose from when looking for influencers because it is created by TikTok. It was introduced in 2020 as a place where brands and influencers can interact.
Joining the Creator Marketplace as an influencer entails rigorous processes that require multiple screening stages to ensure the integrity of each influencer.
TikTok Creator Marketplace allows brands to choose the most appropriate influencer that fits their campaign strategy or budget by analyzing the creator’s profile and data such as shares, comments, and likes. This way, brands can collaborate with high-quality influencers and, if necessary, offer partnership opportunities
Creator Marketplace is an excellent platform for brands and influencers to track the performance of their campaigns and learn about areas where improvements can be made through data analysis. It also offers simple payment options for both brands and influencers.
If you are looking for an influencer on TikTok Creator Marketplace, all you need to do is sign up like any other social media platform and fill in the required information, including your phone number and valid email address.
Pricing: There are no upfront costs for using the TikTok Creator Marketplace. You only need to spend money on marketing campaigns and paying your influencers.
25. Aspire (formerly AspireIQ)
Meta Partnership: Yes
Best for: Businesses of All Sizes
Aspire began as Revfluence, a marketplace where marketer and brands could discover influencers, contact them, and once both parties had agreement, manage their campaigns. Over time the company improved and expanded its software and rebranded to become Aspire IQ, which was then renamed to Aspire.
The company wants a long-term relationship between its clients and their influencers, so the minimum contract is for a year.
Aspire uses a hybrid system for its influencer database. Firstly, it uses a proprietary algorithm to find influencers, with more than 500,000 in its database. However, influencers need an account on the platform to be able to participate in campaigns.
Aspire’s discovery engine allows its clients to search for influencers in a variety of ways. You can search for keywords, hashtags, topics, etc., and then filter the results down by specifying follower counts, average likes per post, and other demographic details. They have a “Quickmatch” feature, which is like a “Tinder for Influencers.” It offers you influencers based on your preferences. You can either select a suggested influencer or choose to move onto the next person in the list.
Another way to find influencers is to use Aspire’s social listening tool, and then choose to work with people who have already mentioned your organization.
Another unusual way to find influencers on Aspire is to match content to an image you provide.
Pricing: Aspire doesn’t make their pricing information public and instead requires prospective customers to book a demo to get more details.
Key Features: Search/Discovery, Influencer Relationship Management, Influencer Marketplace, Team Collaboration Tools, Content Review, Content Library, Campaign Management, Campaign Reporting, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Payment Processing, Social Listening, Competitor Research, Visual Discovery, Influencer Content Amplification,
Channels: Instagram, YouTube, Facebook, Twitter, Pinterest, Blogs
26. impact.com
Meta Partnership: No
Best for: Agencies and Businesses of All Sizes
impact.com is an exceptional platform for brands seeking to find and collaborate with influencers on TikTok. The partner discovery tool, in particular, offers a wide range of filters to identify ideal influencer partners for brand programs. This feature allows brands to search by criteria such as preferred social media platforms, audience statistics, geographic locations, promotional methods, and much more.
The tool offers competitive discovery to provide insights into who is driving traffic for competitors. This enables brands to stay ahead of the game and take a content-based approach to partner selection.
The discovery tool’s versatility allows brands to find influencers on TikTok of all sizes, including nano and micro-influencers, to target audiences more effectively. impact.com offers a wide range of partners to choose from, making it easy for brands to browse through a rich universe of global partners of all types and sizes. Brands can even enrich partner profiles with dozens of data points and sample posts to make informed decisions on who to work with.
Partner outreach is simplified with impact.com’s one-to-one messaging feature, enabling brands to send personalized messages at scale with just a click. The platform’s email workflows allow brands to put rules in place to route partners down different messaging paths based on their responsiveness.
Brands can also keep a pulse on their recruitment pipeline with insights into the overall impact of their recruitment efforts across prospect group, email template, and other dimensions. Last but not least, Impact offers an end-to-end partnership management tool that provides a smooth and efficient experience for brands seeking to discover, contract, support, and reap the rewards from vetted partners.
Pricing: impact.com doesn’t disclose their pricing information and requires potential customers to request a demo to learn more.
Key Features: Influencer Content Amplification, Search/Discovery, Automated Recruiting, Influencer Relationship Management, Influencer Marketplace, Team Collaboration Tools, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Payment Processing,
27. Kitly Business
Meta Partnership: Yes
Best for: Agencies and Businesses of All Sizes
Kitly Business is a powerful tool for businesses that want to work with influencers on platforms like TikTok and other social media sites. It’s like a matchmaking service that helps brands find the perfect influencers to promote their products.
At the heart of Kitly Business is something called the Kitly Creator Network, which includes some of the best influencers in Australia, both those who work independently and those who are managed by agencies. It’s like a carefully curated talent pool. This network makes it super easy for brands to find the right TikTok influencers. They can search and filter through the database to find the perfect match for their brand.
Kitly Business also does some background checks on these influencers using their own data. This means that when a brand decides to work with an influencer, they can be confident that they’re working with someone trustworthy. Moreover, they also provide tools to help brands understand how these influencers perform on social media. This is important because it helps brands make sure they’re getting the best return on their investment.
Another cool feature, Brief & Share, makes communication between brands and influencers smoother. And there’s a prediction algorithm that helps brands make smart decisions about which influencers to work with. Kitly Business also provides real-time tracking and analytics. This means that brands can see how their influencer campaigns are doing as they happen, and they can make adjustments based on the data.
Pricing: The pricing for Kitly Business starts at $99/month for the Get Started plan, followed by the Pro plan, which costs $289/month. You can also opt for the Bespoke plan with customized pricing for white-label solutions and global licenses.
Key Features: Search/Discovery, Automated Recruiting, Team Collaboration Tools, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, White Label Reporting,
Channels: Instagram, Facebook, Youtube and Tiktok.
Diversity in Influencer Niches
With the ability to tap into millions of social profiles, the TikTok influencer platforms highlighted above give you access to a diverse range of influencers. These platforms let you go beyond platform-specific influencer searches and offer a number of filters to streamline your search for the most relevant influencers. You can freely search for different influencer types and narrow your search by size, niche, and other factors.
Grin, for instance, categorizes creators into four broad types – influencers, affiliates, athletes, and customer advocates. So besides regular influencers, you can specifically look for creators who could help you with affiliate marketing, creators who are well-known in the sporting and athletics industry, and creators who could become advocates for your brand.
To get a better understanding of the diversity of influencer niches on these platforms, let’s take a look at the common filters and searches you may be able to find. Keep in mind that the specific types of filters and terms may vary depending on the platform, but most of them offer the following essential filters.
- Topics/Niches/Interests: Most of these platforms provide you with the option to find influencers by area of specialization and niche. For example, you can find TikTok influencers who create content about fashion, food, parenting, gaming, sports, fitness, travel, beauty, makeup, and more. Platforms like Aspire specify that you can find creator profiles across all industries, although the platform specializes in industries like kids, pets, home goods, beauty, fashion, apparel, health, wellness, fitness, travel, hotels, food and beverages, consumer electronics, and entertainment.
- Location: You can further narrow this search to find influencers located in specific countries and cities to ensure that your message is reaching the right audience. For instance, you can look for foodies in Spain to promote your new restaurant expansion in the country.
- Account Size: Another common filter present on these platforms is follower size, so you can look for nano-influencers, micro-influencers, macro-influencers, and mega-influencers.
- Engagement Rate: These platforms also let you look for influencers who are able to achieve a specific level of engagement through their content.
- Language: You can also look for influencers who speak a specific language. This is a great option if you want to expand to international markets with the help of influencers speaking the local language.
Besides these, there are several platform-specific filters you can find. For example, Brandwatch offers more than 30 filters to narrow your influencer search and NeoReach has more than 40 filters. Meanwhile, CreatorIQ offers five main discovery filters along with several additional advanced filters.
Influencity helps you get really specific with your search using six global metrics and eight platform-specific filters including audience lookalikes and bio. Additionally, you can find 20+ filters to narrow your search on platforms like Upfluence. So you can understand the diversity of options in influencer types and niches across these influencer discovery platforms.
Safety and Authenticity Metrics
The rise of influencer marketing created new opportunities for creators to earn money through their social media content. Unfortunately, this also led to an increase in influencer fraud, where influencers buy fake followers to ramp up their profiles and win brand partnership opportunities. In fact, according to an IMAI study of 130 million profiles, 1 out of every 4 influencers had purchased 15% of their total followers. Moreover, 3 out of every 4 influencers had bought 10,000 followers.
This should give you an idea of the prevalence of influencer fraud. In spite of social media platforms cracking down on this type of fraudulent activity, brands and marketers still need to pay close attention to the influencers they work with. Fortunately, many of the TikTok influencer search tools we shared above offer unique solutions to ensure influencer authenticity, enabling their customers to better detect fake followers and maintain brand safety.
Each platform’s influencer vetting process varies but typically involves looking at the audience quality to see whether an influencer has a significant number of bot or inactive followers. For example, Influencity has something called a Follower Quality Metric, which analyzes the number of “nice” followers and “doubtful” followers.
Nice followers are those accounts considered to be active and run by real people whereas doubtful followers are accounts that are either inactive or bots. A good quality rating according to Influencity is a nice follower rating of at least 75%.
Source: knowledge.influencity.com
Similarly, Brandwatch analyzes each influencers’ follower credibility by looking at their engagement and follower activity. It provides an Audience Credibility Score based on a number of factors including the influencer’s bio description, number of posts, profile picture, etc. Accounts scoring close to 100% are considered to be higher in credibility with a higher percentage of authentic followers.
Platforms like HypeAuditor even provide a free TikTok Audit & Fake Followers Audit tool. This lets you analyze the audience quality of any TikTok profile based on follower count, number of videos, and engagement rate. Profiles scoring closer to 100 have a good audience quality score and are more likely to be authentic.
So with a thorough vetting and authentication process, you can trust these platforms’ ability to help you narrow down the most credible influencers relevant to your brand. However, these platforms don’t necessarily guarantee that every influencer with a high audience quality score is authentic. It’s important to work with influencer marketing agencies and experts who can further vet the influencers on your behalf to ensure better accuracy with the authentication process.
Find the Right TikTok Influencers for Your Brand
Finding the best TikTok influencers for your brand begins with having a clear idea of what to look for. Start with a proper definition of your ideal influencer so you can filter your searches to narrow down the most viable options. Only then will you be able to unlock the true power of these TikTok influencer discovery tools.
Frequently Asked Questions
What platforms are best for influencer marketing?
Grin, Creator.co, Brandwatch Influencer Marketing, Upfluence, and LTK are some of the best platforms for influencer marketing.
Which platform is used most commonly by influencers?
Instagram, TikTok, and YouTube are some of the most commonly used platforms by influencers.
Which platform pays influencers the most?
Instagram is still one of the top-paying social media platforms for influencers.
How do I choose an influencer platform?
You can choose an influencer platform based on its ability to meet your needs in terms of discovery tools, management features, and pricing.
